New Jersey Law Firm Converts to Education-Centric Website – Now Gets 10 Cases a Month
New cases each month
Average case value, with some much higher
Generated Traffic In A Very Short Time
Shawn and his team have revamped my website and marketing in a significant way. They are very knowledgeable and insightful in terms of lawyer marketing. Their work has already generated traffic in a very short period of time! I am very pleased with the results as my marketing has gotten off the ground with them.
Attorney At Law
Callagy Law was surprised to see results in just three months, as they began to get what Mark calls, “real quality stuff.” Today, the law firm gets 10 new cases each month. Mark said the value of the cases varies, but probably around $9,000 to $15,000, with some much higher. He also noted that the lifetime value of a client can be considerable, especially with a medical provider.
Mark Winters is Director of Operations at Callagy Law, a nationwide law firm handling medical revenue recovery, business litigation, family law, personal injury and estate law. When not at the law firm, Mark enjoys spending time with his family and going to the beach.
Before partnering with Accelerate Now, Callagy Law faced a number of challenges. They didn’t feel their website developer understood them or met their needs. Their website was not generating any inquiries from potential clients.
Callagy Law had worked with a number of website developers before partnering with Accelerate Now. The biggest frustrations, Mark said, were lack of cohesive strategy and clear communication. He points to not finding a company that could truly grasp and embody their firm’s identity.
“Our old website, it was clunky. It was just not easy to navigate,” Mark said, adding, “We had something there, but it wasn’t properly used or monitored. There wasn’t any advertising or SEO driving people to it. Really, the website was almost a noncontributor to increasing business. Nothing in terms of marketing got off the ground,” said Winters.
These days, people turn to the internet for their research. The majority of potential clients don’t reach out with a call, text, or email until they are 60% through their selection process. This means a law firm’s website needs to be packed with valuable educational content, to make a connection for you.
A firm with a website that lacks useful educational content will fail to attract quality new clients consistently online.
The Accelerate Now team explained to Mark how important it is for websites to give visitors relevant educational information. Part of this involves providing an overview of the legal process, as well as advising clients what to do and what not to do regarding their legal issue.
The team told Mark, “Website visitors become frustrated when a legal website has very little educational content. This is detrimental to lead-generation, because frustrated visitors almost never reach out to ask their questions. They leave in search of a website that will give them the information.
“The good news is, we can turn this problem around and increase the number of visitors who reach out from your website,” the team assured Mark, adding, “We can also significantly improve your Google SEO rankings, so that your site will be found by clients who are a good fit for your services.”
Accelerate Now proposed an education-centric digital marketing plan. The plan included a new website design, fast website hosting, informative practice area web pages, practice area videos, blog articles, and eBooks, 24/7 live chat, email nurturing, advanced search engine optimization (SEO), social media marketing, and paid ads.
Mark said Callagy Law decided to go with Accelerate Now because they really understood what we were looking for and who we are. He also said they were easy to work with and didn’t make Callagy Law feel like just another assignment.
“Accelerate Now wanted to get the job done and make it work and acknowledged what we needed. I think one of the big things is their ability to relate and work with us as opposed to just working for us.” Mark said.
The firm was pleased to find the process of redesigning the website quick and easy.
“Accelerate Now worked on the new website while our current site was up. When the site was ready, the old one went down and the new one came up. It’s not like there was any work that we really had to do.
“The web team took a lot of the information from the previous website and adapted it for the new format. I know we had some input, but I don’t recall that all that much had to be created or changed based on what we had from the prior website. It was just a change in presentation more than content, and I think Accelerate Now just simplified some of it.”
When asked how much time was required by Callagy Law’s attorneys to put the new marketing plan and website in place, Mark replied, “Practically none.”
Callagy Law was surprised to see results in just three months, as they began to get what Mark calls, “real quality stuff.” Today, the law firm gets 10 new cases each month.
Mark said the value of the cases varies, but probably around $9,000 to $15,000, with some much higher. He also noted that the lifetime value of a client can be considerable, especially with a medical provider. It depends upon the type of case and which area of the law is involved.
Mark said what the firm likes most about working with Accelerate Now is the team’s responsiveness.
“Accelerate Now regularly touches base with us. Of the things with any relationship with a vendor or company is whether or not you can communicate honestly and quickly. It’s just an easy working relationship,” Mark said.
Mark recommends Accelerate Now for any type of law firm marketing.
“If a firm doesn’t have this type of digital marketing plan in place, they should, even if it’s at a base level. It’s not worth having a website unless it drives visitors to the website who are likely to become clients.
“There’s no way that an attorney has the time to figure out how to drive the right people to their website who will then reach out. In this day and age, to think you can do it yourself is silly.
“It’s also silly to think you have to pay tens of thousands of dollars per month to a company if that’s not what your resources allow. You have to work with a company that will remain focused on your needs while working within your budget. That’s what Accelerate Now does.” Mark said.
Request additional information or contact an Accelerate Now consultant to learn more about Accelerate Now digital marketing solutions to address your law firm’s unique needs.
Here is Callagy Law’s new and improved website: https://callagylaw.com/
Callagy Law is one of only two law firms in the U.S that has acquired 2 Top 100 National Jury Verdicts between 2014 and 2016, including two eight figure punitive damage awards. For Callagy’s medical provider clients, they have recovered over $300 million. In 2017 alone, Callagy Law recovered over $50 million dollars for their clients.