Expert Washington Law Firm Social Media Marketing Services

Expert Washington Law Firm Social Media Marketing Services

Book Free Discovery Call

Expert Washington Law Firm Social Media Marketing Services

Book Free Discovery Call

Law Firm Social Media Stats

  • Over 80% of legal professionals report using at least one social media platform.
  • Just over half of lawyers with social media use it to build their client base.
  • Lawyer’s preferred social media site is LinkedIn, at over 75%.
  • Just over 1/3 of lawyers using social media have gained clients on account of it.
  • Over 35% of law firms use LinkedIn advertising.
  • Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
  • Facebook has an audience of over 2 billion people.
  • Almost 71% of the US population sees Facebook ads.

Law Firm Social Media Stats

  • Over 80% of legal professionals report using at least one social media platform.
  • Just over half of lawyers with social media use it to build their client base.
  • Lawyer’s preferred social media site is LinkedIn, at over 75%.
  • Just over 1/3 of lawyers using social media have gained clients on account of it.
  • Over 35% of law firms use LinkedIn advertising.
  • Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
  • Facebook has an audience of over 2 billion people.
  • Almost 71% of the US population sees Facebook ads.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...

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Personal Injury Lawyer Wins Big With Stronger Web Presence

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Expert Washington Law Firm Social Media Marketing Services

In Washington State the competition is extremely high for lawyers. There are currently 26,701 lawyers competing for new clients. Our expert law firm Social Media Marketing Services will make sure you do not get lost in the crowd so you can attract more new client interest.

Social media has become an integral part of our daily lives. From scrolling through Facebook and Instagram to connecting with professionals on LinkedIn and exploring the latest trends on TikTok, people are spending more time than ever on these platforms — and where there is an audience, there is an opportunity for businesses to reach potential clients.

Why Washington Law Firm Social Media Marketing Matters

For law firms in Washington, harnessing the power of social media advertising is not just about staying relevant — it’s about survival in a highly competitive market. With so many firms vying for the attention of potential clients, it’s crucial to stand out from the crowd. Social media advertising offers a targeted and cost-effective way to reach your desired audience and drive them to your website or contact page.

Facebook Advertising for Law Firms

With over 2.8 billion monthly active users, Facebook remains the undisputed king of social media platforms. For Washington law firms, Facebook advertising presents a unique opportunity to target specific demographics based on location, interests, and behavior. Whether you specialize in personal injury, family law, or corporate litigation, Facebook ads allow you to tailor your message to the right audience at the right time.

LinkedIn Advertising

LinkedIn is the go-to platform for professionals seeking networking opportunities and industry insights. For law firms in Washington, LinkedIn advertising can be particularly effective in reaching corporate clients, HR professionals, and other decision-makers. By showcasing your expertise through sponsored content and targeted ads, you can establish your firm as a trusted authority in your field and attract high-value clients.

Instagram

As the saying goes, a picture is worth a thousand words. With over 1 billion monthly active users, Instagram offers law firms in Washington a powerful platform for visual storytelling. Whether you’re sharing behind-the-scenes glimpses of your firm’s day-to-day operations or highlighting successful case outcomes, Instagram ads allow you to engage with your audience in a meaningful and authentic way.

TikTok

With its explosive growth in recent years, TikTok has emerged as a formidable force in the social media landscape. While it may not seem like an obvious choice for law firms, TikTok advertising presents a unique opportunity to connect with younger audiences in Washington. By creating short, engaging videos that showcase your firm’s personality and values, you can capture the attention of potential clients who may otherwise be out of reach.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes Washington Law Firms Make in Social Media Marketing

At Accelerate Now, we’ve observed several common pitfalls that firms encounter when attempting to handle social media marketing on their own. Here, we outline these mistakes to help you avoid them — and achieve success in your online endeavors.

Neglecting Paid Social Media Advertising

One of the most prevalent mistakes we see law firms make is neglecting to utilize paid social media advertising. While organic content has its place, paid advertising offers targeted reach and increased visibility. By investing in paid social media ads, you can ensure that your content reaches the right audience at the right time — ultimately driving more traffic to your website and generating leads for your firm.

Undefined Target Audience

Failing to define a target audience is a critical error. Without a clear understanding of who your ideal clients are, your social media efforts may fall flat. By identifying your target audience — based on factors such as demographics, interests, and behavior — you can tailor your messaging to resonate with the people most likely to need your services. This targeted approach leads to higher engagement and better results overall.

Choosing the Wrong Tone

Selecting the wrong tone for your social media content can hinder your firm’s marketing efforts. Legal matters can be complex and sensitive, so it’s essential to strike the right balance between professionalism and approachability. Using overly formal or jargon-heavy language may alienate your audience, while being too casual could undermine your credibility. Finding the right tone that resonates with your target audience is key to building trust and establishing your firm as a reputable authority in your field.

Creating the Wrong Content

Many law firms make the mistake of creating the wrong type of content for social media. Posting generic updates or solely promotional content can quickly become tiresome for your audience. Instead, focus on creating valuable and engaging content that provides insights, educates your audience, and showcases your expertise. From informative blog posts and case studies to client testimonials and behind-the-scenes glimpses, diverse content keeps your audience interested and encourages interaction.

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Expert Washington Law Firm Social Media Marketing Services Client Story

This client story is for educational purposes only.

For years, a Washington family law firm had been diligently serving their community, offering legal guidance and support to those in need. But as the world shifted and technology advanced, they found themselves struggling to keep up with the changing landscape of marketing.

Recognizing the firm’s plight, Accelerate Now Law Firm Marketing extended a helping hand, offering their expertise in the realm of social media marketing. With a blend of compassion and determination, they set out to transform the firm’s online presence and breathe new life into their marketing efforts.

The family law firm was initially hesitant about delving into the world of social media. Accustomed to traditional methods of advertising such as television and radio ads, they were unsure of how to navigate the complexities of platforms like Facebook and Instagram.

But with the guidance of Accelerate Now, they crafted compelling ad campaigns that spoke directly to their target audience, offering reassurance and support during life’s most challenging moments. From heartfelt testimonials to informative videos, each piece of content was meticulously designed to resonate with those in need of legal assistance.

The impact of their social media marketing efforts was undeniable. Clients began pouring in, drawn to the firm’s compassionate approach and unwavering dedication to their cause.

Through the power of social media advertising on platforms like Facebook and Instagram, Accelerate Now had helped the firm reach new heights of success. With each new client that walked through their doors, they were reminded of the profound impact that effective marketing could have on their practice.

Frequently Asked Questions About Washington Law Firm Social Media Marketing

Social media marketing offers law firms in Washington a powerful platform to expand their reach, build brand awareness, and attract potential clients. With a strategic approach, social media can drive website traffic, generate leads, and establish your firm as a trusted authority in your field.

The best social media platforms for your law firm depend on your target audience and practice area. However, popular platforms such as Facebook, LinkedIn, Instagram, and TikTok offer diverse opportunities for engagement and visibility. Our team can help you determine the most effective platforms based on your specific goals and audience demographics.

Social media advertising allows law firms in Washington to target specific demographics, interests, and behaviors, ensuring that your message reaches the right audience at the right time. With targeted ads, you can increase brand visibility, drive website traffic, and generate leads, ultimately leading to more clients and cases for your firm.

While organic content has its place, investing in paid social media advertising can significantly enhance your firm’s online presence and reach. Paid ads offer targeted visibility and increased engagement — leading to better results compared to relying solely on organic reach. Our team can help you develop a balanced strategy that incorporates both organic and paid content to maximize your firm’s marketing efforts.

As legal professionals, it’s crucial to maintain compliance with ethical guidelines when engaging in social media marketing. Our team is well-versed in the rules and regulations governing attorney advertising in Washington and can help you develop content that meets ethical standards while effectively promoting your firm.

Measuring the success of your social media marketing efforts requires tracking key performance indicators such as website traffic, engagement metrics, lead generation, and conversion rates. Our team utilizes advanced analytics tools to monitor and analyze the performance of your campaigns, providing actionable insights to optimize your marketing strategy and drive results.

At Accelerate Now, we specialize in helping law firms in Washington navigate the complexities of social media marketing and achieve tangible results. From developing tailored strategies and creating engaging content to managing paid advertising campaigns and analyzing performance metrics, our experienced team provides comprehensive support to elevate your firm’s online presence and drive growth.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Schedule Your Free Discovery Call Today

Take the first step towards success by scheduling a free discovery call with our senior consultant, who is an expert in social media marketing for law firms. During this call, we’ll discuss your firm’s unique goals, challenges, and opportunities, and outline a tailored strategy to help you achieve them.

Unlock the Power of Social Media Marketing

With the guidance of our experienced team, you can unlock the power of social media marketing to elevate your firm’s online presence and drive growth. From targeted ad campaigns on platforms like Facebook and Instagram to engaging content creation and strategic audience targeting, we’ll work with you every step of the way to ensure your firm stands out in a crowded digital landscape.

Contact Us Today

Don’t wait another day to take your law firm’s marketing efforts to the next level. Contact Accelerate Now Law Firm Marketing today to schedule your free discovery call with our senior consultant. Together, we’ll develop a customized social media marketing strategy that puts your firm on the path to success.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian