Expert Oregon Law Firm Content Marketing Services

Expert Oregon Law Firm Content Marketing Services

Book Free Discovery Call

Expert Oregon Law Firm Content Marketing Services

Book Free Discovery Call

Law Firm Lead Tracking Stats

  • Over a quarter of law firms report having blogs.
  • Almost 90% of law firms report having a website.
  • Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
  • Almost 90% of law firms consider content marketing ‘very important’
  • eBooks are the most popular lead magnets, being used by over 28% of marketers
  • Video marketing can create over 200% improvements in click-through rates.

Law Firm Content Stats

  • Over a quarter of law firms report having blogs.
  • Almost 90% of law firms report having a website.
  • Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
  • Almost 90% of law firms consider content marketing ‘very important’
  • eBooks are the most popular lead magnets, being used by over 28% of marketers
  • Video marketing can create over 200% improvements in click-through rates.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...

View Case Study

Personal Injury Lawyer Wins Big With Stronger Web Presence

A few years ago, a New York lawyer was really frustrated with his website and online presence.  His first concern was that his website didn't... 

View Case Study

Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet

Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...

View Case Study

Expert Oregon Law Firm Content Marketing Services

In Oregon State the competition is extremely high for lawyers. There are currently 12,158 lawyers competing for new clients. Our expert law firm content marketing services will make sure you do not get lost in the crowd so you can attract more new client interest.

If you’ve found your way to this page – it’s likely that you are facing a challenging and uncertain future because your Oregon law firm’s digital marketing isn’t performing well. We understand the feelings of worry and anxiety that come with such a situation. We are here to offer guidance and support. At Accelerate Now – we take pride in helping lawyers like you turn things around online quickly so you can start securing all those cases you are losing today.

When potential clients turn to search engines like Google to find legal services, securing a spot on page one has become the holy grail of online visibility for law firms in Oregon. As we navigate the intricate realm of digital marketing and search engine optimization (SEO), one key strategy is at the center: content marketing.

Keyword Cornerstone

When potential clients search for legal service, certain words and phrases get typed in more frequently than others. These are known as “keywords,” and they are a cornerstone of content marketing and SEO as a whole. Crafting content rich in keywords relevant to the legal services you offer in Oregon is akin to placing signposts that Google’s algorithms eagerly follow. These signposts signal not just the existence of your website but also its relevance to users.

The Need for Deep Content

However, securing a prime spot on page one isn’t just about scattering keywords; it’s about creating a deep and meaningful connection with your audience. Your website copy should go beyond the surface, offering insightful and in-depth information about the specific legal practice areas your firm specializes in. This depth serves a dual purpose — it helps Google’s algorithm understand the context of your content, and establishes your firm as an authority in the field.

The Art of Authority

That’s important, because Google loves to endorse authoritative voices. When your website includes both information about your legal practice areas and the correct keywords, Google takes notice. It sees your law firm not just as a service provider but as an authoritative source within the Oregon legal landscape, and moves you up results rankings accordingly.

Regularly updating your website with fresh, relevant content ensures that Google’s algorithm keeps recognizing your firm as a reliable and informative source.

Content Marketing is Key

For Oregon law firms aiming to conquer the digital realm, content marketing is the linchpin of SEO. It’s not just about keywords; it’s about weaving a narrative that captivates both your audience and search engines. Embrace the power of content marketing, and your law firm accelerates towards online success — and eventually claiming its well-deserved spot on page one of Google and other search engines.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Navigating the Pitfalls: Common Missteps in Crafting Website Content for Oregon Law Firms

Insufficient Connection

Law firms in Oregon, in a bid for brevity, can end up providing insufficient information in their content. Your website is not just a digital brochure; it’s an opportunity to connect with your audience. Failing to offer comprehensive details about your legal services and practice areas leaves potential clients in the dark and potentially looking for a better source. Remember, in the digital realm, more information is not just beneficial — it’s essential to building trust and establishing a meaningful connection with your readers.

Not Keying in on Keywords

Neglecting to strategically incorporate keywords into your content hampers your visibility on search engines. Potential clients may be searching for specific legal services in Oregon, and if your website lacks these critical keywords, you risk missing out on valuable opportunities. Proper integration of keywords signals Google to recognize and recommend your law firm.

Jargon Overload

Lawyers often fall into the trap of using excessive legal jargon when crafting website content. While it’s crucial to showcase your expertise, bombarding your audience with complex terminology can be alienating. Your website should speak to both legal professionals and the average person seeking legal assistance. Strike a balance by simplifying complex concepts without compromising on the integrity of your message. Remember, clarity is key, and it ensures that your content resonates with a broader audience.

Not Speaking Google’s Language

A significant oversight in content creation is a lack of understanding of what Google values in webpage content. Google’s algorithm is designed to prioritize user experience and relevance. If your content doesn’t align with these principles, your law firm might struggle to climb the search engine ranks. Google appreciates depth, relevance, and user-friendly content. Ensuring your website copy aligns with these criteria not only pleases the search engines but also enhances the overall user experience, making your law firm more visible and accessible to potential clients.

Effective content marketing for Oregon law firms involves steering clear of these common pitfalls. By providing ample information, integrating relevant keywords, striking a balance with language, and understanding what Google values, your law firm can navigate the digital landscape with confidence. Avoiding these missteps ensures that your website not only attracts attention but also engages and converts visitors into valuable clients.

Recent Blog Posts

Maximizing ROI: Tips for Optimizing Your Law Firm’s Google Display Ad Campaigns

Running a successful law firm means finding ways to reach new clients. In today’s digital [...]

Common Google Ads Mistakes Law Firms Should Avoid

Google Ads can be a powerful tool for law firms looking to grow their business, [...]

Creating a Content Calendar for Your Law Firm Blog

Managing a law firm’s blog can sometimes feel like an overwhelming task, especially when there [...]

How to Optimize Images on Your Law Firm’s Website for Better SEO

In today’s digital landscape, making sure your law firm’s website stands out online is more [...]

How to Create Compelling Attorney Introduction Videos

Creating compelling attorney introduction videos is one of the most effective ways to connect with [...]

The Benefits of Using SEO Tools for Your Law Firm

In today’s digital age, having an online presence is no longer an option for businesses, [...]

How to Use Lead Tracking Data to Improve Your Law Firm’s Marketing Strategy

Lead tracking data plays a crucial role in improving a law firm’s marketing strategy. For [...]

How to Use A/B Testing to Improve Your Law Firm’s Website Conversions

In the competitive world of digital marketing, a law firm’s online presence is a critical [...]

Oregon Law Firm Content Marketing Service client story

This client story is for educational purposes only.

For years, an attorney’s general practice law firm in the heart of Oregon had been diligently serving the local community, but there was a challenge — the online visibility of her firm was nowhere near reflective of its excellence. Faced with the vast digital landscape, the attorney struggled to be found by those who needed her legal expertise the most.

She reached out to Accelerate Now, whose took the time to understand Lisa’s practice areas, her vision, and the unique essence of her firm. They weren’t just marketers; they were partners.

The first step was to craft content that spoke directly to the firm’s potential clients in Oregon. No more legal jargon that left web users scratching their heads; Accelerate Now understood that usability was the key to unlocking online success. The content they created was a bridge between legal expertise and the everyday language that resonated with the people the attorney wanted to reach.

As the new content started to populate the attorney’s website, Google took notice.

Weeks turned into months, and the law firm went from being a mere blip on the digital map to claiming the number one spot for all the relevant searches in Oregon. But the journey was not just about rankings — it was about connecting with the people who needed legal assistance and guiding them to the firm.

With Accelerate Now Law Firm Marketing by their side, the law firm continues to shine brightly, a testament to the power of strategic and user-friendly Oregon law firm content marketing service.

Frequently Asked Questions: Demystifying Content Marketing for Oregon Law Firms

Content marketing serves as the backbone of your online presence. It goes beyond mere promotion, establishing your law firm as an authoritative source in Oregon. Relevant and informative content not only attracts potential clients, but also signals to search engines that your firm is a trusted player in the legal landscape, enhancing your visibility.

The key is to strike a balance between legal expertise and reader-friendly language. Avoid drowning your audience in legal jargon. Instead, craft content that resonates with both legal professionals and the average person seeking legal assistance. Building a connection through relatable and informative content enhances your firm’s appeal and trustworthiness — and your search result ranking.

For Oregon law firms, incorporating relevant keywords in your content is crucial. Think about the terms potential clients might use when searching for legal services in Oregon. Strategically weaving these keywords into your content ensures that your firm’s website appears prominently in search engine results.

Absolutely. Deep content involves providing in-depth information about your legal practice areas. This not only helps Google’s algorithm understand your content but also positions your law firm as an authority in specific areas of law. Comprehensive content builds credibility and trust, crucial factors in attracting and retaining clients.

Some common pitfalls include insufficient information, missing keywords, excessive legal jargon, and a lack of understanding of what Google values. To avoid these, focus on delivering comprehensive information, strategically incorporating keywords, using accessible language, and aligning your content with Google’s preference for relevance and user-friendly experiences.

Regular updates are essential. Google favors fresh content, and consistently updating your website signals that your law firm is active and engaged. Whether it’s new legal insights, case studies, or articles, maintaining a steady stream of relevant content keeps your audience engaged and enhances your online presence.

Absolutely. Content marketing and SEO go hand in hand. Relevant and well-optimized content improves your website’s search engine ranking, making it more visible to potential clients in Oregon. By focusing on content that aligns with your legal expertise and integrates strategic keywords, you’re actively boosting your law firm’s SEO performance — and connecting better with your audience.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Oregon Law Firm Content Marketing Services

Accelerate Now Law Firm Marketing is not just a service provider — we are your partners in navigating the complexities of online visibility.

Make a Discovery Call for Your Tailored Solutions

Content marketing strategy is unique for every law firm. That’s why we invite you to schedule a free discovery call with our senior consultant — a true expert in Oregon law firm content marketing service. This personalized session allows us to delve into the specifics of your practice, understand your goals, and tailor a content marketing strategy that aligns seamlessly with your vision.

Crafting Your Digital Success Story

Our commitment is to set your law firm apart from the pack. During the discovery call, we’ll map out a roadmap to enhance your online presence, boost your SEO rankings, and connect with your target audience effectively. The senior consultant will guide you through the intricacies of content marketing, offering insights that resonate with both legal professionals and potential clients seeking your expertise in Oregon.

How to Schedule Your Discovery Call

Scheduling your free discovery call is a straightforward process. Simply reach out to our office, and our dedicated team will assist you in setting up a convenient time for your consultation. This call is not just a consultation — it’s a catalyst for transforming your law firm’s digital narrative.

At Accelerate Now Law Firm Marketing, our mission is to empower Oregon law firms with the tools they need to thrive in the digital age.

Don’t let your law firm’s potential remain untapped in the vast online landscape. Schedule your free discovery call today, and let’s accelerate your law firm’s path to page one.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian