Expert Wisconsin Law Firm Content Marketing Services

Expert Wisconsin Law Firm Content Marketing Services

Book Free Discovery Call

Expert Wisconsin Law Firm Content Marketing Services

Book Free Discovery Call

Law Firm Lead Tracking Stats

  • Over a quarter of law firms report having blogs.
  • Almost 90% of law firms report having a website.
  • Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
  • Almost 90% of law firms consider content marketing ‘very important’
  • eBooks are the most popular lead magnets, being used by over 28% of marketers
  • Video marketing can create over 200% improvements in click-through rates.

Law Firm Content Stats

  • Over a quarter of law firms report having blogs.
  • Almost 90% of law firms report having a website.
  • Content marketing costs 60% less than traditional marketing, while generating three times as many leads.
  • Almost 90% of law firms consider content marketing ‘very important’
  • eBooks are the most popular lead magnets, being used by over 28% of marketers
  • Video marketing can create over 200% improvements in click-through rates.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Expert Wisconsin Law Firm Content Marketing Services

In Wisconsin State the competition is extremely high for lawyers. There are currently 15,488 lawyers competing for new clients. Our expert law firm content marketing services will make sure you do not get lost in the crowd so you can attract more new client interest.

If you’ve found your way to this page – it’s likely that you are facing a challenging and uncertain future because your Wisconsin law firm’s digital marketing isn’t performing well. We understand the feelings of worry and anxiety that come with such a situation. We are here to offer guidance and support. At Accelerate Now – we take pride in helping lawyers like you turn things around online quickly so you can start securing all those cases you are losing today.

Law firms in Wisconsin are finding that the key to securing a prominent place on Google’s coveted page one lies in content marketing. In this digital age, where a vast majority of potential clients turn to search engines for legal assistance, crafting content that resonates with both users and search algorithms has become a necessity.

The Significance of Keywords in Legal Content

Your website’s copy should be strategically woven with keywords that mirror the phrases a prospective client might type into a search bar. This sends a clear signal to search engines that your firm is a relevant and authoritative source in the legal domain, helping you stand out amongst fellow law firms in Wisconsin.

Depth Matters: Crafting In-Depth Content

Beyond the art of keyword integration, the depth of your content is a critical factor that can set you apart from the digital crowd. Google’s algorithm is designed to reward comprehensive, in-depth content that offers real value to users. For law firms aiming to dominate their specific legal practice areas, this means going beyond the surface.

This depth not only engages your audience, but also positions your website as an authoritative resource in the eyes of search engines.

Signaling Authority to Google’s Algorithm

That’s important, because Google’s algorithm is not just a mathematical equation — it’s a sophisticated judge of online authority. When your content consistently provides in-depth, informative material about specific legal practice areas, it signals to Google that your law firm is an authority in the field. This, in turn, boosts your website’s credibility, elevating its chances of securing a coveted spot on page one.

Visibility for law firms in Wisconsin begins with a strategic embrace of content marketing. Accelerate Now Law Firm Marketing is ready to be your partner in content creation, unlocking the full potential of content marketing for your Wisconsin-based legal practice.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Pitfalls in Law Firm Content Creation: A Guide to Avoiding Digital Missteps

Law firms across Wisconsin often find themselves navigating treacherous waters when attempting to craft compelling content for their websites. In the pursuit of online visibility, several pitfalls emerge that can hinder success. Understanding and sidestepping these common mistakes is crucial for any legal practice looking to make a mark in the digital realm.

Insufficient Connection with the Reader

In an attempt to keep things brief, law firms may not present enough information to form a connection with their potential clients. People are not just looking for definitions; they are looking for advocates who will understand — and fight for — them.

Missing the Mark on Relevant Keywords

Failing to incorporate the right keywords, especially those specific to the Wisconsin legal landscape, can result in the website getting lost. Strategic keyword integration ensures that your content aligns with the phrases potential clients use when seeking legal services in Wisconsin.

Drowning in Legal Jargon

While legal expertise is the cornerstone of any law firm, drowning your website in excessive legal jargon can be a detriment to effective communication. Potential clients, often seeking clarity and guidance, may be deterred by content that feels inaccessible. Striking a balance between professional terminology and everyday language is key to making your content both authoritative and relatable.

