Expert Minnesota Law Firm Content Marketing Services

Expert Minnesota Law Firm Content Marketing Services

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Expert Minnesota Law Firm Content Marketing Services

Book Free Discovery Call

Law Firm Lead Tracking Stats

  • Over a quarter of law firms report having blogs.
  • Almost 90% of law firms report having a website.
  • Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
  • Almost 90% of law firms consider content marketing ‘very important’
  • eBooks are the most popular lead magnets, being used by over 28% of marketers
  • Video marketing can create over 200% improvements in click-through rates.

Law Firm Content Stats

  • Over a quarter of law firms report having blogs.
  • Almost 90% of law firms report having a website.
  • Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
  • Almost 90% of law firms consider content marketing ‘very important’
  • eBooks are the most popular lead magnets, being used by over 28% of marketers
  • Video marketing can create over 200% improvements in click-through rates.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Expert Minnesota Law Firm Content Marketing Services

In Minnesota State the competition is extremely high for lawyers. There are currently 26,065 lawyers competing for new clients. Our expert law firm content marketing services will make sure you do not get lost in the crowd so you can attract more new client interest.

If you’ve found your way to this page – it’s likely that you are facing a challenging and uncertain future because your Minnesota law firm’s digital marketing isn’t performing well. We understand the feelings of worry and anxiety that come with such a situation. We are here to offer guidance and support. At Accelerate Now – we take pride in helping lawyers like you turn things around online quickly so you can start securing all those cases you are losing today.

In the ever-evolving landscape of digital marketing, law firms in Minnesota find themselves facing new challenges and opportunities. Making sure you are seen when clients search for legal services is key to this current world — and content marketing is key to securing a coveted place on page one of Google and other search engines for your law firm in Minnesota.

The Power of Keywords

At the heart of a successful content marketing strategy lies the strategic use of keywords. When a user searches for legal services specific to Minnesota, they use specific words or phrases more often than others — the keywords. By strategically incorporating keywords into your content, you send a signal to the search engines that you are a viable answer to their query.

Depth Matters

While keywords lay the foundation, the structure is built upon the depth of your content. Google’s algorithm has evolved beyond simple keyword matching; it now craves substantive and comprehensive content. For law firms in Minnesota, this means going beyond mere surface-level information.

Consider crafting content that dives deep into the specifics of your legal practice areas. Whether it’s family law, personal injury, or corporate law, each page on your website should serve as an authoritative resource on the subject. Provide insights, answer common questions, and share your expertise in a way that demonstrates your firm’s mastery of the intricacies within your chosen legal niche.

Signaling Authority

That’s because in the digital realm, authority is paramount. Google’s algorithm is designed to recognize websites as authoritative sources in their respective fields. How do you signal authority? Through content that not only answers queries but establishes your law firm as a thought leader.

When your website becomes a go-to resource for in-depth information about your legal practice areas, Google takes notice. This recognition is a key factor in securing a coveted spot on page one of search engine results.

In the realm of digital marketing for law firms in Minnesota, content is the linchpin that holds the strategy together. Keywords make you standout, in-depth content improves your stature, and signaling authority secures your position. Accelerate Now Law Firm Marketing understands the nuances of content marketing, tailoring strategies that elevate your law firm’s digital presence and towards a prominent position on page one of search engines.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes in Content Marketing

In the dynamic world of digital marketing for law firms in Minnesota, crafting compelling website content is a skill that can make or break your online presence. Many law firms inadvertently stumble into pitfalls that hinder the effectiveness of their content strategy. Let’s explore some of the common mistakes and how you can avoid them.

Insufficient Connection — When Less Isn’t More

Some law firms in Minnesota can fall into the trap of providing minimal information on their website, leaving potential clients hungry for more. Remember, your website is often the first interaction a client has with your firm. Failing to offer sufficient details about your legal services, expertise, and approach can leave them searching elsewhere for the information they crave.

Not Taking Advantage of Keywords

A common misstep is not incorporating relevant keywords into your content. Law firms may unintentionally miss out on essential phrases that potential clients commonly use when searching for legal services in Minnesota. Ensuring that your content reflects the language your clients are likely to use in online searches is crucial for enhancing your visibility on search engines.

The Jargon Jungle

Legal jargon, though second nature to attorneys, can act as a barrier for potential clients. It’s easy to forget that your audience may not be well-versed in legal terminology. Some law firms make the mistake of inundating their website content with excessive jargon, creating confusion rather than clarity. Striking a balance between showcasing your legal prowess and presenting information in a digestible manner is key to engaging a broader audience.

Not Aiming for Google’s Algorithm

Understanding what Google wants in page content is akin to deciphering a code. Some law firms in Minnesota may find themselves at a loss, unsure of how to tailor their content to meet Google’s preferences. Google values not just keywords but comprehensive, informative content that serves the needs of users. Firms that overlook this may miss out on the opportunity to climb the search engine rankings.

Avoiding these common pitfalls in content creation is pivotal for law firms aiming to thrive in the digital landscape. Accelerate Now Law Firm Marketing is well-versed in steering clear of these mistakes, crafting content that resonates with your audience, incorporates relevant keywords, communicates without excessive jargon, and aligns with Google’s preferences.

Law Firm Marketing Services for Minnesota

 

 

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Expert Minnesota Law Firm Content Marketing Services Client Story

This client story is for educational purposes only.

In the heart of Minnesota, a dedicated general practice law firm found itself facing a digital conundrum. Despite their commitment to providing top-notch legal services, they were virtually invisible online, lost in the vast digital landscape.

To cut through the crowd, their head attorney reached knew she needed help — and reached out to Accelerate Now Law Firm Marketing. They understood the attorney’s predicament and crafted a tailored content marketing strategy to elevate her law firm’s online presence.

Accelerate Now’s team began with a deep dive into the firm’s unique identity and legal expertise. Accelerate Now recognized that it wasn’t just about sprinkling in keywords; it was about telling a compelling story that resonated with potential clients. They worked closely with the attorney and her team to understand the nuances of their practice areas, values, and the essence of what set them apart.

The transformation was gradual but powerful. Accelerate Now crafted content that not only spoke legalese but, more importantly, spoke to the hearts of those seeking legal guidance. The website became a hub of valuable information, answering common legal questions and providing insights that demystified complex legal matters.

The usability of the online content became a cornerstone of the strategy. Accelerate Now ensured that the website was not just a legal encyclopedia but a user-friendly space where potential clients could easily navigate and find the information they sought. Google noticed. The search engine, recognizing the relevance and usability of the content, bestowed top rankings upon the law firm for all the relevant searches.

As the law firm ascended to the number one spot in online searches, the attorney marveled at the impact. Potential clients were not only finding them, but they were also engaging with the content, staying longer on the website, and ultimately reaching out for legal assistance. The once-silent online presence had transformed into a vibrant and welcoming platform.

Accelerate Now Law Firm Marketing emerged as an ally that turned a silent website into a powerful voice, echoing the values and expertise of the general practice law firm. As the number one spot on Google became their new address, the law firm embraced a future where their online presence mirrored the warmth and professionalism they brought to every legal case.

Frequently Asked Questions: Demystifying Content Marketing for Minnesota Law Firms

As law firms in Minnesota navigate the complexities of digital marketing, questions often arise regarding the nuances of content marketing. At Accelerate Now Law Firm Marketing, we understand the importance of clarity in shaping your online strategy. Here are some frequently asked questions attorneys commonly have about content marketing for law firms.

Content marketing serves as the linchpin of your online presence. It not only enhances your visibility on search engines but also establishes your firm as an authoritative source in your legal niche. In a competitive digital landscape, compelling content is the key to attracting and retaining clients.

Search engine optimization (SEO) relies on relevant and well-crafted content. By strategically incorporating keywords related to your legal practice areas and location, your website is more likely to appear on the first page of search engine results, increasing the chances of attracting potential clients in Minnesota.

The effectiveness of content varies based on your target audience and legal services. In-depth articles, blog posts, case studies, and informative guides tailored to your specific practice areas resonate well with potential clients. Video content is also gaining prominence in engaging audiences.

Understanding your target audience is key. Craft content that addresses their concerns, answers common questions, and provides valuable insights into your legal expertise. Personalizing content to reflect your understanding of Minnesota’s legal landscape creates a connection with your audience.

While in-house efforts can be beneficial, professional assistance ensures a strategic and well-rounded approach. Accelerate Now Law Firm Marketing specializes in tailoring content strategies for law firms in Minnesota, combining legal expertise with digital marketing acumen to maximize impact.

Measuring success involves tracking key performance indicators (KPIs) such as website traffic, engagement, and conversion rates. Our team employs analytics tools to provide insights into the effectiveness of your content marketing strategy, allowing for continuous improvement.

Absolutely. Social media platforms provide additional channels to share your content, engage with your audience, and build a community around your law firm. Integrating social media into your content strategy enhances visibility and fosters a stronger online presence.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Minnesota Law Firm Content Marketing Services

In the ever-evolving landscape of digital marketing, the key to unlocking your law firm’s full potential lies in a strategic content marketing approach. Accelerate Now Law Firm Marketing is here to guide you through this transformative journey, offering tailored solutions that set your Minnesota-based law firm apart from the competition.

Expertise Tailored to Minnesota’s Legal Landscape

Our seasoned team, led by a senior consultant specializing in Minnesota law firm content marketing service, understands the unique challenges and opportunities within the state’s legal landscape. We recognize the importance of crafting content that not only aligns with your legal expertise but also resonates with the specific needs of your local clientele.

Why Schedule a Free Discovery Call?

Embarking on a content marketing strategy tailored to your law firm’s goals requires a personalized approach. Our free discovery call provides the opportunity to connect with our senior consultant, delving into the intricacies of your practice areas, values, and aspirations. This initial conversation serves as a crucial step in understanding how our expertise can seamlessly align with your firm’s vision.

Crafting Your Unique Narrative for Online Success

During the discovery call, we’ll explore the elements that make your law firm exceptional. From your core values to the specific legal services you offer, our goal is to weave a compelling narrative that not only captivates your audience but also elevates your online presence. We’ll discuss the strategies that have proven successful for other law firms in Minnesota and tailor them to suit your unique identity.

Empower Your Firm with Accelerate Now

As you contemplate the digital journey ahead, consider Accelerate Now Law Firm Marketing as your partner in navigating the complexities of content marketing. Our commitment to setting your law firm apart from the pack is not just a promise — it’s our passion. Schedule your free discovery call today and take the first step towards a future where your online presence mirrors the excellence and professionalism you bring to every legal case.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian