Expert Illinois Lawyer Google Ads Services

Expert Illinois Lawyer Google Ads Services

There are 62,720 Illinois Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

 

Book Free Discovery Call

Expert Illinois Lawyer Google Ads Services

There are 62,720 Illinois Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.

Law Firm Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...

View Case Study

Personal Injury Lawyer Wins Big With Stronger Web Presence

A few years ago, a New York lawyer was really frustrated with his website and online presence.  His first concern was that his website didn't... 

View Case Study

Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet

Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...

View Case Study

Expert Illinois Lawyer Google Ads Services

In Illinois the competition is extremely high for lawyers. There are currently 62,720 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the crowded world of online marketing, Google Ads can be a powerful tool for law firms in Illinois. Unlike traditional search engine optimization (SEO), which focuses on optimizing your website to rank higher organically, Google Ads offers a more immediate and targeted approach. It’s not just about being seen — it’s about being seen by the right people at the right time.

At Accelerate Now Law Firm Marketing, we’re here to ensure you get the most out of your Google Ads campaign.

The Essence of Google Ads

Google Ads, previously known as Google AdWords, is an online advertising platform developed by the tech giant to help businesses reach their target audience through paid advertisements. Advertisers bid on certain keywords, and when users search for those terms, the ads appear prominently on the search results page.

Why Google Ads for Lawyers Illinois

Instant Visibility

Google Ads provides an instant boost to your law firm’s online visibility. In a competitive legal landscape, where every case matters, being at the top of search results can be the difference between gaining a new client and losing them to a competitor.

Targeted Reach

One of the key advantages of Google Ads for lawyers in Illinois is its ability to target specific demographics, locations, and user behaviors. For Illinois law firms, this means reaching potential clients in the local area who are actively searching for legal services.

Measurable Results

Unlike traditional advertising methods, Google Ads provides detailed insights into campaign performance. From the number of clicks to conversion rates, you can measure the effectiveness of your ads in real-time and make data-driven decisions to optimize your campaigns.

Cost-Effective Marketing

With Google Ads, you only pay for actual clicks, making it a cost-effective solution. This ensures that your marketing budget is utilized efficiently — focusing on potential clients genuinely interested in your legal services.

Navigating the Google Ads Landscape

While Google Ads offers immense potential, navigating the platform can be complex. That’s where Accelerate Now steps in. Our expertise in law firm marketing, coupled with a deep understanding of the Illinois legal landscape, enables us to craft targeted and effective Google Ads campaigns.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes Made Managing Google Ads for Lawyers in Illinois

In the dynamic world of online marketing, navigating Google Ads requires finesse and expertise. Many Illinois law firms, in an earnest attempt to manage their digital presence, inadvertently fall into some common pitfalls. At Accelerate Now, we’ve witnessed these missteps and understand the importance of steering clear to maximize the potential of your advertising efforts.

Neglecting Negative Keywords

One of the most common mistakes is overlooking negative keywords. Failing to exclude irrelevant terms can result in your ads being displayed to users outside your target audience — leading to wasted resources and diminished campaign effectiveness.

Using Broad Match Keywords

Opting for overly broad keywords may seem like a shortcut to visibility, but it often leads to attracting clicks from users with no genuine interest in your legal services. This not only drains your budget, but also dilutes the quality of leads.

Too Many Keywords

Quantity doesn’t always translate to quality. A common error is inundating campaigns with excessive keywords. This can make it challenging to monitor and optimize effectively, leading to suboptimal performance.

Poor Keyword Research

Inadequate keyword research is a fundamental error. Without a thorough understanding of the phrases potential clients use to find legal services in Illinois, your ads may not reach the right audience — kneecapping your Google Ads campaign before it even begins.

Wrong Bidding Strategy

An ill-conceived bidding strategy can impact the visibility of your ads. Setting bids too low may result in lackluster exposure, while bids set too high can exhaust your budget rapidly without ensuring a proportional return on investment.

Inaccurate Conversion Tracking

Precise conversion tracking is the backbone of successful campaigns. Failing to set up accurate tracking hampers your ability to measure performance and make data-driven decisions for continuous improvement.

Ignoring Close Variants of Exact Match Keywords

Overlooking close variants of exact match keywords can limit the reach of your campaigns. Including these variants ensures that your ads are displayed to users with similar search intents — expanding your potential audience.

Default Geo-Targeting Settings

Leaving geo-targeting settings at their default can be a missed opportunity. Tailoring your ads to specific locations in Illinois ensures you’re reaching the right audience and maximizing the impact of your marketing efforts.

Irrelevant Landing Pages

Sending potential clients to irrelevant landing pages is a cardinal sin in digital advertising. Ensuring that your landing pages align seamlessly with the ad content enhances user experience and boosts the likelihood of conversions.

Spreading Your Budget Too Thin

Dividing your budget across numerous campaigns without a strategic focus can diminish the impact of each. Concentrating resources on well-optimized, targeted campaigns is key to achieving a higher return on investment.

Recent Blog Posts

Maximizing ROI: Tips for Optimizing Your Law Firm’s Google Display Ad Campaigns

Running a successful law firm means finding ways to reach new clients. In today’s digital [...]

Common Google Ads Mistakes Law Firms Should Avoid

Google Ads can be a powerful tool for law firms looking to grow their business, [...]

Creating a Content Calendar for Your Law Firm Blog

Managing a law firm’s blog can sometimes feel like an overwhelming task, especially when there [...]

How to Optimize Images on Your Law Firm’s Website for Better SEO

In today’s digital landscape, making sure your law firm’s website stands out online is more [...]

How to Create Compelling Attorney Introduction Videos

Creating compelling attorney introduction videos is one of the most effective ways to connect with [...]

The Benefits of Using SEO Tools for Your Law Firm

In today’s digital age, having an online presence is no longer an option for businesses, [...]

How to Use Lead Tracking Data to Improve Your Law Firm’s Marketing Strategy

Lead tracking data plays a crucial role in improving a law firm’s marketing strategy. For [...]

How to Use A/B Testing to Improve Your Law Firm’s Website Conversions

In the competitive world of digital marketing, a law firm’s online presence is a critical [...]

Expert Illinois Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

For years, a dedicated attorney managing a family law firm in the heart of Illinois had poured her heart and soul into representing families, but there was a challenge she couldn’t ignore — reaching those who needed her expertise the most in the digital age.

Frustrated with the diminishing returns from their previous paid ads company, she knew there had to be a better way to connect with families seeking legal support. The uncertainty surrounding online marketing had led her to a crossroads, and she needed a reliable partner to optimize her Google Ads campaign — Accelerate Now Law Firm Marketing.

Accelerate Now’s first step was a comprehensive audit of the existing Google Ads strategy. What became apparent was a misalignment between the chosen keywords and the actual intent of potential clients. Accelerate Now meticulously crafted a tailored keyword strategy, ensuring each click resonated with the families the attorney aimed to assist.

As the campaign unfolded, not only did the attorney’s family law firm achieve more significant online visibility, but more clients started reaching out and the quality of leads improved, all within a budget that made sense for her practice.

The success was not just in numbers — it was in the stories of families that found solace and guidance during difficult times. The attorney’s connection with her clients deepened, thanks to the strategic and compassionate approach of Accelerate Now.

Frequently Asked Questions About Google Ads for Lawyers in Illinois

At Accelerate Now Law Firm Marketing, we understand that delving into the realm of Google Ads can raise questions for busy attorneys seeking to enhance their online presence. Below, we’ve compiled a list of frequently asked questions to provide clarity and insights tailored to Illinois law firms.

Google Ads is an online advertising platform that allows businesses, including law firms, to display targeted ads on Google’s search engine results pages. The benefits for Illinois law firms include increased online visibility, targeted audience reach, and the potential for quicker lead generation compared to traditional SEO methods.

Selecting the right keywords is crucial. Conduct thorough keyword research to identify terms your potential clients use when searching for legal services in Illinois. Focus on relevance, specificity, and consider the search intent behind each keyword to maximize the impact of your campaign.

While it’s technically possible, managing Google Ads requires expertise and ongoing optimization. Many law firms in Illinois find success by partnering with experienced digital marketers, like Accelerate Now, to ensure their campaigns are strategic, efficient, and yield the best results.

Negative keywords help filter out irrelevant traffic by excluding certain terms from triggering your ads. For example, if you’re a personal injury law firm, excluding terms like “free” or “pro bono” can prevent clicks from users seeking free legal services, ensuring a more qualified audience.

Geo-targeting allows you to tailor your ads to specific locations. For Illinois law firms, this ensures that your advertisements are shown to users in the geographical areas relevant to your practice, optimizing your campaign for local clientele.

Success metrics include click-through rates, conversion rates, and return on investment. At Accelerate Now, we employ advanced analytics to provide detailed insights into campaign performance, allowing you to make informed decisions for ongoing optimization.

Common pitfalls include neglecting negative keywords, using overly broad match keywords, insufficient keyword research, improper bidding strategies, inaccurate conversion tracking, and neglecting close variants of exact match keywords. Our expertise lies in guiding law firms away from these mistakes for a more successful campaign.

Adherence to ethical standards is crucial. Craft your ad content with transparency and accuracy, avoiding any misleading information. It’s also essential to comply with Google’s advertising policies and legal advertising regulations in Illinois.

Yes, having relevant and compelling landing pages is crucial. A well-designed landing page enhances user experience and increases the likelihood of conversions. Align your landing pages with the content of your ads to create a seamless journey for potential clients.

At Accelerate Now, our team specializes in digital marketing for law firms in Illinois. We provide comprehensive services, including strategic keyword selection, campaign management, analytics, and ongoing optimization. Partnering with us ensures your Google Ads campaign is finely tuned for success.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Illinois Lawyer Google Ads Services

We understand the unique challenges faced by law firms in Illinois. At Accelerate Now Law Firm Marketing, our commitment is not just to offer services but to be your dedicated partner in achieving online success. If you’ve found yourself intrigued by the potential of Google Ads for lawyers in Illinois, now is the perfect moment to take the next step.

Accelerate Now invites you to schedule a free discovery call with our senior consultant, an expert in Google Ads and paid advertising for law firms in Illinois.

What to Expect in Your Discovery Call

During this call, our senior consultant will delve into the specific needs and goals of your law firm. This is not just about understanding your challenges — it’s about envisioning your possibilities. You’ll gain insights into how Google Ads can be strategically tailored to elevate your firm’s visibility, attract quality leads, and ultimately drive success.

Tailored Strategies for Illinois Law Firms

We recognize that every law firm is unique. That’s why our approach is personalized, ensuring that your Google Ads campaign aligns seamlessly with the specific dynamics of the Illinois legal market. Whether you’re a family law practice, a personal injury firm, or handling complex litigation, our expertise extends across diverse legal domains.

Schedule Your Free Discovery Call Today

Ready to unlock the full potential of Google Ads for lawyers in Illinois? It all begins with a conversation. Contact our office to schedule your free discovery call with our senior consultant. Gain insights, ask questions, and envision a future where your law firm thrives online.

At Accelerate Now, we’re not just marketers — we’re partners in your journey to success.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian