Expert Google Ads Services for Lawyers
Law firm marketing that makes you impossible to ignore online.
Learn what is working online for trial lawyers. Schedule your free discovery call.
Today – nearly 90% of people turn to Google first when searching for a lawyer, making Google Ads critically important for law firms. Paid advertisements at the top of search results are over 50% more likely to be clicked. They generate twice as many visitors than rganic SEO alone. Google ads also boosts brand awareness by over 75%. And over 85% of consumers trust companies with a strong online presence. Law firms focused on growing into the future need comprehensive digital marketing strategies to capture high-intent, google users.
Trusted by Lawyers From Coast to Coast
800+ Calls Per Month
60+ Leads Per Month
AI Sessions Up 65%
My Ranking Sky-Rocketed in as Little as 3 Months
“In just three months with Accelerate Now, our SEO results skyrocketed—we’re ranked #1 in key categories despite heavy competition. The number of leads has increased exponentially, and we’ve gone from limited internet presence to becoming one of the premier sites in western New York. Partnering with Accelerate Now has been an incredible success.”
Robert Maranto
Buffalo, NY Injury Lawyer
Google Ads Services for Lawyers
Experience matters when it comes to Google Ads. We manage millions of dollars in Google Ads for lawyers.
Pay-Per-Click (PPC) Advertising Campaigns
Google Ads can be tricky if you are trying to run your law practice and manage your own Google ads account. Not only that – but it will use up all of your time and energy trying to learn everything you need to know to do it really effectively and of course doing the work.
The best course of action isn’t for you to try to learn more and do more – it is to find an expert Google Ads manager. That’s where we come in. Accelerate Now will ensure you are using all the best Google Ad strategies available – so all you have to do is manage the legal cases!
Before Accelerate Now, my internet presence was invisible.
They built my brand, launched a new website, and optimized my SEO so effectively that I became the #1 ranked criminal defense attorney on Google in Buffalo.
I went from no visibility to dominating the market, and they’ve kept me at the top ever since. I couldn’t be happier with the results.
Read Case Study
Switching to Accelerate Now was seamless.
Shawn and Chad rebuilt our SEO and website quickly, always responded to our questions, and truly became trusted advisors. Over the last two years, we’ve had the best years in our firm’s history, bringing in clients we’ve never represented before—thanks to their digital marketing.
Accelerate Now delivers on their promises.
Read Case Study
In just three months with Accelerate Now, our SEO results skyrocketed—we’re ranked #1 in key categories despite heavy competition.
The number of leads has increased exponentially, and we’ve gone from limited internet presence to becoming one of the premier sites in western New York.
Partnering with Accelerate Now has been an incredible success.
Read Case Study
Accelerate Now took the anxiety out of online marketing.
They respond quickly, adapt to Google’s changes, and keep us at the top of search so clients can find us. The transition from my old provider was seamless, the phones are ringing, and the results have been fantastic.
They’ve delivered everything I hoped for—and more.
Read Case Study
Working with Accelerate Now has been a completely different experience. They respond quickly, listen to our ideas, and deliver a website that actually reflects our firm instead of a cookie-cutter template.
We saw immediate results after launch, and their video strategy has been a game-changer—personalizing our firm, boosting rankings, and bringing in new clients. I would absolutely recommend them to other lawyers.
Read Case Study
Mike Serrano
Florida Personal Injury Attorney
Accelerate Now transformed our basic website into a professional, grade-A site that gets constant compliments.
The transition was seamless, the team is always available when we need them, and we hardly spend any attorney time managing it. They delivered a high-quality design with strong SEO at a reasonable cost—taking the stress off our shoulders.
Joshua Wilson
Virginia Criminal Defense & Personal Injury Attorney
Before Accelerate Now, our website was like a billboard in the desert—no traffic, no calls. Since switching, the transition was seamless, our calls have doubled, and the results keep rising.
Their team is responsive, easy to work with, and truly puts clients first. Accelerate Now has completely transformed our online presence.
Accelerate Now completely transformed my stagnant website into a dynamic, lead-generating presence.
The transition was seamless, and now 65% of my cases come directly from my web presence. Their videos, chat features, and overall strategy make me feel like I’m truly in the game—and the leads just keep coming.
Read Case Study
Brian Freeman
New Jersey Attorney
Before Accelerate Now, my web presence was practically nonexistent—we had almost no cases coming in.
Within two months of working with them, everything changed. Now we’re fielding 10–15 new cases a week.
Accelerate Now delivers results, and I have nothing but high praise for their team.
Why Use Google Ads for Lawyers?
Your prospective new clients no longer go online; they live their lives there. Today, people are online constantly seeking information.
Your new clients no longer go online once and awhile. They live their lives there. Everyday, people go online to find an attorney just like you.
According to Google, people are conducting over 100 billion Google searches each month.
“Search” has become the default option for people when they want something.
With computers, tablets, and phones, users are connected around the clock.
People search during the day in “micro-moments”: “want-to-know,” “want-to-go,” “want-to-do,” or “want-to-hire.”
Each of these searches creates an opportunity to influence your target customers.
Being prominently placed in a Google search when someone is looking for a lawyrer like you is what gives you a chance to attract more perfect-fit new clients!
The law firms that effectively appeal to customers during the micro-moments are the firm’s that succeed.
We will help you create an experience that is relevant and useful at each touch point, by focusing on your customer’s needs.
Important Online Advertising Facts:
4 out of 5 consumers want online ads that are customized to where they are: their city, ZIP code, or immediate surroundings.
50% of smartphone users and 34% of computer users who conduct local searches make a decision within 24 hours.
59% of smartphone users say they find mobile ads useful, and 56% have done a mobile search after seeing an ad.
