Expert Utah Lawyer Google Ads Services

Expert Utah Lawyer Google Ads Services

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Expert Utah Lawyer Google Ads Services

Book Free Discovery Call

Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.

Law Firm Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Expert Utah Lawyer Google Ads Services

In Utah State the competition is extremely high for lawyers. There are currently 8,581 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the ever-evolving digital landscape, traditional search engine optimization (SEO) strategies are no longer sufficient for law firms in Utah aiming to stay ahead of the competition. Google Ads is a powerful tool that has proven to be a game-changer for attorneys seeking quicker results — and Accelerate Now Law Firm Marketing’s customized campaigns can help ensure you get the most out of it. But what is Google Ads, and why is it important for your firm?

What is Google Ads?

Google Ads, previously known as Google AdWords, is an online advertising platform developed by Google. It allows businesses, including law firms, to bid on specific keywords to have their clickable ads appear in Google’s search results. It operates on a pay-per-click (PPC) model, meaning you only pay when a user clicks on your ad.

Why Expert Utah Lawyer Google Ads Services?

Instant Visibility and Targeted Reach

One of the key advantages of Utah Lawyer Google Ads is the immediacy it offers. While SEO efforts can take months to show results, Google Ads puts your law firm at the forefront of relevant searches almost instantly. When potential clients in Utah search for legal services, your ad can be among the first they see, increasing the likelihood of attracting their attention and, ultimately, their business.

Tailored to Utah’s Legal Landscape

Utah’s legal landscape is unique, and generic marketing approaches often fall short. Google Ads allows your law firm to target specific keywords and demographics relevant to Utah, ensuring that your ads reach the right audience. Whether it’s personal injury, family law, or criminal defense, Google Ads enables precision in targeting potential clients seeking legal assistance in the Beehive State.

Measurable Results for Informed Decision-Making

In digital advertising, data-driven decisions are crucial. Google Ads provides comprehensive analytics, allowing Utah law firms to track the performance of their campaigns in real-time. From the number of clicks to conversion rates, you gain insights that help refine your strategy and optimize your budget, ensuring every dollar spent contributes to the growth of your clientele.

At Accelerate Now, we specialize in navigating the intricacies of Google Ads for lawyers in Utah. Our team of digital marketing experts understands the unique challenges you face and is dedicated to crafting tailored strategies that deliver tangible results.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes Utah Law Firms Make in DIY Google Ads Campaigns

In the dynamic realm of digital marketing, navigating the nuances of Google Ads can be a daunting task, especially for law firms in Utah looking to manage their campaigns independently. While the intention is commendable, several pitfalls often arise. At Accelerate Now Law Firm Marketing, we’ve observed some common missteps that could hinder your success.

Neglecting Negative Keywords

One prevalent mistake is overlooking the power of negative keywords. Without proper consideration, your ads may show up for irrelevant searches, wasting precious resources. Crafting a comprehensive list of negative keywords is crucial to refine your targeting and ensure your ads reach the most qualified audience in Utah.

Using Broad Match Keywords

Opting for broad match keywords might seem like a safe bet for a bigger audience, but it often results in attracting unqualified clicks. Narrowing down your focus to more specific keywords relevant to your Utah law firm’s specialties ensures your ad budget is invested where it matters most.

Too Many Keywords

Quality over quantity holds true in Google Ads. Overloading your campaign with too many keywords can dilute your message and make it challenging to manage effectively. Strategic selection of targeted keywords aligned with Utah’s legal landscape ensures a focused and impactful campaign.

Poor Keyword Research

Insufficient keyword research is a common stumbling block. Understanding what potential clients in Utah are searching for is paramount. A thorough examination of relevant keywords ensures your ads align with the specific legal services your firm offers, maximizing their impact.

Wrong Bidding Strategy

Choosing the right bidding strategy is an art. Setting bids too low may hinder visibility, while bidding too high can lead to unnecessary expenses. Striking the right balance, based on your law firm’s goals and budget, is key to a successful Google Ads campaign in Utah.

Inaccurate Conversion Tracking

Effective campaign optimization relies on accurate conversion tracking. Failing to set up and monitor conversions correctly can leave you in the dark about what’s working and what needs adjustment. Precise tracking ensures informed decisions for a more effective campaign.

Ignoring Close Variants of Exact Match Keywords

Google’s close variant matching helps capture relevant searches, but ignoring it can lead to missed opportunities. Acknowledging and optimizing for these close variants ensures your Utah law firm’s ads are visible to a broader yet still relevant audience.

Keeping the Default Geo-targeting Settings

Utah law firms must target their audience effectively. Leaving geo-targeting settings on default might result in your ads being shown outside your intended areas. Customizing your target locations ensures your ads reach the right audience in Utah.

Irrelevant Landing Pages

Driving traffic to your website is only half the battle — the landing page must resonate with visitors. Neglecting to create specific, compelling landing pages that match your ad content can lead to high bounce rates and missed opportunities.

Spreading Your Budget Too Thin

Dividing your budget across numerous campaigns or ad groups might seem like diversification, but it often results in diluted impact. Concentrating your resources strategically on high-performing areas ensures a more impactful and cost-effective Google Ads campaign for your Utah law firm.

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Expert Utah Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

A dedicated attorney at a personal injury law firm in Utah found herself in a difficult spot. Her passion for justice and helping those in need was undeniable, but she struggled to attract clients in the competitive digital landscape. The law firm had been running paid ads for years, but the results were far from stellar.

Frustrated and determined to make a change, the attorney sought the guidance of Accelerate Now Law Firm Marketing. The team at Accelerate Now took the time to understand the unique needs of her personal injury law firm, delving into the specifics of Utah’s legal landscape and recognizing the intricacies that set her practice apart.

The first step was a meticulous audit of the existing Google Ads strategy. The experts at Accelerate Now identified areas for improvement, from keyword selection to bidding strategies. It became evident that the previous approach was not optimized for Utah’s distinct online market.

With a tailored strategy in hand, Accelerate Now revamped the entire Google Ads campaign. They refined the keywords to precisely match the queries of potential clients in Utah. The bidding strategy was adjusted for maximum impact without unnecessary expenses. Negative keywords were strategically employed to filter out irrelevant clicks.

As the days passed, the transformation was remarkable. The personal injury law firm started to emerge prominently in Google searches across Utah. The ads were reaching the right audience at the right time, resulting in more clicks and, most importantly, more clients.

Accelerate Now managed to bring in more clients online for less money than the law firm had ever spent on paid ads. The budget was optimized, ensuring every dollar contributed to the growth of the practice.

Accelerate Now not only brought in more clients ,but also ignited a renewed sense of purpose in the practice.

Expert Utah Lawyer Google Ads Services: Frequently Asked Questions

Navigating the world of Google Ads for law firms in Utah can be intricate, and we understand that attorneys often have questions. At Accelerate Now Law Firm Marketing, we’ve compiled a list of frequently asked questions to provide clarity and insight into harnessing the power of Google Ads for your legal practice.

Google Ads is an online advertising platform developed by Google, allowing law firms to showcase their services through targeted ads that appear in Google’s search results. This platform offers immediate visibility, enabling your Utah law firm to reach potential clients actively searching for legal services.

While SEO lays the groundwork for long-term online success, Google Ads provides a quicker route to visibility. The synergy between the two enhances your online presence, ensuring your Utah law firm is both readily found in organic searches and prominently featured in paid advertising.

Google Ads allows for precise targeting, ensuring your ads reach an audience specifically seeking legal services in Utah. With a pay-per-click (PPC) model, you only pay when someone clicks on your ad, maximizing your budget for tangible results.

Keyword selection is critical. We conduct comprehensive keyword research tailored to Utah’s legal landscape, identifying terms relevant to your practice areas. This ensures your ads appear for searches most likely to convert into clients for your Utah law firm.

Absolutely. Google Ads allows precise geo-targeting, ensuring your ads reach potential clients in specific cities or regions in Utah. This customization ensures your campaign focuses on areas relevant to your law firm.

Common pitfalls include neglecting negative keywords, using broad match keywords, overloading with too many keywords, poor keyword research, incorrect bidding strategies, inaccurate conversion tracking, ignoring close variants, default geo-targeting settings, irrelevant landing pages, and spreading your budget too thin. Professional guidance can help navigate these challenges.

Google Ads provides comprehensive analytics, offering insights into clicks, conversions, and more. Our team at Accelerate Now ensures accurate conversion tracking, enabling informed decisions based on real-time data for ongoing optimization.

Yes, Google Ads is versatile and can be tailored to various legal practice areas in Utah. Whether it’s personal injury, family law, criminal defense, or any other specialization, we customize campaigns to align with the unique needs of your law firm.

Our expert team specializes in Google Ads for Utah law firms. From crafting targeted campaigns to avoiding common pitfalls, we provide comprehensive support to maximize your online presence and attract more clients to your law firm.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

At Accelerate Now Law Firm Marketing, we understand the unique challenges Utah law firms face being found in a crowded and competitive field. We’ve also witnessed the transformative power of effective Google Ads campaigns, propelling practices to new heights of success.

Schedule Your Free Discovery Call with Our Senior Consultant

Take the first step towards a prominent presence by scheduling a free discovery call with our senior consultant, an expert in Utah Lawyer Google Ads. This personalized consultation is your opportunity to gain insights into the strategies that can elevate your law firm’s online presence and generate real results.

Why Choose Accelerate Now?

Our commitment extends beyond just marketing – we aim to be your strategic ally in the competitive digital landscape. With a focus on Utah’s legal market, we craft targeted campaigns that resonate with your audience, ensuring your law firm stands out where it matters most.

How to Reach Us

Ready to transform your law firm’s digital future? Contact our office today to schedule your free discovery call with our senior consultant. We’re here to answer your questions, address your concerns, and outline a tailored strategy that aligns with your law firm’s goals.

Your potential clients are search — let’s ensure they find you.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian