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You may be worried about how you are being perceived online. A proactive online review generation program can be extremely influential in ensuring you and your law firm are perceived positively online.
Plus, Google’s search engine algorithm prioritizes legal websites with positive reviews across a variety of platforms, placing law firm websites with more reviews higher in the search results.
Law firm review management is extremely influential in how people perceive your law firm. Our seamless law firm review generation process helps your firm increase revenue and improve search engine rankings. To find out how Accelerate Now can help enhance your firms online visibility and reputation, contact us today.
Pricing: Our SEO clients receive our law firm review management services at no additional cost. If you would like help with law firm review management, our standalone services start at only $99 per month.GET OUR FREE ATTORNEY DIGITAL MARKETING GUIDE
Web reviews are an often underestimated and undervalued element of the marketing process. There is a common misconception that reviews are analogous to comments on social media posts of YouTube videos, but in fact, obtaining reviews from customers and featuring these reviews on your business’s website can be a boon to your law firms’ ability to expand its client base. The more reviews that a website has, the more exposure it will have; Google’s search engine uses algorithms that prioritize websites with positive reviews across a variety of platforms, putting these websites higher among search results due to the sites’ greater reputations. People browsing the Web for local services will then be likelier to click on the link to your business’s website, generating further interest in your products and services and creating more revenue. From a handful of online reviews—most of them positive, of course—your business can vastly grow in prominence among Google search users, and this additional exposure will drive more customers to utilize your business’s services.
Your law practice can garner new online reviews through our cyclical law firm review management process. When customers learn of your services through a Google search, many of them will visit your place of business and transact. You can ask these customers to leave reviews about your business on your law firms’ website, and you may make these requests in person, on receipts, through a mobile app, via text messages, or by e-mail. Once you have received these reviews, you can publish them on your website. Google and other search engines will pick up on these reviews and may display them among search results, thereby driving even more customers to your law firm, and so on.
Though it is important for customers to provide reviews for publication on your law firms’ website, there are benefits to gathering reviews from third-party websites such as Google itself, Facebook, Yelp, Foursquare, Yahoo!, and many others. To gain the trust of potential customers and clients, there are two rules to respect: you must have reviews present on multiple sources, and the average ratings must be consistent. It would look suspicious to a potential customer if only your law firms’ website featured reviews, or if the average rating on your website were 4.8 out of five stars but hovering around 2.5 stars everywhere else. About 30% of people who search for businesses online assume that a business’s reviews are fake if there are none that are negative, and a whopping 95% believe that total absence of negative reviews means that there is censorship in play, so an uneven distribution of ratings can make or break a law firms’ online reputation. To make sure that these reviews are balanced, Accelerate Now uses a proprietary review generation algorithm to distribute the reviews to the websites where recent reviews are needed. Because four in nine customers place their trust in online reviews written within the past 30 days, the timeliness of reviews is especially critical.
When a customer receives a request for a review via text or e-mail, the customer will click on a link that will redirect to a review page. Once the review is submitted, the review will automatically be posted to whichever third-party website has the greatest need for a recent review. The website with the “greatest need” is usually the one that has not received a review as recently as other sites have. Alternatively, if you see that a third-party website has begun to feature a recent negative review of your business, you can contact Accelerate Now and request that the next several positive reviews from customers be posted on that website. This does not eliminate the negative review or its effect on your law firms’ star rating, but it does make the review less immediately visible. Because about 40% of potential customers will decide whether to do business with your law firm after reading a mere three reviews, a negative review among the top three for your law firm is clearly disadvantageous.
Reviews on your own site, known as first-party reviews, can be published immediately or delayed pending further review. Of course, the inclusion of recent reviews on your law firms’ website is important, but there is a benefit to quarantining negative reviews: you will have the opportunity to respond to the reviewers before the review goes live. No one likes to receive a negative review, but providing a thoughtful response to each of these reviews will both soften the negative perspective of the reviewers and build trust among future clients. In addition, in six months or fewer after beginning to respond to reviews, two-thirds of businesses achieve a half-star increase in ratings. A little bit of communication can clearly go a long way.
When enough reviews are published on your own website, your star rating can appear among Google search results.
Online reviews, whether they be first-party or third-party, are important most of all because they function as an inexpensive alternative to paid advertisements. Word of mouth is powerful, and because nine in ten consumers pay particular attention to online reviews when they make decisions about buying products or paying for services, enough good word about your business can allow your website to rocket to the top of Google search results, appearing almost neck-in-neck with advertisements. With a balanced distribution of reviews, both positive and negative, from real customers across a range of platforms, your business will begin to attract a wider audience and gain a firm foothold in your local marketplace. Contact us today to learn more about our law firm review management services. Check Out Our Attorney Marketing Guide