Our Core Leadership Team

Our Story

Words by Shawn Grant, CEO

Many lawyers today are really struggling. For some, referrals and case leads have dried up entirely, forcing them to make the heartbreaking decision to shut their doors for good. It’s a terrible situation—and one that is entirely avoidable. The root of the problem isn’t their work ethic or skills, but outdated digital marketing strategies that no longer deliver results.

With so much information out there, it’s hard to know what’s actually valuable. You could speak with ten different digital marketing reps and get ten completely different answers. You could watch YouTube videos for hours, even days or weeks, and walk away more confused than when you started.

I understand this firsthand. My internet marketing journey began back in 2010, and at the time, I was just as lost. I saw some things work and many more that didn’t. Everything felt random, and it made no sense. It was a frustrating and uncertain time for me.

In 2010, I had a strong desire to become an internet marketing consultant. That led me to a role as a corporate training manager for a large phonebook company. As part of the onboarding, I went through their intensive internet marketing training program, which was tightly aligned with the products and services they were trying to push.

But this was not a good time to be in the phonebook business. Clients were pulling their ad budgets out of print and investing in digital marketing instead. The company knew this and scrambled to roll out a new line of digital marketing products. I was excited to be learning, but the reality was sobering—those digital products were awful. Truly painful to support. They consistently delivered poor results for clients, and the company was suffering financially as a result.

On Good Friday in 2011, I was part of a massive downsizing. I didn’t know what was next for me, but I felt a strange sense of relief. A few weeks later, a friend of mine, also a training manager, told me he had landed a new job with a large law firm marketing company. He said their websites and marketing tools were far better. That piqued my interest, so I applied for a position and was hired as a law firm marketing consultant.

I was excited to get started. Again, I went through an intensive training program that focused on the company’s offerings. And while the products looked a bit nicer than the last place, the results were just as disappointing. Their SEO, websites, and digital marketing solutions were still fundamentally flawed, and once again, the company was in trouble.

Then, in October 2013, the company laid off over 300 people, including me. And again, I felt relieved. Soon after, former colleagues began reaching out with ideas to start our own law firm marketing company. At first, I declined. But the calls kept coming. One day, while talking to my former regional manager, I said, “Well, maybe—but only on one condition.”

That condition was simple: we would only move forward if we committed to building the highest-quality law firm marketing products available. I was nervous. I would be using my severance money to fund the venture, and I had no proven track record to lean on. But once I made the decision, I was all in. I spent mornings and evenings studying everything I could about ranking #1 on Google.

I reached out to a few law firms and told them I had been deeply studying Google’s best practices and was offering something very different from what was currently available. I asked if they’d be willing to give it a try. Thankfully, a few said yes. Within 60 days, we launched our first program.

At first, the results were slow. But around day 90, something incredible happened. One of our personal injury clients skyrocketed to #1 on Google—outranking well-established competitors with massive digital marketing budgets. It was astonishing.

That client went from getting no cases from the internet to consistently securing quality cases every month. Encouraged by that success, we launched another law firm—and saw the same results. Then another, and another. Each time, our system delivered. We knew we had something special.

From there, we built a complete system around what worked. And now, I want to share that system with you—so you, too, can consistently bring in good cases through the internet without relying on outdated methods or inconsistent referrals.

Don’t spend another day worrying about the future of your law practice. [CLICK HERE] to see the real-world results our clients are achieving—and then book a call with us. Let’s get your firm the success it deserves.