Expert Illinois Law Firm Social Media Marketing Services

Expert Illinois Law Firm Social Media Marketing Services

There are 62,720 Illinois Attorneys competing against you. Make sure your Law Firm Social Media Marketing Agency helps you stand out.

Book Free Discovery Call

Expert Illinois Law Firm Social Media Marketing Services

There are 62,720 Illinois Attorneys competing against you. Make sure your Law Firm Social Media Marketing Agency helps you stand out.

Book Free Discovery Call

Law Firm Social Media Stats

  • Over 80% of legal professionals report using at least one social media platform.
  • Just over half of lawyers with social media use it to build their client base.
  • Lawyer’s preferred social media site is LinkedIn, at over 75%.
  • Just over 1/3 of lawyers using social media have gained clients on account of it.
  • Over 35% of law firms use LinkedIn advertising.
  • Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
  • Facebook has an audience of over 2 billion people.
  • Almost 71% of the US population sees Facebook ads.

Law Firm Social Media Stats

  • Over 80% of legal professionals report using at least one social media platform.
  • Just over half of lawyers with social media use it to build their client base.
  • Lawyer’s preferred social media site is LinkedIn, at over 75%.
  • Just over 1/3 of lawyers using social media have gained clients on account of it.
  • Over 35% of law firms use LinkedIn advertising.
  • Just over 1/3 of respondents said Facebook reviews would influence their choice of law firm.
  • Facebook has an audience of over 2 billion people.
  • Almost 71% of the US population sees Facebook ads.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Personal Injury Lawyer Wins Big With Stronger Web Presence

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Expert Illinois Law Firm Social Media Marketing Services

In Illinois the competition is extremely high for lawyers. There are currently 62,720 lawyers competing for new clients. Our expert law firm Social Media Marketing Services will make sure you do not get lost in the crowd so you can attract more new client interest.

Social media ads have revolutionized the way businesses connect with potential clients, and the legal industry is no exception. These ads are targeted messages that appear on platforms like Facebook, LinkedIn, Instagram, and TikTok, strategically placed to reach specific audiences based on demographics, interests, and online behavior.

Why Illinois Law Firm Social Media Marketing Matters

In today’s digital age, having a strong online presence is crucial for any law firm looking to attract new clients and establish credibility. With millions of users actively engaging on social media platforms daily, these channels offer unparalleled opportunities for Illinois law firms to expand their reach, enhance brand visibility, and ultimately, generate more leads.

Facebook: Still Dominant

Facebook remains one of the most powerful advertising platforms, boasting over 2.8 billion monthly active users worldwide. For Illinois law firms, Facebook ads provide a cost-effective way to target local audiences based on location, age, gender, interests, and more. By crafting compelling ad copy and visually engaging content, law firms can effectively showcase their expertise and services to potential clients in their area.

LinkedIn: The Professional Network

LinkedIn is the go-to platform for professionals seeking networking opportunities and industry insights. For Illinois law firms, LinkedIn ads offer a unique chance to connect with fellow attorneys, legal professionals, and potential corporate clients in the region. With targeting options tailored to job titles, industries, and company sizes, law firms can position themselves as thought leaders and trusted advisors within the legal community.

Instagram: Visual Flair

As a visually-driven platform, Instagram presents Illinois law firms with a creative outlet to share their brand story and engage with audiences on a more personal level. Through visually appealing ads and authentic content, law firms can humanize their brand, showcase client testimonials, and highlight successful case outcomes, ultimately building trust and credibility among prospective clients.

TikTok: Unique Opportunities

TikTok has emerged as a popular platform for short-form video content, capturing the attention of millions of users, particularly younger demographics. While still relatively new to the advertising scene, Illinois law firms can leverage TikTok ads to reach a younger audience and showcase their expertise in a fun and engaging way. By embracing the platform’s unique features and trends, law firms can stay ahead of the curve — and connect with potential clients in innovative ways.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes in Social Media Marketing for Illinois Law Firms

Neglecting Paid Social Media Advertising

While organic posts can help build a presence, paid advertising amplifies reach and engagement. Many law firms fail to allocate budget to paid social media advertising, missing out on opportunities to target specific audiences, promote their services effectively, and drive meaningful leads. By neglecting paid advertising, law firms limit their ability to compete in the crowded online landscape and fail to maximize the potential of their social media platforms.

Undefined Target Audience

Another critical mistake Illinois law firms make is failing to define their target audience effectively. Without a clear understanding of who they are trying to reach, law firms struggle to create relevant and engaging content that resonates with their audience. This lack of targeting leads to ineffective campaigns, wasted resources, and missed opportunities to connect with potential clients. By defining a specific target audience based on demographics, interests, and behaviors, law firms can tailor their messaging and content to appeal directly to the individuals most likely to need their services.

Choosing the Wrong Tone

Maintaining the right tone on social media is essential for Illinois law firms, yet many firms struggle to strike the right balance between professionalism and relatability. Some firms err on the side of formality, using overly legal language that alienates audiences and fails to resonate with potential clients — others adopt a casual tone that may come across as unprofessional or inappropriate for a law firm. Finding the right tone requires a deep understanding of the firm’s brand identity and target audience, as well as a keen awareness of the platform’s culture and norms. Law firms must strive to communicate authentically while maintaining professionalism and credibility.

Creating the Wrong Content

Whether it’s overly promotional posts that offer little value to audiences or irrelevant content that fails to engage followers, law firms must be strategic in their content creation efforts. Instead of solely focusing on self-promotion, law firms should aim to provide informative, educational, and engaging content that demonstrates their expertise and builds trust with potential clients. By creating content that addresses common legal questions, highlights recent case successes, or offers valuable insights into relevant legal topics, law firms can position themselves as trusted advisors and thought leaders in their field.

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Expert Illinois Law Firm Social Media Marketing Services Client Story

This client story is for educational purposes only.

In the bustling heart of Illinois, there was a family law firm with a passion for helping others navigate the complexities of legal matters. However, despite their dedication and expertise, they found themselves struggling to reach as many clients as they knew they could help. Their traditional methods of advertising through television and radio ads just weren’t cutting it in today’s digital world.

The firm turned to Accelerate Now Law Firm Marketing, with their expertise in Illinois Law Firm Social Media Marketing, to craft the campaign they needed to catch up — and catch on.

With strategic precision, Accelerate Now created compelling ads for the family law firm and launched them on Facebook and Instagram. These ads showcased the firm’s commitment to helping families through difficult times, resonating deeply with those who were seeking legal assistance.

As the days passed, something remarkable began to happen. The phones at the firm started ringing off the hook. Potential clients were reaching out through social media, eager to enlist the firm’s services.

The impact was undeniable. Not only were they attracting more clients than ever before, but the connections they formed through social media felt more personal and genuine. The family law firm was no longer just a name on a billboard or a voice on the radio; they were a trusted ally in the eyes of their community.

Frequently Asked Questions About Expert Illinois Law Firm Social Media Marketing Services

Below are some frequently asked questions about Illinois Law Firm Social Media Marketing, as well as answers from our experts at Accelerate Now:

Social media marketing offers numerous benefits for Illinois law firms, including increased brand visibility, expanded reach to potential clients, enhanced credibility and trust, and opportunities for client engagement and feedback. By strategically utilizing platforms like Facebook, LinkedIn, Instagram, and TikTok, law firms can establish a strong online presence and attract new clients.

The ideal social media platforms for your law firm will depend on your target audience and practice areas. However, Facebook and LinkedIn are generally essential for professional networking and reaching a broader audience, while platforms like Instagram and TikTok can be valuable for showcasing your firm’s personality and engaging with younger demographics.

Consistency is key when it comes to social media posting. While there is no one-size-fits-all answer, we recommend posting at least several times per week to maintain a consistent presence and keep your audience engaged. The frequency may vary depending on the platform and your firm’s specific goals and resources.

Yes, investing in paid social media advertising can significantly enhance your firm’s marketing efforts. Paid ads allow you to target specific demographics, interests, and behaviors — ensuring your message reaches the right audience at the right time. With the competitive landscape of Illinois’s legal market, paid advertising can give your firm a competitive edge and maximize your ROI.

Tracking key performance indicators is essential for measuring the success of your social media marketing campaigns. Metrics such as engagement rate, reach, impressions, website traffic, and leads generated can provide valuable insights into the effectiveness of your strategies. Additionally, monitoring qualitative feedback from your audience can help you refine your approach and better serve your clients.

At Accelerate Now Law Firm Marketing, we specialize in crafting customized social media marketing strategies tailored to the unique needs and goals of Illinois law firms. From creating engaging content and managing advertising campaigns to analyzing data and optimizing performance, our team of experts is dedicated to helping your firm achieve maximum results and growth through social media.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Schedule Your Free Discovery Call Today!

Don’t wait any longer to unlock the full potential of Illinois Law Firm Social Media Marketing. Contact us today to schedule a free discovery call with our senior consultant — an expert in social media marketing for law firms. During this call, we’ll discuss your firm’s unique goals, challenges, and opportunities, and provide personalized recommendations to help you achieve maximum results.

Partner with the Best in the Business

With Accelerate Now Law Firm Marketing by your side, you can rest assured knowing that your firm’s online presence is in expert hands. Our proven track record of success, combined with our unparalleled expertise in social media marketing for lawyers, makes us the ideal partner to help you achieve your marketing goals and grow your practice.

Take the First Step Towards Success

Don’t let your Illinois law firm fall behind in today’s digital age. Take the first step towards success by scheduling your free discovery call with Accelerate Now Law Firm Marketing. Together, we’ll create a customized social media marketing strategy that drives results and helps your firm stand out from the competition. Contact us today to get started!

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian