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Law Firm SEO Stats
- Organic and local search results account for almost 70% of website traffic.
- Organic search contributes just under half of website traffic, with local search providing around a quarter.
- Organic and local search drive almost 3/4 of all page views.
- Local and organic search contributes to almost 70% of website revenue.
- More than 3/4 of consumers regularly read online reviews when browsing for local businesses.
- Over 85% of consumers used Google to evaluate local businesses in 2022.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just wouldn't hesitate at all to talk to Accelerate Now.
- Andrew Alpert
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View Case StudyExpert Law Firm SEO Services
Are you frustrated because you have invested a lot of time becoming a great attorney only to struggle to attract new clients online due to poor search engine optimization (SEO) rankings?
Do you come up in the Google search results when you search by name but nothing else?
Are you worried about your law practice because you haven’t been able to fix your search engine optimization problems?
The only thing worse than a business problem is not knowing how to fix the problem. Law firm SEO falls into that bucket for a lot of great lawyers.
If this sounds like you, don’t worry. Accelerate Now’s law firm SEO services can help you.
Schedule a free law firm SEO strategy session. During our call we will provide you with an easy to understand SEO plan you can use to quickly turn your program around.
Don’t waste another day with a bad SEO program. Schedule your SEO strategy session.
Which Legal Practice Areas Gain from SEO for Law Firms?
Nearly every legal practice area stands to gain from SEO services. Yet, certain fields see a more pronounced impact. Practices focused on personal injury, criminal defense, DUI defense, family law, employment law, immigration and bankruptcy often experience significant benefits.
Why SEO Matters for All Legal Practices
The core reason is simple: people largely turn to search engines like Google when seeking legal help. Whether they need a quick consultation or long-term representation, search engines are the modern go-to.
Consumer Search Behavior
Different clients exhibit different behaviors when searching for legal services online. For instance, someone dealing with a personal injury is more inclined to perform an online search for a lawyer compared to a business seeking a mergers and acquisitions attorney.
Is Your Practice Area Suitable for SEO?
The likelihood is high that an advanced SEO program can enhance visibility and client acquisition for most of your practice areas. Consider evaluating your current web presence and search ranking. Investing in SEO might be the key to connecting with more potential clients and growing your practice effectively.
Why is a Strong SEO Program Important?
Emphasizing robust search engine optimization (SEO) on your law firm’s website is vital in the digital era and here’s why:
Boosted Visibility
Effective SEO propels your website to higher rankings in search engine results, increasing its visibility to prospective clients. The better your ranking, the higher the likelihood of attracting clicks from potential clients. Studies show that only about 9% of Google users get to the bottom of the first search engine results page (SERP), and a mere 0.44% venture to the second page, highlighting the necessity of high rankings.
Utilizing Legal Directories
In addition to optimizing your website, maintaining an up-to-date profile on various legal directories is crucial. These directories frequently appear in top spots on Google’s search results, driving traffic to your firm. For instance, if someone searches for a “Fort Worth personal injury lawyer,” directories often occupy prominent positions on the first SERP. Without a current profile and positive reviews, potential clients may overlook your firm.
Enhanced User Experience
SEO isn’t just about visibility; it’s also about user experience. A well-optimized website makes it effortless for visitors to locate the information they need, from a well-structured content layout to relevant meta descriptions, title tags, and quick loading times. An engaging and informative website can encourage potential clients to reach out for your services.
Competitive Edge
A firm grasp of SEO techniques lends you a competitive advantage, helping your law firm shine amid a sea of competitors in search engine results. Greater visibility and credibility can sway potential clients to choose your firm over others, especially when paired with favorable client reviews and testimonials on legal directories.
Greater Traffic and Leads
A well-optimized website drives more traffic, leading to an influx of potential client leads. Higher search engine rankings equate to more potential clients exploring your services, while updated legal directory profiles enhance your firm’s reach and reputation.
Sustained Advantages
The main benefit of a strong SEO program is it can drive steady traffic and potential client leads over time, positioning your firm for long-term success and growth. By integrating SEO with a strategic presence on legal directories, your firm can maintain a robust online presence that keeps you ahead in a competitive market.
Understanding the Role of Legal Directories in Law Firm SEO
In the competitive field of law firm SEO, maintaining an engaging, up-to-date presence goes beyond just your website. Legal directories play a crucial role in enhancing your online visibility and credibility.
Why Legal Directories Matter
Legal directories frequently appear at the top of Google’s search results. So, when potential clients search for something like “Fort Worth personal injury lawyer,” these directories often hold prominent positions on the search results page. This high visibility makes them a key factor in your SEO strategy.
Boosting Your Search Presence
High Rankings: Legal directories often enjoy priority spots on search engine result pages (SERPs), making them a common first stop for users looking for lawyer recommendations.
Credibility and Trust: Featuring positive client reviews on these platforms can enhance your reputation and build trust with potential clients.
Traffic Redirect: If your profile on a legal directory is updated and well-reviewed, it can direct significant traffic back to your own site.
Why Your Profile Matters
Without an updated profile or favorable reviews on these directories, your law firm risks being overlooked. Most users will not scroll past the top few listings, so lacking a presence could mean missing out on valuable client connections.
Being listed on legal directories is not just beneficial—it’s essential for effectively boosting your law firm’s SEO and ensuring prospective clients discover your practice.
On-Site SEO
Our on-site optimization services focus on refining your website to ensure it is as effective and user-friendly as possible. This involves:
Conducting meticulous competitor and keyword research to identify opportunities relevant to your practice areas. We then incorporate new rewritten content to enhance discoverability .
We align your content and site structure with these opportunities, fine-tuning meta descriptions, title tags, headers, schema markup and other critical on-site SEO elements.
Designing a user-friendly interface, developing engaging and trustworthy content, and maintaining fast-loading pages to improve user experience and search engine rankings.
Off-Site SEO
Our expertise extends beyond your website too. In our off-page optimization efforts, we strive to construct high-quality backlinks to your website, boosting its authority and credibility. Our methods include:
Reaching out to reputable legal industry websites to secure backlinks to your site, thereby enhancing your site’s authority and trustworthiness in search engine algorithms.
We also implement additional tactics outside of your website to further strengthen your online presence and improve your search engine rankings.
By understanding the distinct roles of on-site and off-site SEO, we ensure a comprehensive approach to improving your law firm’s digital marketing strategy.
Law Firm SEO
Marketing Stats
- Organic and local search results account for almost 70% of website traffic.
- Organic Search contributes just under half of website traffic, with local search providing around a quarter.
- Organic and local search drive almost 3/4 of all page views.
- Local and organic search contributes to almost 70% of website revenue.
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How Can Accelerate Now Help with SEO
When it comes to optimizing your law firm’s online presence, Accelerate Now Law Firm Marketing stands as a robust ally, equipped to handle all your SEO needs with precision and expertise. Starting with an exhaustive website analysis, our team of SEO experts scrutinizes your site’s structure, content, and backlinks, leveraging industry-leading tools to pinpoint areas needing optimization.
We then conduct meticulous keyword research, identifying key terms relevant to your practice areas and incorporating them into your site’s content and structure to enhance discoverability. As part of our on-page optimization services, we align your content and site structure with these keywords, fine-tuning meta descriptions, title tags, headers, and other critical website elements.
Building an Effective Partnership
To ensure the success of your collaboration with an SEO company, maintaining regular communication is essential. Stay in touch to track your website’s progress and the effectiveness of your legal marketing efforts. It’s crucial that the SEO company remains responsive to your questions and keeps you informed of their ongoing work.
Budget clarity is another cornerstone of a successful partnership. By discussing your budget upfront, you enable the SEO company to tailor its strategies to maximize growth within your financial limits. This transparency helps manage expectations and results on both sides.
Evaluating and Tracking Success
When selecting an SEO company, it’s wise to evaluate their past successes. Review case studies, favorable reviews, and examples of previous work to gauge how well they perform in your practice area and geographic market. This due diligence ensures you choose a partner with a proven track record.
After hiring, it’s important to track your SEO performance using key performance indicators (KPIs) such as:
- Improved website traffic
- Increases in keyword click volume
- Higher conversion rates from organic searches
- Enhanced local SEO presence
Monitoring these metrics allows you to assess the return on investment and refine strategies as needed.
Our expertise extends beyond your website too. In our off-page optimization efforts, we strive to construct high-quality backlinks to your website, boosting its authority and credibility. Our methods include reaching out to reputable legal industry websites to secure backlinks to your site.
We also understand the power of well-crafted content and thus offer content creation services, churning out valuable pieces that inform, educate, and help build your firm’s image as an authority in your field. Our commitment to your success doesn’t end there. We stay vigilant, monitoring your SEO strategies and refining them as necessary, ensuring they continue to deliver optimal results.
With detailed performance reports and continual optimization recommendations, we strive to keep your firm on the path to success. By investing in our potent SEO strategies, your law firm can improve visibility, drive more traffic, generate more leads, and ultimately position itself for long-term success and growth.
Exhaustive Website and Domain Assessments
Starting with an exhaustive website analysis, our team of SEO experts scrutinizes your site’s structure, content, and backlinks, leveraging industry-leading tools to pinpoint areas ripe for optimization. This assessment determines the quality of your website, the traffic it generates, and highlights areas for improvement.
Meticulous Keyword Research and On-Page Optimization
We conduct meticulous keyword research, identifying key terms relevant to your practice areas and incorporating them into your site’s content and structure to enhance discoverability. As part of our on-page optimization services, we align your content and site structure with these keywords, fine-tuning meta descriptions, title tags, headers, and other critical website elements.
Content Marketing and Development
Understanding the power of well-crafted content, we offer content creation services, churning out valuable pieces that inform, educate, and help build your firm’s image as an authority in your field. Each article and page is crafted with precision, providing your audience with high-quality information written by industry professionals.
Off-Page Optimization and Link Building Strategies
Our expertise extends beyond your website too. In our off-page optimization efforts, we strive to construct high-quality backlinks to your website, boosting its authority and credibility. Our methods include reaching out to reputable legal industry websites to secure backlinks to your site.
Social Media Management and Local SEO
We enhance your digital presence through social media management, aiming to improve off-site SEO. Additionally, our local SEO strategies ensure your firm appears in local searches and map packs for critical keywords, making it easier for clients in your area to find you.
Performance Monitoring and PPC
Our commitment to your success doesn’t end there. We stay vigilant, monitoring your SEO strategies and refining them as necessary, ensuring they continue to deliver optimal results. With detailed performance reports and continual optimization recommendations, we strive to keep your firm on the path to success. To further amplify your efforts, our pay-per-click (PPC) services supplement your organic ranking strategies.
By investing in our advanced SEO strategies, your law firm can improve visibility, drive more traffic, generate more leads, and ultimately position itself for long-term success and growth.
Key Considerations for Law Firms When Setting an SEO Budget
When law firms set out to establish a budget for SEO services, clarity and strategic thinking should be at the forefront. Here are essential considerations to guide this process:
Define Your Financial Limits
Before engaging with an SEO agency, law firms should have a clear understanding of their financial boundaries. This clarity allows the agency to develop strategies that maximize growth while respecting budget limitations.
Align Budget with Business Goals
Connect the budget with specific objectives. Are you looking to increase client leads, improve search ranking, or expand your market reach? Tailoring your budget to these goals ensures more targeted and effective campaigns.
Evaluate the Scope of Services Needed
Understand the depth of SEO services required—whether it’s local SEO, content creation, or technical improvements. The complexity and range of services will directly influence cost, so it’s crucial to determine what’s essential for your firm.
Analyze Competitor Spending
Investigate how much your competitors are investing in SEO. Tools like SEMrush or Ahrefs can offer insights into your competition’s strategies and spending, helping you set a competitive and realistic budget.
Estimate Long-Term Investment
SEO is not a one-time expense but a continual investment. Consider setting a budget that accommodates continuous improvement and adaptation to search engine algorithms over time.
By focusing on these considerations, law firms can effectively manage their SEO finances, aligning spending with desired outcomes while maintaining flexibility to adapt to new opportunities.
General
Marketing Stats
- Over 97% of consumers used the internet to find information about local businesses in 2022.
- More than 3/4 of consumers regularly read online reviews when browsing for local businesses.
- Local and organic searches together make up over 68.5% of overall digital traffic.
- Over 85% of consumers used Google to evaluate local businesses in 2022.
- Just under 50% of local searches involve clicks on the Google Map Pack.
Areas Served
Biggest Mistakes Law Firms Make with Their SEO
In the realm of a law firm’s SEO program, several pitfalls could compromise success. Many attorneys make the mistake of neglecting comprehensive keyword research, leading to the targeting of irrelevant or excessively competitive keywords, a misstep that may impede your website’s visibility in search engine results.
There’s also the trap of over-optimization, where law firms stuff their website content with irrelevant keywords or overuse the same ones—an approach known as “keyword stuffing.” This not only fails to benefit SEO but can also lead to penalties from search engines for violating their guidelines.
Another often overlooked aspect is local SEO. By failing to incorporate key local elements, such as a firm’s business address and phone number, into their website structure, law firms miss out on attracting potential local clients.
While on-page optimization receives due attention, some law firms underestimate the significance of off-page optimization. Building quality backlinks, a crucial part of SEO, often goes neglected, impacting the potential for high rankings in search results.
Lastly, failure to monitor and refine SEO strategies over time is a common error. SEO is a dynamic process, and without regular assessment and adjustment, strategies can become stale and ineffective.
By sidestepping these mistakes, conducting accurate keyword research, refraining from over-optimization, prioritizing local SEO, embracing off-page optimization, and regularly scrutinizing and tweaking SEO strategies, law firms can chart a course for success and growth in today’s digitally-driven landscape.
When selecting an SEO agency, law firms need to dig deep and ensure that they partner with a team that truly understands their specific needs. Here’s a comprehensive guide on what questions to ask:
Can You Provide Case Studies and Proof of Success?
Request examples of past projects where the agency has boosted rankings for law firms similar to yours. Look for success stories in comparable markets.
What Do Current and Past Clients Say About Your Services?
Ask for references and reach out to them. Obtain insights from existing or previous clients about their experiences, focusing on both successes and any challenges faced.
How Will You Measure and Communicate Performance?
Inquire about the agency’s reporting methodology. Essential metrics should include organic rankings, local search visibility, and call volume statistics. Ensure that you have access to regular, detailed reports.
Who Will Be My Main Point of Contact?
Confirm whether you’ll be assigned a dedicated project or account manager. A consistent point of contact can be crucial for resolving issues efficiently and maintaining seamless communication.
By asking these targeted questions, law firms can better assess which SEO agency aligns with their goals, ensuring a strategic partnership that drives growth and success.
How to Choose the Best SEO Agency for Your Law Firm
Investigating the digital marketing industry can be daunting, especially when it comes to selecting the right SEO agency for your law firm. With the right partner, you can dominate Google’s first page, while without one, your potential clients may never find you. Here’s a guide to making the right choice.
Key Considerations in Selecting an SEO Agency
Evaluate Their Track Record
Proof of Success: Request a portfolio of past projects, showcasing growth in your specific practice area and market size. This will provide insights into their expertise and capability to deliver results.
Client Testimonials
Authentic Feedback: Inquire if they can connect you with previous clients. Personal experiences—both success stories and potential pitfalls—can reveal much about the agency’s reliability and effectiveness.
Transparent Reporting
Metrics that Matter: Ensuring they track and share important metrics is crucial. Ask them to demonstrate their reporting process. Key performance indicators should include organic rankings, local presence, and call volume.
Dedicated Support
Consistent Communication: Having a dedicated project or account manager means you’ll have a consistent point of contact for your queries or concerns, streamlining communication and problem-solving.
Preparing for Your Consultation
Before consulting with potential agencies, lay the groundwork by understanding your fundamental marketing goals:
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Assess Your Needs:
Do you require a new or updated website?
Which geographic markets are you aiming to reach?
Which practice areas are priorities for your SEO strategy? -
Define SEO Preferences:
Do you want to purse competitive keywords relevant to your services, such as “personal injury” or “DUI attorney”?
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SEO Strategy Choices:
Consider whether you’re inclined towards organic growth, investing in paid campaigns, or a blend of both.
Making the Final Decision
Once you have a clear vision of your goals, match your expectations with the agency’s offerings. Not every SEO agency will align with your objectives, so only engage those with the expertise, resources, and tools necessary to elevate your presence on search engines.
Selecting the right SEO partner can propel your law firm to new heights, making it imperative to invest the time and effort to find a team that fits your unique needs.
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Frequently Asked Questions About SEO Services for Law Firms
Here are some frequently asked questions and answers that lawyers have about SEO:
SEO stands for Search Engine Optimization, which is the practice of optimizing a website to rank higher in search engine results for relevant keywords. For lawyers, SEO can help them attract more potential clients to their website and generate more leads.
The time it takes for SEO to start working for a law firm website varies depending on several factors, such as the website’s current optimization level, the level of competition in the law industry, and the specific SEO strategies being used. Typically, it can take several weeks or months to see noticeable results.
The cost of SEO for lawyers varies depending on several factors, such as the level of optimization needed, the level of competition in the law industry, and the specific SEO strategies being used. At Accelerate Now Law Firm Marketing, we work closely with our clients to develop customized SEO strategies that align with their specific marketing goals and budget.
While it’s possible for lawyers to optimize their own websites for SEO, it can be a time-consuming and challenging process. Hiring an SEO expert can help ensure that the website is properly optimized and save the lawyer time and resources. At Accelerate Now Law Firm Marketing, our team of SEO experts have years of experience working with lawyers to optimize their websites for SEO.
There are several ways to measure the success of a law firm’s SEO program, such as website traffic, keyword rankings, and leads generated. At Accelerate Now Law Firm Marketing, we provide our clients with detailed reports on their website’s performance, including website traffic, keyword rankings, and other relevant metrics, so they can see the results of their SEO program for themselves.
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Law Firm SEO Client Story
Samantha was a personal injury attorney who had been struggling to attract new clients to her law firm. She had a website, but it wasn’t generating enough traffic or leads. She knew she needed to improve her website’s search engine optimization (SEO) to rank higher in search engine results and attract more potential clients, but she wasn’t sure how to do it.
That’s when Samantha reached out to Accelerate Now Law Firm Marketing. Our team of SEO experts conducted a thorough analysis of Samantha’s website and identified several areas for improvement. We worked closely with Samantha to develop a customized SEO strategy that aligned with her law firm’s marketing goals and budget.
First, we optimized Samantha’s website content and structure to ensure it was easily discoverable by potential clients. We added relevant keywords to her website content, created meta descriptions and title tags, and improved her website’s overall structure. We also created a blog and regularly published informative content that was relevant to Samantha’s practice areas.
Second, we focused on building quality backlinks to Samantha’s website. We reached out to other websites in the legal industry and asked them to link to Samantha’s website. This increased her website’s authority and helped her rank higher in search engine results.
Third, we improved the loading speed of Samantha’s website, making it easier for potential clients to access her website quickly.
The results were significant. Within a few months, Samantha’s website was ranking higher in search engine results for relevant keywords, and she was seeing an increase in website traffic and potential client leads. She was thrilled with the results and continued to work with us on an ongoing basis to refine and improve her law firm’s online presence.
Accelerate Now Law Firm Marketing helped Samantha improve her website SEO and generate more potential client leads for her law firm. By working closely with Samantha and developing a customized SEO strategy, we were able to improve her website’s search engine rankings and drive measurable results for her law firm.
Contact Accelerate Now for Help with SEO Services for Law Firms
In the digital age, with a growing number of individuals sourcing legal services online, it’s vital for law firms to establish a robust online presence. Central to this is Search Engine Optimization (SEO) – the art and science of tailoring a website to achieve higher visibility in search engine results for relevant keywords. Law firms aiming to connect with more potential clients and generate increased leads will find a strategic partner in Accelerate Now Law Firm Marketing to boost their SEO and strengthen their online standing.
Partnering with Accelerate Now Law Firm Marketing offers law firms five key advantages. Firstly, we provide customized SEO strategies tailored to each unique law firm, developing individualized plans that align with their marketing goals and budget. Our team carries out a comprehensive website analysis to identify areas for improvement and optimize the site for search engines.
Our team brings a wealth of experience and expertise, having worked extensively with law firms across diverse sizes and practice areas. We understand the unique SEO challenges law firms face and possess the know-how to create impactful strategies that deliver results.
We boost your law firm’s visibility. Enhanced SEO equates to higher rankings in search engine results for relevant keywords, drawing more potential clients and generating increased leads.
Working with us grants a competitive edge over rivals in search engine results, amplifying your law firm’s visibility and credibility, and increasing the likelihood of potential clients selecting your firm over competitors.
We deliver measurable results. Our detailed performance reports encompass website traffic, keyword rankings, and other relevant metrics. Through continuous monitoring and refinement of our SEO strategies, we offer measurable growth for our clients’ businesses.
Collaborating with Accelerate Now Law Firm Marketing is a strategic move for law firms seeking to amplify their SEO and elevate their online presence. Our commitment to personalized SEO strategies, our depth of expertise, enhanced visibility, competitive advantage, and trackable results make us a reliable partner for law firms looking to attract a larger client base and generate more leads.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!