Lack of Alignment with Google’s Content Preferences

Google’s algorithm favors comprehensive, informative material that addresses user intent. Crafting content that aligns with this preference involves providing valuable insights, answering common legal questions, and offering a depth of information that signals authority to the search engine. Fail to do so, and Google won’t place a priority on your page.

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Expert Wisconsin Law Firm Content Marketing Services client story

This client story is for educational purposes only.

In a small town in Wisconsin, a dedicated family law firm found themselves facing an unexpected challenge. Despite their unwavering commitment to clients, their online presence was nearly invisible. With each passing day, the worry deepened — how could they help those in need if no one could find them?

The challenge was clear: they needed to be not just seen, but seen by the right people. The firm turned to Accelerate Now Law Firm Marketing to do just that.

Accelerate Now’s experts worked hand-in-hand with the family law firm. It was more than a mission to climb search engine rankings — it was about stimulating growth and fostering a connection with the community.

With precision and care, Accelerate Now delved into the heart of the family law firm’s story. They uncovered the essence of what made this practice exceptional — a commitment to families, an unwavering pursuit of justice, and a genuine understanding of the emotional nuances that come with family legal matters.

Together, they rewrote the online narrative. The content was more than words on a webpage; it was a lifeline for families seeking guidance.

Accelerate Now enhanced the usability of every piece of online content. The website became a welcoming space, inviting visitors to explore, learn, and, most importantly, feel understood. Google took notice. The search engine behemoth recognized not just the keywords but the genuine usability of the content — an authoritative online experience tailored for the user.

As the new content kept coming, the family law firm found themselves on page one of Google results. No longer lost in the digital abyss, they were now at the forefront, ready to extend their hand to those in need.

Content Marketing FAQs for Wisconsin Law Firms

Here, we provide answers to frequently asked questions about the potential of content marketing for law firms in the Badger State.

Content marketing is the linchpin of your online strategy, offering a powerful avenue to showcase your legal expertise, connect with potential clients, and climb the ranks on search engine results. In Wisconsin’s competitive legal landscape, a robust content marketing strategy ensures your firm stands out, attracting clients actively seeking legal services in the state.

Understanding your target audience is paramount. Craft content that addresses their concerns, uses language they understand, and provides valuable insights into Wisconsin-specific legal matters. Tailoring your content to the needs of your local community fosters a deeper connection and increases the likelihood of conversion — as well as page one search results.

Incorporating relevant and location-specific keywords ensures your content aligns with the phrases Wisconsinites use when searching for legal services. Done strategically, this enhances your visibility on search engine results, driving organic traffic to your website.

The key lies in communication. While legal jargon is inevitable, it’s crucial to explain complex concepts in a way that’s accessible to a broader audience. Your content should educate, inform, and empower without alienating those unfamiliar with legal intricacies.

Google values content that aligns with user intent. This means providing comprehensive, informative material that addresses common legal questions, offers in-depth insights into specific practice areas, and positions your firm as an authoritative source. Striving to meet these criteria enhances your chances of securing a prominent place on search engine results.

We specialize in tailoring content marketing strategies to the unique needs of law firms in Wisconsin. From keyword research and content creation to optimizing your website for search engines, our expert team is dedicated to elevating your online presence, driving organic traffic, and helping you achieve digital success in the competitive legal landscape of Wisconsin.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Wisconsin Law Firm Content Marketing Services

Schedule Your Free Discovery Call

At Accelerate Now Law Firm Marketing, our commitment goes beyond crafting compelling content and using keywords — we are dedicated to telling your unique story, elevating your online presence, and ensuring that your firm stands out in the digital crowd so you can better help your community.

To get started, we invite you to schedule a free discovery call with our senior consultant. As an expert in Wisconsin law firm content marketing service, our consultant brings a wealth of experience and insight to the table. This call is not just an opportunity to discuss strategies; it’s a chance for us to understand your goals, challenges, and aspirations.

Why a Discovery Call Matters

In the world of digital marketing, one size does not fit all. Your law firm is unique, with its own story, strengths, and aspirations. Our discovery call is a pivotal step in tailoring a content marketing strategy that aligns seamlessly with your objectives.

Contact our office and schedule your free discovery call. Whether you are looking to enhance your online visibility, connect with your community, or establish authority in your legal domain, our team is here to guide you.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian