Expert Oregon Lawyer Google Ads Services

Expert Oregon Lawyer Google Ads Services

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Expert Oregon Lawyer Google Ads Services

Book Free Discovery Call

Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.

Law Firm Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Personal Injury Lawyer Wins Big With Stronger Web Presence

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Expert Oregon Lawyer Google Ads Services

In Oregon State the competition is extremely high for lawyers. There are currently 12,158 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the ever-evolving landscape of digital marketing, Google Ads stands out as a beacon of opportunity for law firms in Oregon. Accelerate Now Law Firm Marketing specializes in optimizing Google Ads for lawyers in Oregon, putting firms prominently on display on Google results pages. But what is Google Ads, and why is it critically important for your firm?

What is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses — including law firms — to display ads on Google’s search engine results page. These ads are strategically placed to reach potential clients actively searching for legal services in Oregon. Unlike traditional search engine optimization (SEO), Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad.

Why Expert Oregon Lawyer Google Ads Services?

Immediate Visibility

Google Ads provides instant visibility for your law firm. While SEO efforts take time to yield results, Google Ads puts your services in front of potential clients at the exact moment they are searching for legal assistance in Oregon.

Targeted Reach

With Google Ads, you have precise control over who sees your ads. You can target specific keywords, demographics, and locations relevant to your Oregon law practice. This ensures that your advertising budget is spent efficiently, reaching those most likely to need your services.

Measurable ROI

One of the distinct advantages of Google Ads for lawyers in Oregon is the ability to track and measure your return on investment (ROI) with precision. Detailed analytics provide insights into the performance of your ads, helping you make informed decisions to optimize your campaigns continually.

Flexible Budgeting

Whether you are a small law firm or a larger practice, Google Ads accommodates various budget sizes. This flexibility allows you to allocate resources effectively, ensuring you get the most out of your digital marketing investment.

Adaptability to Market Changes

The legal landscape is dynamic, and so are the ways potential clients search for services. Google Ads allows your law firm to adapt quickly to shifts in the market, ensuring your advertising strategy remains effective.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes in Oregon Law Firms’ DIY Google Ads Campaigns

In the quest for a robust online presence, many Oregon law firms attempt to navigate the intricate world of Google Ads independently. While the idea is commendable, several common mistakes often hinder the effectiveness of these DIY campaigns. At Accelerate Now Law Firm Marketing, we believe in empowering law firms with the knowledge to avoid these stumbling blocks.

Neglecting Negative Keywords

One of the cardinal errors in managing Google Ads is overlooking the importance of negative keywords. Failing to identify and exclude irrelevant terms can lead to your ads appearing in searches unrelated to your legal services. This not only depletes your budget but also diminishes the quality of leads.

Using Broad Match Keywords

Opting for broad match keywords might seem a safe bet, but it can backfire. Such keywords may trigger your ads for searches loosely related to your legal services — leading to an influx of unqualified clicks. A refined keyword strategy is crucial to attract genuine potential clients.

Too Many Keywords

Quantity doesn’t always translate to quality. Overloading your campaign with an excessive number of keywords can dilute its effectiveness. It’s vital to focus on relevant, high-performing keywords that align with your Oregon law firm’s specialties.

Poor Keyword Research

Inadequate keyword research is a common stumbling block. Crafting an impactful Google Ads campaign requires a deep understanding of the keywords your potential clients are using. Relying on generic terms without nuanced research can result in missed opportunities.

Wrong Bidding Strategy

Determining the appropriate bidding strategy is an art. A misguided approach can either drain your budget rapidly or relegate your ads to obscurity. Striking the right balance involves considering your competition, target audience, and the value of a potential client to your law firm.

Inaccurate Conversion Tracking

Successful campaigns hinge on accurate data. Failure to set up precise conversion tracking jeopardizes your ability to evaluate the true impact of your ads. It’s akin to sailing without a compass — you might be moving, but you don’t know if its in the right direction.

Ignoring Close Variants of Exact Match Keywords

Google’s algorithms are sophisticated and include close variants of keywords, like misspellings, in search results. Ignoring these variants when selecting exact match keywords limits the visibility of your ads. Embracing the nuances of language ensures your campaign captures a broader audience.

Keeping the Default Geo-Targeting Settings

For a local business, default geo-targeting can be counterproductive. Tailoring your settings to specifically target your service areas ensures your ads reach the right audience — and maximizes your advertising budget.

Irrelevant Landing Pages

An engaging ad is only half the battle. If your landing page doesn’t align with your ad’s promise or lacks relevancy, potential clients may quickly navigate away. Crafting a seamless user experience from ad click to conversion is crucial.

Spreading Your Budget Too Thin

Attempting to cover every possible avenue with a limited budget often results in inefficiencies. Concentrating your resources on high-impact keywords and strategic targeting ensures a more impactful and cost-effective campaign.

Law Firm Marketing Services for Oregon

 

 

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Expert Oregon Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

In the heart of Oregon, a family law firm faced a digital crossroads. Struggling with their current paid ads provider, the partners felt the weight of uncertainty about their online visibility.

They had a compelling story to tell but struggled to connect with those who needed their support the most. Their existing paid ads were draining resources, bringing in minimal clients, and leaving them questioning the efficacy of their online strategy.

In the midst of this uncertainty, Accelerate Now Law Firm Marketing stepped in, armed with expertise and a commitment to turning challenges into opportunities. Understanding the unique needs of the family law practice, they meticulously crafted a Google Ads campaign tailored to resonate with Oregon families seeking legal assistance.

By carefully considering keywords and negative keywords, honing in on their geographic areas of interest, and ensuring the landing pages jogged with the ads, Accelerate Now was able to optimize Google Ads.

As the days unfolded, the family law firm witnessed a remarkable transformation. Accelerate Now’s strategic approach to Google Ads not only brought in more clients, but did so at a fraction of the cost compared to their previous endeavors. The once-skeptical partners now found solace in the influx of heartfelt inquiries, each one a testament to the newfound success of their online presence.

Frequently Asked Questions: Expert Oregon Lawyer Google Ads Services

Navigating the realm of digital marketing, especially when it comes to Google Ads for lawyers fin Oregon, can raise numerous questions. At Accelerate Now Law Firm Marketing, we understand the importance of clarity in this complex landscape. Here are answers to some frequently asked questions, as well as answers from our experts.

Google Ads is an online advertising platform developed by Google that allows law firms to display targeted ads on the search engine results page and other Google properties. The benefit lies in instant visibility, reaching potential clients actively searching for legal services in Oregon and maximizing the potential for lead generation.

Unlike traditional search engine optimization (SEO), which involves organic methods to improve a website’s ranking over time, Google Ads focus on immediate visibility.

Pitfalls to steer clear of include neglecting negative keywords, using overly broad match keywords, employing too many keywords, poor keyword research, incorrect bidding strategies, inaccurate conversion tracking, ignoring close variants of exact match keywords, keeping default geo-targeting settings, having irrelevant landing pages, and spreading your budget too thin.

Determining the right budget involves considering your competition, target audience, and the value of a potential client to your law firm. A well-balanced approach ensures your ads have the desired impact without overspending.

Geo-targeting is crucial for a local business like a law firm. Tailoring your settings to specifically target your service areas ensures your ads reach the right audience and maximize the impact of your advertising budget.

Success in a Google Ads campaign is measured through accurate conversion tracking. This involves setting up precise tracking mechanisms to evaluate the impact of your ads. Detailed analytics provide insights into performance, helping you make informed decisions to optimize your campaigns continually.

Absolutely. Google Ads allows you to target specific keywords, demographics, and locations relevant to your Oregon law practice. This targeted approach ensures your advertising budget is spent efficiently, reaching those most likely to need your services.

Yes, Google Ads is flexible and accommodates various budget sizes. This flexibility allows small law firms in Oregon to allocate resources effectively, ensuring they get the most out of their digital marketing investment.

Unlike traditional SEO efforts that take time to yield results, Google Ads provides instant visibility. You can start seeing results and securing cases quickly as your ads appear in front of potential clients actively searching for legal services.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Oregon Lawyer Google Ads Services

At Accelerate Now Law Firm Marketing, we understand the unique challenges attorneys face in the competitive online space. That’s why we are here to offer not just a service, but a partnership to elevate your firm’s digital presence.

Your Path to Success Begins with a Discovery Call

Our commitment to excellence goes beyond words — it’s reflected in our results. If you’re ready to transform the trajectory of your Oregon law firm’s online visibility, we invite you to take the first step. Schedule a free discovery call with our senior consultant, an expert in paid advertising and Google Ads for lawyers in Oregon.

Why a Discovery Call?

A discovery call is more than a conversation; it’s an opportunity to delve into the unique aspects of your law practice. Our senior consultant will assess your firm’s goals, challenges, and aspirations. Through this dialogue, we gain valuable insights that allow us to tailor a Google Ads strategy aligned with your Oregon law firm’s objectives.

What to Expect?

During your discovery call, our senior consultant will guide you through a thorough analysis of your current online presence, discuss the nuances of your legal practice, and understand the specific areas where you seek improvement. This personalized approach ensures that the strategies we propose are not just effective but also uniquely tailored to your firm’s needs.

Unleash the Power of Google Ads for Your Oregon Law Firm

Whether you’re looking to revamp an existing campaign or embark on a new digital marketing journey, our senior consultant is ready to be your guide. The discovery call is the first step toward unlocking the full potential of Google Ads for lawyers in Oregon.

Schedule Your Call Today

Contact our office and schedule your free discovery call with our senior consultant at Accelerate Now Law Firm Marketing. Together, let’s craft a digital strategy that propels your firm to new heights, secures more cases, and establishes your presence as a legal authority in Oregon.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian