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Local Service Ads for Lawyers

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Local Service Ads for Lawyers

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Law Firm Google LSA Stats

  • Almost 50% of people said they chose a Google Local Service Ads listing over PPC, the maps three pack, and the organic results.
  • The vast majority of people — over 96% — learn about local companies online first.
  • Almost 90% of mobile searches for local businesses turn into action — a visit, or a call — within a day.
  • Almost 90% of people surveyed would turn to Google first for finding a lawyer.
  • Almost 90% of survey participants cited caring about Google reviews.
  • Almost 75% of tablet and computer users, and over 65% of smartphone users, want ads customized to their location.
  • Google advertisements at the top of the results page are just over 50% more likely to be clicked.

Law Firm Google LSA Stats

  • Almost 50% of people said they chose a Google Local Service Ads listing over PPC, the maps three pack, and the organic results.
  • The vast majority of people — over 96% — learn about local companies online first.
  • Almost 90% of mobile searches for local businesses turn into action — a visit, or a call — within a day.
  • Almost 90% of people surveyed would turn to Google first for finding a lawyer.
  • Almost 90% of survey participants cited caring about Google reviews.
  • Almost 75% of tablet and computer users, and over 65% of smartphone users, want ads customized to their location.
  • Google advertisements at the top of the results page are just over 50% more likely to be clicked.

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...

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Personal Injury Lawyer Wins Big With Stronger Web Presence

A few years ago, a New York lawyer was really frustrated with his website and online presence.  His first concern was that his website didn't... 

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Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet

Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...

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Local Service Ads for Lawyers

As a personal injury law firm, your goal is to attract new clients who are in need of legal representation. With so many options available to potential clients, it can be difficult to stand out from the crowd. That’s where Google Local Service Ads comes in – a powerful advertising tool provided by Google that can help personal injury law firms reach potential clients in their local area.

Here are some of the key reasons why Google Local Service Ads are so important for personal injury law firms:

Increased Visibility

Google Local Service Ads allow personal injury law firms to appear at the top of Google’s search results when someone searches for relevant keywords in their local area. This means that they can reach potential clients who are actively looking for legal representation, and who are more likely to be interested in their services. This increased visibility can help to set personal injury law firms apart from their competitors, and can drive more leads and business growth.

Trust and Credibility

Google Local Service Ads also help to build trust and credibility with potential clients. When someone clicks on a law firm’s ad, they are taken to a detailed profile that includes reviews from previous clients. This social proof can be incredibly powerful in building trust and credibility with potential clients, and can make them more likely to choose the law firm for their legal needs.

Cost-Effective Advertising

Google Local Service Ads are a cost-effective way for personal injury law firms to advertise their services. Rather than paying for traditional advertising channels, such as television or print ads, law firms only pay for the leads they receive through the platform. This means that law firms can get more value for their advertising dollars, and can see a higher return on investment.

Targeted Advertising

Google Local Service Ads also allow personal injury law firms to target their advertising efforts to specific geographic locations and service areas. This can help to ensure that the law firm’s ads are being seen by the most relevant audience, and can improve the chances of generating leads and converting them into clients.

Expert Management

Finally, it’s important to work with an expert digital marketing agency, such as Accelerate Now Law Firm Marketing, to manage your Google Local Service Ads campaign. A digital marketing agency can help to optimize your campaign over time, track and measure the success of the campaign, and make adjustments as needed to improve performance.

Google Local Service Ads are an important tool for personal injury law firms that want to reach a wider audience of potential clients, build trust and credibility, and drive business growth. By utilizing Google Local Service Ads, law firms can improve their chances of generating high-quality leads, converting those leads into clients, and growing their business over time. It’s important to work with an expert digital marketing agency to manage the campaign and ensure its success.

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How Can Accelerate Now Help with Google Local Service Ads?

Personal injury law firms face stiff competition when it comes to attracting new clients. With so many options available, it can be difficult to stand out from the crowd. That’s why it’s important to use effective advertising tools, such as Google Local Service Ads. And if you’re looking for help to manage your Google Local Service Ads campaigns, Accelerate Now Law Firm Marketing can provide the expertise you need to succeed.

Here’s how Accelerate Now Law Firm Marketing can help personal injury law firms increase their leads with Google Local Service Ads:

Campaign Set-Up and Management

Accelerate Now Law Firm Marketing can help personal injury law firms set up and manage their Google Local Service Ads campaigns. We start by setting up a detailed profile for the law firm, complete with reviews from previous clients. 

Optimization and Refinement

Accelerate Now Law Firm Marketing doesn’t stop at campaign set-up – they continue to refine and optimize the campaign over time. We track and review each lead that comes in while determining the credibility of each lead.

Targeting and Demographics

Accelerate Now Law Firm Marketing also helps personal injury law firms to target their advertising efforts to specific geographic locations and demographics. We strategically target the precise geographic locations where a law firm aims to establish its presence. Furthermore, we focus on displaying the specific practice areas that the law firm specializes in, ensuring that the advertising efforts align precisely with their desired target audience. This meticulous approach enables us to maximize visibility and engagement for our clients, ultimately driving meaningful results for their practice.

Personal injury law firms can significantly increase their leads with Google Local Service Ads, but it can be difficult to create and manage a successful campaign on their own. By partnering with Accelerate Now Law Firm Marketing, law firms can benefit from their expertise in campaign set-up and management, optimization and refinement, targeting and demographics, and remarketing. This can result in a highly effective Google Local Service Ads campaign that generates a steady stream of high-quality leads for the law firm.

Biggest Mistakes Law Firms Make with Google Local Service Ads

There are several common mistakes that attorneys make when it comes to Google Local Service Ads campaigns. Here are some of the most common ones:

Not Using Photos or Videos

Many attorneys neglect to use photos of the firm in their Google Local Service Ads campaign, which can be a missed opportunity to showcase their law firm and build trust with potential clients. It’s important to include high-quality images of the law firm, and its team o help potential clients visualize what it’s like to work with the law firm.

Not Highlighting Key Services

One common oversight attorneys make in their Google Local Service Ads is failing to emphasize their key services. It is crucial to carefully choose the specific practice areas the firm wishes to target, rather than opting for broad categories. By selecting narrow and relevant practice areas, you can avoid wasting budget on calls that do not convert into valuable clients, ensuring a more effective and efficient advertising strategy.

Overlooking the Importance of Customer Reviews

People who click on LSAs are highly influenced by review ratings and the Google Guaranteed rating.  Law firms should actively encourage their satisfied clients to leave positive reviews and respond promptly to any negative feedback. Positive reviews can significantly boost the credibility and reputation of the firm.

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Frequently Asked Questions About Google Local Service Ads

Here are some frequently asked questions (FAQs) that attorneys often have about Google Local Service Ads (LSA), along with their answers:

Google Local Service Ads are a new type of advertising campaign that allow attorneys to reach potential clients in their local area. The ads appear at the top of Google search results when someone searches for relevant keywords in the area, and include a detailed profile of the law firm, complete with reviews from previous clients.

To set up a Google Local Service Ads campaign, attorneys need to create a Google My Business account which already has reviews. If they do not have a Google My Business account, you will need to get a few reviews first.  You then need to sign up for the Local Services ads program and complete a background check. Once they have been approved, they can set up their account, including selecting keywords, choosing geographical locations, and setting a budget.

Google Local Service Ads provide several benefits for attorneys, including increased visibility in the local area, increased trust and credibility through reviews from previous clients, and a cost-effective way to advertise their legal services.

Leads are generated through Google Local Service Ads when potential clients see the law firm’s ad and either call or message the law firm directly through the ad. The law firm only pays for leads that are generated through the ad, rather than clicks on the ad.

The cost of running a Google Local Service Ads campaign varies depending on the geographic area and the level of competition for relevant keywords. Attorneys only pay for leads that are generated through the ad, rather than clicks on the ad, which can help to make the campaign more cost-effective.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Client Story for Google Local Service Ads For Law Firms

A personal injury attorney named John ran his own law firm. Despite having a wealth of experience and a great track record of winning cases for his clients, John struggled to attract new clients to his law firm. He knew that digital marketing was the way to go, but he didn’t know where to start.

That’s when John discovered Accelerate Now Law Firm Marketing, a digital marketing agency that specialized in helping law firms like his. He decided to give them a call and was soon put in touch with one of their Google Ads specialists, Shawn.

Shawn began by taking the time to understand John’s business, his target audience, and his goals. He then recommended that John try Google Local Service Ads, a new type of Google Ads campaign that targets people in specific geographic locations who are looking for local services.

Shawn helped John set up his Google Local Service Ads campaign, which included a detailed profile of his law firm, complete with reviews from previous clients. Shawn carefully set up the campaign to ensure John’s ad would show up in the right locations and for the right practice areas.

As the campaign launched, John was amazed at the results. His law firm began to appear at the top of Google search results for relevant keywords in his local area. Best of all, these leads were highly qualified, local clients who were actively searching for a personal injury attorney.

Over time, Shawn continued to refine and optimize the campaign, based on the data he was gathering. He adjusted bidding strategies, and experimented with different practice areas to find the winning combination.

Thanks to Accelerate Now’s expert guidance, John’s law firm continued to attract more and more clients through Google Local Service Ads. He was able to focus on what he does best – representing his clients – while Shawn and the team at Accelerate Now took care of his digital marketing.

In the end, John’s law firm had a constant stream of new clients, thanks to the effective Google Local Service Ads campaign designed and managed by Accelerate Now Law Firm Marketing.

Contact Accelerate Now for help with Google Local Service Ads for Law Firms

At Accelerate Now, we understand the unique challenges and opportunities that law firms face when trying to increase their visibility online. We’re not just a digital marketing agency; we’re your strategic partner, committed to driving your firm’s growth with Google Local Service Ads. We harness the power of these ads to promote your law firm specifically to potential clients in your local area who are actively seeking your services. Our team has a deep understanding of the algorithms and strategies that maximize the effectiveness of Google Local Service Ads. By choosing Accelerate Now, your law firm benefits from our years of experience, data-driven decision making, and a tailored approach that ensures your firm’s online visibility is optimized. Our mission is to ensure that when potential local clients are in need, your firm is the first they see and the first they trust.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian