Google AdWords For Attorneys

Legal Pay-Per-Click (PPC) Advertising Campaigns

Download The Free Attorney Digital Marketing Guide The key benefit of paid online advertising (PPC) is that your firm is able to attract a good number of cases quickly and can cover any geographic area with ads, driving interested people directly to educational practice area resources on your website. Many attorneys we work with have tried online paid advertising (PPC) unsuccessfully in the past and are apprehensive about trying it again. There are many reasons for this. That said, you shouldn’t let bad past experiences deter you. This is a very profitable legal advertising strategy that should be leveraged as much as possible. The key is to use a PPC partner that has a lot of documented success managing local legal marketing campaigns. An experienced legal PPC manager will ensure your success and save you a lot of valuable time and money. Our PPC managers will continually optimize your program and get you the best return on investment. Over the years, we have learned the best ways to set up and optimize legal marketing PPC campaigns and our success is documented. We highly recommend driving targeted traffic directly to your educational practice area content. Allow us to show you why. Pricing:  A strong PPC program requires a minimum monthly budget of $1000 to start.

Our Google AdWords Certified team delivers effective and affordable ad services that include the design, setup, maintenance and optimization of paid online advertising campaigns. Contact us if you have questions about Google AdWords for lawyers. We want to make sure you have the information you need to make an informed decision.

Learn More About Our Paid Online Advertising Services

Search Advertising, Display Advertising, Video Advertising, Mobile Advertising

Why Use Google AdWords for Lawyers?

Your prospective new clients no longer go online; they live their lives there.  Today, people are online constantly seeking information. According to Google, people are conducting over 100 billion Google searches each month. “Search” has become the default option for people when they want something. With computers, tablets, and phones, users are connected around the clock. People search during the day in “micro-moments”: “want-to-know,” “want-to-go,” “want-to-do,” or “want-to-buy.” Each of these searches creates an opportunity to influence your target customers preferences and purchasing decisions. Being there when someone is looking for your products or services is what positions you to attract new clients! The businesses that effectively appeal to customers during the micro-moments are the businesses that succeed. Focus on creating an experience that is relevant and useful at each touch point, by focusing on your customer’s needs.

Important Online Advertising Facts:

4 out of 5 consumers want online ads that are customized to where they are: their city, ZIP code, or immediate surroundings. 50% of smartphone users and 34% of computer users who conduct local searches make a decision within 24 hours. 59% of smartphone users say they find mobile ads useful, and 56% have done a mobile search after seeing an ad. In fact, 73% of mobile searches trigger additional actions, such as phone calls to a business. Search ads drive an average increase of 6.6% in top-of-mind awareness, or TOMA. When people were asked to recall up to five brands unaided, due to the effects of TOMA, brand awareness increased on average by 9.2%. If you can focus on what consumers want in their moment of need and ensure that you are there when someone searches for you, you will be on your way to having greater success with your online advertising.