Law Firm SEO for New York Attorneys

Effective Search Engine Optimization for Lawyers

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You may be frustrated with your firm’s lack of search engine optimization (SEO) success.  You may wonder why some law firms are able to consistently achieve top SEO rankings while you are only able to achieve limited success. Prior to talking with us, many of our attorneys struggled for years with other law firm SEO providers.

Legal Search Engine Optimization (SEO)

The goal of search engine optimization (SEO) is to get top organic listings on search engines (Google, Yahoo!, Bing) when someone types in keywords that are important to your law practice. An example might be Buffalo construction injury lawyer, New York divorce guide, or Jersey City divorce lawyer.

The top SEO position gets about 42% of the traffic. The second organic position gets about 24%, and the percentages really start to drop off as you go down the page. Therefore, the goal has to be to get the top spots. There is very limited business value to being on the bottom of page 1.

To get top SEO rankings consistently, you need a lot of high-quality, educational web content.  We make this easy for you.

Google actually assigns a quality score to your website. When your website’s quality score exceeds your competition, you out-rank them online and increase your firms visabiility, thereby attracting more cases.

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Google looks at the following metrics to determine your website’s quality:

1. How long do visitors stay on your site?

2. How many pages do visitors view per visit?

3. Do visitors come back to view different pieces of information?

4. Do visitors interact with your content?

Your law firm website must be built with these things in mind. This might sound difficult, but all you really need is the right law firm marketing partner.  Let’s talk…

Pricing:  A strong turn-key SEO program typically costs $24,000-$36,000 per year.

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Search Engine OptimizationToday, people no longer search in the phone book; they go to the internet.  Search engine optimization or SEO is the process of getting “free,” “organic” links or traffic to your website from major search engines like Google, Yahoo!, and Bing. The most important part of your digital marketing program is where your website ranks on Google.  You need strong SEO to rank high on Google.  Our Search Engine Optimization (SEO) Service is proven. It works every time.It will drive more traffic, and most importantly more customers right to you.  Plus, some of our law firm SEO programs include a free content-rich website. If you’re interested in learning how to dominate your market, contact us today to schedule a free creative law firm SEO session. We would love to help you grow your business.

Why Hire An Experienced SEO Firm?

SEO relies on an ever-evolving algorithm.

Google has publicly stated that they update their search algorithm approximately 500-600 times per year. Keeping up with these ongoing changes can be time-consuming and frustrating, especially when added to your other professional responsibilities. As a Google Certified Partner, we have chosen to align ourselves closely with Google. Because of this alignment, we know exactly what Google is looking for from their websites, and can adapt quickly to any new algorithmic changes.

Your SEO success is directly tied to your content.

Having duplicate, copied, or thin content is a death sentence for your website.

Google knows people are searching for information and answers. That is why Google’s organic (SEO) listings are dominated by websites that provide a lot of unique, relevant, educational content.

Your primary SEO strategy should be to create a lot of comprehensive, educational content that is well written and beneficial to your web visitors. This can be time-consuming and frustrating, especially given your other work-related tasks.

With our SEO programs, we create all of the content for our clients. Our websites typically have hundreds of pages of well-written content, educational videos, comprehensive eBooks and blog posts, all produced on behalf of our clients.

All of the content created for our SEO programs is syndicated socially to all of the major social media outlets.

We have years of experience helping professionals identify the right content for their practices. We have developed a process that makes it extremely easy to extract information and then create high-quality content for our clients. Then our SEO certified professionals add the SEO HTML to the content to make it easy for Google and other search engines to properly link to your website.

Your onsite SEO HTML matters.

In order for your SEO program to have any real success, the technical SEO needs to be done correctly. These components include page URLs, page titles, meta titles and description tags, header tags, alt text tags, keyword density, interlinking, and schema markup.

The technical onsite SEO relates to the aspect of SEO that is performed apart from the content. This provides a solid base and gives your content the best possible chance to receive top search engine rankings.

There are many other factors that impact the success of an SEO program. If you have a question about law firm SEO, please contact us. We would love to help answer your questions and help create a strong SEO strategy for your practice.