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Millions and millions of people watch YouTube videos each and every day, and more than half of these YouTube video ad views come from mobile devices. The sheer quantity of video views represents a lot of potential customers, both at home and on the go. The power is in your hands to decide how many potential customers see your ad and find your business.
Our team of Google Certified Professionals are happy to share our pro tips. If you have any questions about YouTube Ad Campaign setup, maintenance, or optimization, please contact us. We would love to help you get the information you need.
There are numerous benefits of using YouTube to distribute your advertisements, and because YouTube is a subsidiary of Google, content created on either site can be transferred and displayed on the other. If you choose to begin using AdWords, Google’s online advertising service, you will only be required to pay when viewers actively select your video ad or choose to watch your video ad after it plays for more than 30 seconds. With AdWords, advertisers can connect with their audience in unique and memorable ways by showing ads based on where their viewers are located and what they are interested in at the moment.
It is possible to customize video ads on YouTube by using the site’s Video Editor tool and measure the success of these advertisements with YouTube’s free analytics tool.
AdWords uses an advertisement format called TrueView, which allows viewers to interact with ads. TrueView advertisements are notable for enabling viewers to skip ads after the first five seconds have played, among other popular options. TrueView video ads can appear on mobile devices and desktops alike when users access YouTube or another site affiliated with Google.
According to research published by CMO.com, people are 27 times more likely to click on a video ad than on a standard display banner, a form of display advertising that tends to have a generally low click-through rate. This statistic underscores the substantial increase in revenue a business can experience by adding a YouTube Video Advertising for lawyers campaign.
AdWords provides advertising across three online sources: Google, YouTube, and the Google Display Network. The Display Network is not a single website but a collection of over two million websites on which an AdWords advertisement can appear. The expansiveness of the Display Network means that more than 90% of all Internet users are exposed to display and video ads. Check Out Our Attorney Guide
We offer three main targeting options: remarketing, interest-based audiences, and demographic targeting.
Remarketing entails showing your ads on Display Network sites and apps to people who have previously visited your website, watched your videos, provided any feedback on one of your videos (such as a comment or a mere “thumbs-up”), or subscribed to your YouTube channel.
Advertising according to interest-based audiences involves reaching people based on their interests, such as sports or travel, even when they visit a page related to a different subject on the Display Network.
Demographic targeting allows for displaying ads to people on the Display Network who may be associated with certain demographic categories, such as language preference or geographical location.
TrueView video advertisements are an effective method of appealing to new customers online. Google AdWords allows users to customize their TrueView campaigns and determine where and when they will appear.
These advertisements come in two varieties: in-stream and in-display.
With TrueView in-stream ads, your video advertisement appears automatically before, during, or after other videos. You will only have to pay if a viewer watches more than 30 seconds of your video, watches the entirety of your video, or clicks on the video or its related banners and text on the webpage.
With TrueView in-display ads, you can promote your video advertisement when potential customers are browsing or searching for videos on YouTube or another Display Network site. You are charged when a viewer clicks on your ad and begins to watch the video. YouTube video advertising campaigns appear alongside YouTube videos, among YouTube search results, and on Display Network websites. In AdWords, you can create appealing video ads with TrueView ad formats. There is no charge unless viewers choose to watch your video. This both gives you freedom to customize the length of your videos and offers a wide distribution of your advertisements on both YouTube and other sites within the Display Network.
YouTube video advertising campaigns are primarily managed through the AdWords dashboard, where there is a wide variety of available targeting methods, such as interests, demographic groups, affinity audiences, in-market audiences, video remarketing, placements, topics, and keywords. Companies can use targeting to reach specific audiences based on what interests them, who they are, and what content they are viewing. Regarding interests, you can select topics from available categories in order to appeal to potential customers interested in those topics. To target demographic groups, you may choose the age group, sex or gender, and parental status of the audiences whom you want to see your advertisements. Affinity audience targeting is similar to interest-based targeting, as this type reaches people who are already interested in topics related to your business’s products or services. In-market audiences are those who are doing research on a product and trying to decide whether to buy that product or a similar product from your company or one of your competitors. Video remarketing targets viewers according to their previous interactions with your video advertisements or YouTube channel. Placements, topics, and keywords refer respectively to the locations of advertisements on a webpage, content generally related to the terms that a potential customer enters into Google Search, and any important words that pertain to your company’s products or services.
All ads go through an approval process to make sure that they are safe and appropriate for users. Google reviews active and paused ads, keywords, and websites according to its YouTube video advertising policies. Some ads will not run during this review process, which typically lasts one day or less. If any issues are found, Google will explain the policy and how to get your ad running again. If your ad is not showing for certain users, or even at all, it could be because of your ad’s approval status. If Google’s review finds anything that violates its policies, it will contact you with information about these policies and show an alert in your account. Google will give your ad an approval status both before and after its review. If you have questions about YouTube video advertising for lawyers, please contact us. Check Out Our Attorney Guide