In fact, 73% of mobile searches trigger additional actions, such as phone calls to a business.
If you focus on what consumers want in their moment of need and ensure you are there when they are searching for you, you will grow a much bigger future for yourself!.
Biggest Mistakes Law Firms Make with Google Ads
There are several common mistakes that attorneys make when it comes to their Google Ads campaigns. Here are some of the most common ones:
1. Failing to Highlight Unique Value Propositions
One of the key mistakes that attorneys make is failing to highlight their unique value propositions. Many attorneys may assume that potential clients already know what makes them unique, but this is not usually the case. It’s important to clearly highlight what sets you apart from your competitors. Focus on unique areas of expertise and your proven track record.
2. Using Legal Jargon
Another common mistake is using legal jargon in ad copy. While other attorneys may be familiar with legal terms and phrases, potential clients are not. It’s important to use very simple language that is easy for people to understand. Using complicated legal terms will have the negative effect of causing people to disconnect – before they even have a chance to meet you! You will never offend someone using language that is too simple. You will definitely offend them if they can understand you. Always uses easy to understand language – like the language you would use when talking to a jury.
3. Focusing on Features Rather than Benefits
Attorneys often make the mistake of focusing on features or process of their law firm, rather than the benefits to people can expect to receive. Highlight how your law firm willhelp them solve their problem and achieve their goals.
4. Ignoring the Importance of a Strong Call-to-Action
Finally, attorneys often overlook the importance of including a strong call-to-action in their ads. A call-to-action is a clear instruction to someone about what they should do. Examples of good calls to action are “Contact Us Today” or “Schedule Your Free Legal Consultation”. Including a strong call-to-action can help to encourage people to take the next step and contact the law firm.
We Help Lawyers Stand Out
There are over 1.3 million lawyers in America. What are you doing to stand out?
Frequently Asked Questions About Google Ads
Google Ads is an advertising platform provided by Google that allows lawcfirms display ads to people who are searching for them on Google. This is an effective way for attorneys to reach people who are actively searching for legal representation.
Google Ads operates on a pay-per-click (PPC) model, which means that attorneys only pay when someone clicks on their ad. Google Ads Managers create ads using relevant keywords and phrases, and bid on those keywords in an auction-style system. The firm’s ads are then displayed at the top of Google’s search results when someone searches using these keywords.
Best practices for creating effective Google Ads campaigns include conducting keyword research, creating compelling ad copy, targeting specific geographic locations and demographics, and including a strong call-to-action. It’s also important to tes, track and measure the success of the campaign over time, and make adjustments to best optimize Google Ads Campagins.
To ensure that your Google Ads are seen by the best-fit people , your Google Ads Managers will identify high-converting keywords, and geographic locations. , and then optimize the Google ads campaigns with this information.
The budget for a Google Ads campaign can vary in size depending on your goals and the competition in your areaYou should think about what they want in the future. Then work with a digital marketing agency like Accelerate Now to determine the best start budget. Start small and then scale.
Remarketing is a technique that allows law firms to target people who have visited their website before but have not yet converted. By using targeted ads, we encourage these people to return to thewebsite so they can schedule a legal consult.
Subscribe to our Newsletter
Stop guessing what marketing actually works for law firms — our newsletter delivers proven strategies, real performance data, and actionable insights. We help attorneys build predictable client acquisition systems and grow their practices with confidence.
Join our mailing list
Client Law Firm Google Ads Story
Sarah ran her own law firm. Despite having a wealth of experience and a great track record of winning cases for her clients, Sarah struggled to attract new clients to her law firm. She knew that digital marketing was the way to go, but she didn’t know where to start.
That’s when Sarah discovered Accelerate Now Law Firm Marketing, a digital marketing agency that specialized in helping law firms like hers. She decided to give them a call and was soon put in touch with one of their Google Ads specialists, Shawn.
Shawn began by taking the time to understand Sarah’s business, her target audience, and her goals. He then crafted a tailored Google Ads campaign that targeted people searching for personal injury attorneys in Sarah’s geographic area.
The campaign included a combination of text ads and display ads, as well as remarketing ads to target people who had previously visited Sarah’s website. Shawn carefully crafted ad copy that highlighted Sarah’s expertise, her track record of success, and her commitment to her clients.
As the campaign launched, Sarah was amazed at the results. Her law firm began to appear at the top of Google search results for relevant keywords, and her website started to receive a steady stream of new visitors. Best of all, these visitors were highly qualified leads, who were actively searching for a personal injury attorney.
Over time, Shawn continued to refine and optimize the campaign, based on the data he was gathering. He adjusted bidding strategies, added negative keywords, and experimented with different ad formats to find the winning combination.
Thanks to Accelerate Now’s expert guidance, Sarah’s law firm continued to attract more and more clients through Google Ads. She was able to focus on what she does best – representing her clients – while Shawn and the team at Accelerate Now took care of her digital marketing.
In the end, Sarah’s law firm had a constant stream of new clients, thanks to the effective Google Ads campaign designed and managed by Accelerate Now Law Firm Marketing.
Contact Accelerate Now to help with your Google Ads
Accelerate Now Law Firm Marketing is a digital marketing agency that specializes in helping law firms improve their online visibility, generate leads, and grow their business. We can help law firms with their Google Ads campaigns by conducting keyword research, creating compelling ad copy, targeting specific geographic locations and demographics, and tracking and measuring the success of the campaign. We can also use remarketing techniques to target potential clients who have visited the law firm’s website but have not yet converted into leads. By working with Accelerate Now Law Firm Marketing, law firms can benefit from their expertise in legal marketing and Google Ads, and create highly effective campaigns that attract high-quality leads and drive business growth.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!