Criminal Defense Law Firm Marketing
Best And Brock Dramatically Increased Their Criminal Defense Leads in Just 90 Days
Location:
Chattanooga, TN
Practice Area:
Criminal Defense
Learn what is working online for trial lawyers. Schedule your free discovery call.
600+ Calls Per Month
190+ Leads Per Month
AI Sessions Up 43%
Overview
After Accelerate Now launched Best & Brock’s new website and marketing program, the transformation was clear. The firm quickly secured top rankings on Google for DUI and criminal defense searches in Chattanooga. With a stronger online presence, updated branding, and a marketing system built for growth, Best & Brock has seen a major increase in qualified leads reinforcing their reputation as a trusted defense firm across Tennessee.
Struggling to Get Found Online
Matt Brock is an expert criminal defense trial lawyer in Chattanooga, TN. Despite his reputation, he was having trouble being found online. Prior to working with Accelerate Now, his program was being managed by Scorpion. He was only getting 20 leads a month because he wasn’t showing up where potential clients were looking online. He was really struggling to grow.
Facing the Big Three Problems
Matt’s program with Scorpion had three big problems. He was not getting enough leads. The leads he was getting were poor quality. And he was not getting enough visibility online.
Our Solution: A Full Marketing Overhaul
Matt chose the Accelerate Now Criminal Defense Law Firm Growth Accelerator™ Program.
We started out by building a brand-new website full of educational content. The educational content we created with Matt helps people understand what to do, what not to do, and a little about the legal issue they are facing. We did this for every criminal defense law case type.
As part of the Criminal Defense Law Firm Growth Accelerator™ Program includes advanced Search Engine Optimization (SEO) and unlimited video production shot on site for the life of the program. Within 30 days we were on site with Matt and his team shooting cinematic brand and educational videos for all criminal defense practice areas. Accelerate Now is the only legal marketing company in the country that offers unlimited cinematic video production with advanced search engine optimization (SEO).
The Criminal Defense Law Firm Growth Accelerator™ Program also comes with unlimited written content. Since the beginning of Matt’s program, we have developed over 400 pages of educational content for Matt and his firm
Built for Trust and Google Ranking
Because of our unlimited video production and unlimited educational content creation, we were able to help Matt move up in the Google rankings fast. This is because all our content is created to answer the questions potential legal clients have.
Matt Goes from 20 to 140 Leads per Month – Fast!
When the firm was working with Scorpion, they were only getting 20 leads a month. As soon as we launched the Criminal Defense Law Firm Growth Accelerator™ Program – Matt’s firm started to get more leads. Today they are getting over 140 high-quality leads every month.
That’s not a typo. Matt went from 20 to 140 leads per month.
Now Dominating in Chattanooga
Matt’s phones are now ringing, and cases are coming in every day. Best & Brock went from being buried online to dominating Chattanooga and the surrounding areas.
Real Strategy – Real Results, Fast!
At Accelerate Now – we focus on strategy, real educational content development and law firm lead management. That’s what makes Accelerate Now different—and it’s what helped Matt Brock get results fast. No templated vendor can match our results.
Don’t Waste Another Day with a Just Good Enough Web Marketing Program
If you’re tired of waiting around for your marketing company to get you noticed, let’s talk. Book your free digital marketing discovery call right now.
Here is Matt’s new and improved website: https://www.bestlawhb.com/
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View Case StudyWhat makes our digital marketing program different
Your website is more than a digital business card
it’s your strongest intake tool. We don’t just refresh the design; we rebuild it from the ground up with a focus on generating calls and consultations. Our approach starts with understanding how potential clients think under pressure. We streamline navigation, simplify next steps, and add visual proof that builds trust immediately. Every major charge type and every city you serve gets its own persuasive, search-ready page. The end result is a site that looks polished, loads instantly, and directs visitors to act right away.
Cinematic Video That Builds Trust and Authority
When someone’s facing criminal charges, they aren’t comparing websites — they’re looking for confidence and reassurance. Video delivers that in a way words can’t. We film professional-grade videos that highlight your experience, show your presence in the courtroom, and explain complicated topics in calm, clear terms. From attorney profiles and legal insights to short, high-impact answers about rights after arrest, each video builds credibility and emotional connection. You get as many as your strategy calls for — we never cap production.
Strategic Criminal Defense Content and Blogging
We don’t write filler blogs. We create content that matches the exact questions your future clients type into Google — from assault penalties and drug possession laws to probation violations, expungement procedures, and federal indictments. Each article blends legal accuracy with human clarity, helping your firm rank for valuable searches and speak directly to clients’ fears and next steps. The goal isn’t just visibility — it’s trust that leads to action.
Why criminal defense firms struggle online
Oversaturated markets.
National brands, aggregators, and paid ad networks dominate local visibility, making it harder for independent firms to stand out.
Constant evolution.
Algorithms, AI-driven results, and search behaviors change faster than most firms can keep up with.
Slow response times.
In criminal defense, speed wins. A delayed text or missed call means another attorney signs the case.
Recycled messaging.
Using the same copy as competitors or swapping city names on templates fails to connect with clients in crisis.
Passive marketing partners.
Many vendors disappear after setup, offering reports instead of results and leaving firms stuck with stagnant growth.
Weak websites.
Outdated design, cluttered menus, and surface-level content fail to earn trust or convert visitors at the critical decision moment.
When you partner with Accelerate Now, you get a complete marketing engine designed specifically for criminal defense firms. It includes a redesigned, conversion-focused website, professional SEO, unlimited cinematic video, and consistent content publishing across every major criminal defense topic. We’re the only U.S. agency offering unlimited cinematic video as part of your digital marketing plan. The goal: get found, earn trust, and convert more clients.
Trusted by Criminal Defense Attorneys From Coast to Coast
It is not easy being a criminal defense trial lawyer today. New law firms open up every day. Big advertisers are competing harder for every case. More new lawyers graduate from law school every year. That is a ton of competition! On top of all that – the rules of online visibility change constantly. You know it is important to expand online but it’s hard to know what to do. All you know is your goal is to build a bigger and better future for your law firm. If this sounds like you – you owe it to yourself to book a free discovery call with the Accelerate Now Team.
The Accelerate Now Team understands all criminal defense lawyers are not created equally. We know that criminal defense trial lawyers work tirelessly to improve their skills so they can get the very best results for their clients. We want to help people find the very best trial lawyers in their communities. That is why we are on a mission to help 300 trial lawyers expand online. If you are ready to a build a bigger future for yourself – schedule a free discovery call. During this free 30-minute zoom call – you will see exactly what other criminal defense lawyers are doing successfully online. And, we will give you a rock-solid plan to follow to ensure you are able to easily build a better future. Stop worrying – book your free discovery call, today.
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How the Plan Works
A proven process that delivers results
Discovery and Strategy
We begin with a full audit of your current online setup — website, content, reviews, Google Business Profile, and tracking systems. You get a prioritized roadmap outlining what to fix first to see results fast.
Design and Deployment
We launch your new high-performance website with strong headlines, proof elements, direct calls to action, and cinematic video. Every part is optimized to earn trust and increase conversions..
Growth and Optimization
We create new content and videos every month, focusing on high-value practice areas and local markets. Our link-building and local SEO campaigns increase authority while we monitor results and adjust your strategy quickly.
What You Get in Our Program
What you get with our Criminal Defense Law Firm Digital Marketing Program
- A proactive team that delivers work fast and communicates clearly
- Transparent reporting that tracks calls, consultations, and signed clients
- Local SEO campaigns that target your top cities and nearby counties
- Unlimited cinematic video production for branding and engagement
- Unlimited criminal defense content and weekly blogs designed to drive new leads
Law Firm Marketing Services
Common Criminal Defense Marketing Mistakes
Here is a deeper look at the most common issues that stall growth
1. Treating the Website Like a Brochure
A sleek site with nice colors and modern design means nothing if it doesn’t guide visitors toward action. Many criminal defense sites lack direction — no clear phone number, no contact buttons, and vague copy that fails to reassure people in panic. Your website should function as your top-performing intake tool, not an online business card. We build user journeys that start with urgency and end with conversions — fast.
2. Publishing a Few Pages, Then Stopping
Too many firms publish a few core pages about assault, DUI, and drug charges, then let their site sit idle. Criminal defense is one of the most competitive legal categories online, and momentum is everything. Google rewards freshness, depth, and consistency. We publish new, strategic pages every month to help you dominate across every charge type, question, and jurisdiction. Active publishing equals active lead flow.
3. Copying Text Across Cities
Swapping “Dallas” for “Plano” on the same paragraph set feels canned to a reader and looks thin to search engines. It does not speak to local courthouses, common checkpoints, local prosecutors, or county timelines. Visitors notice the sameness and bounce. Search engines see repetition and assign little value. The page may exist, yet it rarely earns attention or a call. The brand feels distant instead of local, which is a problem when someone is choosing a lawyer within minutes.
4. Avoiding Video
Your clients aren’t reading for fun — they’re scared and searching for assurance. Video puts a face and a voice to your name, showing confidence under pressure. It communicates calm authority in a way text never can. Without it, your competition builds connection first and earns the call. Our video production captures who you are, how you fight for clients, and why you’re the right choice in the moment that matters most.
5. Focusing on Traffic Instead of Clients
Traffic doesn’t pay your bills. Signed cases do. Many agencies celebrate pageviews and impressions, but those metrics don’t reflect success. We focus on what converts: phone calls, consultations, and signed clients. Every piece of content, video, and SEO campaign is designed to bring in measurable results — not vanity numbers.
6. Working with Vendors That Go Silent
The legal market changes every week. Court updates, policy shifts, and local news can influence search trends overnight. Agencies that disappear after launch leave firms behind. We take an active partnership approach, meeting regularly to review progress, analyze data, and adjust strategy. Momentum is everything, and we keep it moving.
7. Ignoring AI platforms and placements
AI-powered search is reshaping how people find attorneys. If your content isn’t structured to appear in those new platforms, you lose visibility before the competition even notices. We format content so AI systems understand and recommend your firm as a reliable source. The future of search isn’t coming — it’s already here, and we make sure you’re ahead of it.
8. Local Strength, National Expertise
Our approach combines national-level SEO sophistication with detailed local strategy. Each criminal defense page highlights real details that matter — local courts, county procedures, and law enforcement patterns. That balance creates credibility across all levels, positioning your firm as both locally dominant and nationally capable.
9. Building a Brand That Earns Trust
Your brand is more than visuals — it’s your reputation online. The tone of your content, the professionalism of your videos, and the clarity of your messaging all determine whether a client reaches out. We craft digital identities that make potential clients feel confident and supported from the first impression to the final call.
Featured Testimonials
Listen to how we helped other criminal defense attorneys
FAQs
Answers to Common Questions Criminal Defense Lawyers Have About Digital Marketing
Yes. We create content around the exact charges people search for—like DUI, assault, drug possession, or probation violations—so your firm shows up for the cases you actually want.
We go beyond city-name swaps. Each page highlights local courts, prosecutors, and county procedures so your site feels credible and relevant to the reader.
Absolutely. Someone facing charges wants to see who they’re trusting with their freedom. Video lets them hear your voice, watch how you explain next steps, and feel your confidence before they ever pick up the phone.
Timelines vary, but most defense firms notice stronger call and text volume within the first few months. Fast-loading pages, clear calls to action, and new content usually drive early results, while rankings strengthen over time.
Partner with Acclerate Now to Learn More About Our Criminal Defense Law Firm Digital Marketing Program
The criminal defense market moves fast. Firms that publish, test, and act consistently win visibility and sign more clients. We deliver the design, content, video, and SEO framework to help your firm lead every month.
Schedule your free discovery call today. We’ll review your current setup, identify gaps, and create a clear plan to build steady growth and consistent new clients.
Schedule Your Free Discovery Call