Expert Delaware Lawyer Google Ads Services

Expert Delaware Lawyer Google Ads Services

There are 3,058 Delaware Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Expert Delaware Lawyer Google Ads Services

There are 3,058 Delaware Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

We Help Our Clients Get Better Results Online. We Can Help You Too.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Law Firm Marketing Stats

  • Over 33% of potential clients begin their search for a lawyer online.
  • Over 60% of law firms spend the majority of their marketing budget on digital efforts.
  • Prospective clients’ email addresses are not collected over 84% of the time
  • Prospective clients’ calls are not answered just over a third of the time.
  • Over 80% of law firms hire outside companies to manage their marketing.
  • Website optimization is considered by law firms to be their largest marketing challenge over half of the time, with mobile optimization (49%) and social media management (36.5%) also ranking highly.
  • Over 60% of firms plan on increasing their website spending.

Law Firm Marketing Stats

  • Over 33% of potential clients begin their search for a lawyer online.
  • Over 60% of law firms spend the majority of their marketing budget on digital efforts.
  • Prospective clients’ email addresses are not collected over 84% of the time
  • Prospective clients’ calls are not answered just over a third of the time.
  • Over 80% of law firms hire outside companies to manage their marketing.
  • Website optimization is considered by law firms to be their largest marketing challenge over half of the time, with mobile optimization (49%) and social media management (36.5%) also ranking highly.
  • Over 60% of firms plan on increasing their website spending.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...

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Personal Injury Lawyer Wins Big With Stronger Web Presence

A few years ago, a New York lawyer was really frustrated with his website and online presence.  His first concern was that his website didn't... 

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Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet

Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...

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Expert Delaware Lawyer Google Ads Services

In Delaware State the competition is extremely high for lawyers. There are currently 3,058 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the intensely competitive field of digital marketing, Google Ads stands out as a powerful tool that can transform the fortunes of Delaware law firms. Unlike traditional search engine optimization (SEO), Google Ads enables you to boost your online visibility quickly, placing your services directly in front of potential clients at the right moment — but there’s far more to it than that. At Accelerate Now Law Firm Marketing, we specialize in using tools like Google Ads to make sure your firm is found by the people who need you.

Immediate Visibility in a Competitive Landscape

When time is of the essence, waiting for organic SEO efforts to yield results might not be an option. Google Ads allows your Delaware law firm to leapfrog the competition, ensuring that your services are prominently displayed to individuals actively seeking legal assistance on Google. This instant visibility sets the stage for quicker lead generation and case acquisition.

Targeting the Right Audience

One of the key strengths of Google Ads lies in its precision targeting capabilities. As a law firm in Delaware, reaching your local audience is paramount. With Google Ads, you can tailor your campaigns to focus on specific geographic locations, ensuring that your message resonates with potential clients in your immediate vicinity.

Maximizing Budget Efficiency

Efficiency is crucial, especially when it comes to marketing budgets. Google Ads empowers Delaware law firms to allocate resources judiciously. With a pay-per-click model, you only incur costs when users engage with your ads. This cost-effective approach ensures that every dollar spent contributes directly to potential client interactions.

Real-Time Performance Insights

In the fast-paced legal landscape, staying informed is essential. Google Ads provides real-time analytics, offering invaluable insights into the performance of your campaigns. This data-driven approach allows you to adapt and refine your strategies on the fly — ensuring optimal results for your Delaware law firm.

Seizing the Opportunity

In the realm of digital marketing, Google Ads is a game-changer for law firms in Delaware seeking to expedite their online success. At Accelerate Now, we specialize in navigating the intricacies of Google Ads for lawyers in Delaware law, propelling you towards increased visibility, lead generation, and, ultimately, more cases.

Law Firm Marketing Services for Delaware

 

 

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Common Mistakes: Google Ads for Lawyers in Delaware

At Accelerate Now Law Firm Marketing, we’ve witnessed the common mistakes that Delaware law firms often make when attempting to handle their Google Ads independently. Understanding these pitfalls is crucial for optimizing your online presence and maximizing the potential of your digital marketing efforts.

Neglecting Negative Keywords

Many law firms in Delaware underestimate the power of negative keywords. These are the terms you want to exclude from triggering your ads. Neglecting this aspect can lead to wasted budget on irrelevant clicks, hindering the efficiency of your Google Ads campaign.

Using Broad Match Keywords

While broad match keywords may seem inclusive, they often result in your ads appearing for a wide range of queries, sometimes unrelated to your legal services. This can drain your budget without yielding the desired leads. Strategic use of match types is key to honing in on your target audience.

The Quantity vs. Quality Dilemma

More isn’t always better, especially when it comes to keywords. Overloading your campaign with too many keywords can dilute its effectiveness. Proper keyword research is essential to identify the terms most relevant to your Delaware law firm, ensuring a focused and impactful approach.

Poor Keyword Research

Inadequate keyword research can be a critical misstep. Understanding the language your potential clients use when searching for legal services is essential. Without this insight, your ads may miss the mark — failing to resonate with those seeking your expertise.

The Wrong Bidding Strategy

Choosing the right bidding strategy requires careful consideration. Opting for the wrong bidding approach can lead to overspending or missed opportunities. Tailoring your bidding strategy to align with your campaign goals is essential for cost-effective results. 

Inaccurate Conversion Tracking

Conversion tracking is key for getting the most out of your Google Ads campaign. Inaccuracies can skew your understanding of what works and what doesn’t. Ensuring precise tracking is in place is fundamental to making informed decisions and optimizing your campaign for success.

Ignoring Close Variants of Exact Match Keywords

Exact match keywords are the cornerstone of specificity, but neglecting their close variants can limit your reach. Embracing close variants ensures your Delaware law firm doesn’t miss potential clients who may express intent with slight variations in their search queries.

Default Geo-Targeting Settings

Google Ads allows you to define your geographic targeting. Keeping default settings may result in your ads reaching audiences outside your desired area. Tailoring geo-targeting ensures your campaign resonates specifically with individuals in Delaware seeking legal assistance.

Irrelevant Landing Pages

Driving traffic to your website is just the first step. If your landing pages don’t align with the expectations set by your ads, you risk losing potential clients. Crafting landing pages that directly address the user’s intent enhances the likelihood of conversion.

Spreading Your Budget Too Thin

Dividing your budget across numerous campaigns or ad groups without a strategic approach can lead to inefficiencies. Concentrating your resources on high-performing areas of your Google Ads strategy ensures a more impactful and cost-effective campaign.

Expert Delaware Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

A Delaware family law firm found itself at a crossroads. The legal team was dedicated to helping families navigate tough times, but their online presence didn’t reflect their commitment. Frustration mounted as their old paid ads company failed to deliver the expected results.

Their lead attorney recognized the untapped potential of online advertising, but she needed help getting the most bang for her buck. She turned to Accelerate Now Law Firm Marketing to help her manage her campaign.

The team at Accelerate Now took the time to understand the firm’s unique story, values, and goals. They crafted a tailored strategy that would showcase the family law firm’s dedication to helping Delaware families through challenging times.

They began with a comprehensive overhaul of the firm’s Google Ads campaign. Accelerate Now identified the pitfalls of the previous approach — wasted budget, irrelevant clicks, and missed opportunities. They revamped the campaign, ensuring every dollar spent contributed to meaningful interactions with potential clients.

The results were nothing short of remarkable.

The firm witnessed a surge in online visibility. Google Ads, expertly managed by Accelerate Now, placed their services in front of families actively seeking legal assistance. The phone started ringing, and the inbox filled with inquiries. More importantly, the new approach cost less than their previous efforts, proving that efficiency and effectiveness could go hand in hand.

The success wasn’t just about numbers; it was about the human connection. Families in Delaware, facing tough situations, found the practice through the power of Google Ads. The heartfelt testimonials poured in, thanking the firm for being a beacon of support during challenging times.

Accelerate Now Law Firm Marketing had not only transformed their online presence, but had also become a partner in their mission to assist families in need.

Google Ads for Lawyers in Delaware: Frequently Asked Questions

At Accelerate Now Law Firm Marketing, we understand the questions that often arise when considering a Google Ads campaign. Below, we provide answers to frequently asked questions to empower Delaware law firms in harnessing the full potential of Google Ads.

Google Ads offers a direct and immediate way to increase online visibility. It allows your law firm to appear at the top of search results, reaching potential clients actively seeking legal services. This instant visibility can lead to quicker lead generation and case acquisition compared to traditional SEO methods.

Pitfalls to avoid include neglecting negative keywords, using too many broad match keywords, poor keyword research, selecting the wrong bidding strategy, inaccurate conversion tracking, ignoring close variants of exact match keywords, keeping default geo-targeting settings, using irrelevant landing pages, and spreading your budget too thin. Proper management is crucial for optimal results.

Google Ads provides precise targeting options, allowing you to focus on specific geographic locations. By customizing your campaigns to target the Delaware area, you ensure that your ads reach the local audience seeking legal assistance — increasing the odds of turning clicks into clients.

Quality over quantity is key. Overloading your campaign with too many keywords can dilute its effectiveness. Strategic keyword selection based on thorough research is essential to ensure your ads resonate with your target audience in Delaware.

Choosing the right bidding strategy depends on your campaign objectives. Whether it’s maximizing clicks, conversions, or targeting a specific return on ad spend, aligning your bidding strategy with your goals is crucial for a successful Google Ads campaign.

Accurate conversion tracking provides insights into the performance of your campaigns. It helps you understand what works and what doesn’t. Ensuring precise tracking involves setting up conversion actions correctly within your Google Ads account.

Yes, embracing close variants of exact match keywords expands your reach. It ensures your Delaware law firm doesn’t miss potential clients who may express intent with slight variations in their search queries.

Landing pages play a critical role in the conversion journey. They need to align seamlessly with the intent set by your ads. Crafting relevant and compelling landing pages enhances the likelihood of converting clicks into clients.

Concentrate your budget on high-performing areas of your Google Ads strategy. Strategic allocation ensures a more impactful and cost-effective campaign, maximizing your law firm’s online presence.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Delaware Lawyer Google Ads Services

In the ever-evolving landscape of digital marketing, seizing opportunities is paramount for Delaware law firms. Accelerate Now Law Firm Marketing specializes in guiding professionals through the intricacies of Google Ads, with a proven track record of success — we’re here to accelerate your firm’s growth.

Why Choose Accelerate Now?

At Accelerate Now, our tailored strategies are crafted with a deep understanding of the Delaware legal landscape, ensuring that your firm stands out in a crowded digital arena.

Ready to Transform Your Online Presence?

Contact our office to schedule a free discovery call with our senior consultant, an expert in Google Ads and paid advertising for law firms. This one-on-one session offers a unique opportunity to delve into the specifics of your law firm, assess your goals, and outline a customized Google Ads plan to elevate your online visibility.

How to Schedule Your Free Discovery Call

Securing your free discovery call is simple. Just contact our office, and our team will promptly get in touch with you. We understand the demands of your legal practice, and we’re here to make this process seamless and convenient for you.

Let us navigate the intricacies of Google Ads for you, propelling your firm toward increased visibility, client engagement, and ultimately, more cases won — and people helped.

Schedule your free discovery call today, and let’s accelerate your firm’s growth together!

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian