Legal Brand Video Marketing
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Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.
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The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn and his crew do not attempt to create a one size fits all solution but do use and incorporate innovative and personalized approaches in a very competitive market place. Having paid close attention to a wide variety of marketing companies and efforts in the legal space I haven't seen anyone with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
- Kurt Holzer
I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.
- David Myers
Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.
- Art Pressman
My law firm in South Georgia made the tough decision to transfer our marketing from a local provider to Accelerate Now. Over the last few months we've seen a major increase in consultations, and we love the changes Shawn and his team made to our website. Even from states away, the team is always available for virtual meetings when we have questions. We're very happy with our decision to partner up with Accelerate Now!
- Paige Navarro
Law Firm Video Marketing
Tell Your Story Better. Showcase Your Legal Expertise. Build Your Brand.
Since 2013, we have been building all of our legal web marketing programs based on this same strategy.
The key to success online is to always keep an eye on what Google loves. If you do what Google loves, they will reward you with more top rankings and you will get more cases online.
Law firm video marketing is a core component of our attorney marketing programs.
You may be here because you are looking for ways to help your legal practice perform better online.
If that’s the case then law firm practice area videos are important. Contact us for a free one-on-one consultation to learn why and how we make the video production process easy and affordable.
A practice area video is basically a video answer to a commonly asked legal question. Practice area videos help people understand their legal issue more, help people get to know the attorneys at a firm better and help people find law firms online.
We offer unlimited practice area video production to all our SEO clients at no additional cost, because these videos help us ensure our clients will be successful online. The idea of unlimited law firm video marketing all started back in 2013.
In 2013, we went to our very first client, Andrews, Bernstein, Maranto, & Nicotra, PLLC and said, “Google really wants your website to produce more useful content, so our SEO program is going to offer unlimited practice area video production. Would you like to give this a try with us?”
They were really unhappy with the results they were getting with their previous website and SEO provider, and they wanted to try something new to turn it around, so the partners decided to give it a try for one year.
We built them a new website with over 50 educational videos.
As soon as we launched their new website they started getting cases.
Their website went from delivering zero cases a month to delivering 4 cases a month, then 8 cases a month and so on.
A few months later, they decided to add a paid online advertising (PPC) campaign and increased their new case intake even more. Today, they get 10-12 new cases per month from the internet.
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Video Marketing Helps Attorneys Get Noticed
Personal injury law firms face intense competition in attracting and retaining clients. With so many options for potential clients to choose from, it’s important for law firms to find new and innovative ways to reach their target audience and stand out from the crowd. One of the most effective ways to achieve this is by utilizing online video marketing.
Online video marketing is an effective tool that personal injury law firms can use to attract potential clients, build their brand, and educate people on their services. Here are a few reasons why personal injury law firms should consider utilizing online video marketing:
Improved Engagement
Video content is more engaging than written content. By utilizing online video marketing, personal injury law firms can create visually appealing videos that capture potential clients’ attention and help them stand out from the competition. This not only helps to attract potential clients, but it also creates a positive impression of the law firm.
Enhanced Branding
Online video marketing allows personal injury law firms to showcase their brand in a unique and compelling way. By creating high-quality videos that highlight the law firm’s mission, values, and unique selling points, law firms can establish themselves as a leader in the industry and build brand awareness.
Increased Web Traffic
Online video marketing can also help personal injury law firms increase their web traffic. By creating videos that provide valuable information on the law firm’s services, potential clients are more likely to click through to the law firm’s website to learn more.
Better Client Education
Personal injury law firms can use online video marketing to educate potential clients about the legal process, what to expect when working with an attorney, and what sets their law firm apart from others in the industry. By providing valuable information to potential clients, law firms can establish trust and build long-term relationships with their clients.
Improved SEO
Online video marketing can also help personal injury law firms improve their search engine optimization (SEO). By incorporating videos into the law firm’s website and social media profiles, law firms can improve their search rankings and attract more potential clients.
Online video marketing is a powerful tool that personal injury law firms can use to attract potential clients, build their brand, and increase web traffic. By creating engaging and informative videos, law firms can stand out in a crowded market, establish trust with potential clients, and ultimately grow their business. With the help of an experienced digital marketing agency, personal injury law firms can create and execute effective online video marketing campaigns that will help them achieve their business objectives.
How Can Accelerate Now Help with Video Marketing for Attorneys
Navigating the fiercely competitive landscape of the personal injury law industry necessitates innovative approaches to capture potential clients. One such revolutionary method is online video marketing, a domain where Accelerate Now Law Firm Marketing, a dynamic digital marketing agency, can serve as your ally, amplifying your leads and visibility.
At Accelerate Now, we offer a suite of online video marketing services tailored to personal injury law firms. Firstly, we assist in creating bespoke video content that encapsulates your firm’s services, core values, and unique propositions. These high-caliber videos enable your firm to carve a strong presence in the industry, drawing more prospective clients.
We extend our support in strategizing the distribution of your video content, thereby maximizing its reach. Promotion on social media platforms and other pertinent websites enables your firm to engage with potential clients who are most likely to require your services.
We boost your firm’s search engine optimization (SEO) by integrating video content on your website. This strategic inclusion enhances your website’s search ranking, pulling in more potential clients.
Online video marketing provides an engaging platform to enlighten potential clients about the legal process and the expectations when collaborating with an attorney. Providing such crucial information fosters trust, paving the way for enduring client relationships.
We offer detailed performance metrics to monitor the effectiveness of your online video marketing strategies. Armed with these insights, your firm can make data-driven decisions to optimize your campaigns and achieve optimal results.
Online video marketing is a powerful tool personal injury law firms can employ to bolster leads and business growth. With Accelerate Now Law Firm Marketing’s support, your firm can produce top-tier video content, distribute it optimally, enhance search rankings, educate potential clients, and keep track of campaign effectiveness. Leveraging these advantages helps your firm to stand out in a saturated market, attract more leads, and meet your business goals.
Video Production Highlights
Customized Video Content
We create tailored videos that showcase your law firm’s services, values, and unique selling points. By producing high-quality videos that resonate with potential clients, you establish yourself as a leader in the industry, generating more leads.
Strategic Distribution
Our team strategically promotes your videos on social media platforms and relevant websites, expanding your reach and connecting with potential clients who are most likely to require your services.
Improved Search Rankings
Incorporating video content into your website enhances your search engine optimization (SEO). By leveraging videos on your website, you boost search rankings, attracting a wider audience of potential clients.
Informative Client Education
Utilize online video marketing to educate potential clients about the legal process and what to expect when working with your attorneys. By providing valuable information, you build trust and foster long-term relationships with clients.
Detailed Performance Metrics
We provide comprehensive performance metrics to track the effectiveness of your video marketing campaigns. These insights enable you to make data-driven decisions, optimize your content, and achieve maximum results.
Partner with Accelerate Now Law Firm Marketing to create impactful video marketing campaigns that drive success.
We Help Lawyers Stand Out
There are over 1.3 million lawyers in America. What are you doing to stand out?
Common Mistakes Made By Law Firms When Doing There Own Video Marketing
Online video marketing is a powerful tool that personal injury attorneys can use to attract potential clients, educate them about their legal services, and build their brand. However, there are some common mistakes that attorneys can make when it comes to online video marketing. Here are a few of the most common mistakes:
Failing to Define the Target Audience
One of the most significant mistakes that attorneys can make is failing to define their target audience. It’s essential to know who the videos are being created for to ensure that they are engaging and resonate with potential clients.
Creating Poor Quality Videos
Poor quality videos can be a significant turnoff for potential clients. Attorneys should ensure that their videos are high-quality, visually appealing, and engaging. Poor quality videos may not capture the attention of potential clients, and they may not take the time to watch them.
Creating Videos That are Too Long
Another mistake that attorneys can make is creating videos that are too long. It’s important to keep the videos short and to the point to ensure that potential clients stay engaged. Videos that are too long can be overwhelming and cause potential clients to lose interest.
Failing to Optimize Videos for SEO
Attorneys should ensure that their videos are optimized for search engines to help improve their visibility and attract more potential clients. This includes incorporating keywords into the video’s title, description, and tags.
Not Promoting Videos Effectively
Another mistake that attorneys can make is failing to promote their videos effectively. It’s important to promote videos on social media platforms, relevant websites, and other online channels to increase their reach and attract potential clients.
Not Tracking the Effectiveness of Videos
Attorneys should track the effectiveness of their videos to ensure that they are achieving their business objectives. This includes monitoring views, engagement, and conversions to ensure that the videos are attracting potential clients and driving business growth.
Online video marketing can be an effective tool for personal injury attorneys to attract potential clients, educate them about their legal services, and build their brand. However, attorneys should avoid these common mistakes by defining their target audience, creating high-quality and engaging videos, keeping videos short and optimized for SEO, promoting videos effectively, and tracking their effectiveness. By avoiding these mistakes and leveraging the expertise of a digital marketing agency, personal injury attorneys can optimize their online video marketing campaigns and attract more leads.
Frequently Asked Questions About Video Marketing for Attorneys
Here are some frequently asked questions that attorneys may have about online video marketing, along with their answers:
What is online video marketing?
Online video marketing is a digital marketing strategy that involves creating and sharing videos to promote a law firm’s services, brand, and values. It can help to attract potential clients, educate them about the legal process, and build brand awareness.
How can online video marketing help my law firm?
Online video marketing can help law firms attract potential clients, build brand awareness, and educate people about their legal services. It’s an effective tool for standing out in a crowded market and reaching a wider audience.
What kind of videos should I create for my law firm?
The kind of videos that attorneys can create for their law firm can vary depending on their goals and target audience. It can include videos that explain legal services, client testimonials, educational videos, and videos that highlight the law firm’s values and unique selling points.
How long should my videos be?
The length of videos can vary depending on the content and the target audience. In general, it’s recommended to keep videos short and to the point to ensure that potential clients stay engaged. Videos that are too long can cause potential clients to lose interest.
How can I measure the effectiveness of my online video marketing campaign?
There are several metrics that attorneys can use to measure the effectiveness of their online video marketing campaign, such as views, engagement, conversions, and web traffic. By tracking these metrics, attorneys can make informed decisions about their campaign and optimize it to achieve their business objectives.
How can I promote my videos effectively?
Attorneys can promote their videos effectively by sharing them on social media platforms, relevant websites, and other online channels. It’s important to ensure that the videos are reaching the target audience and attracting potential clients.
Do I need professional equipment to create videos?
While professional equipment can help to create high-quality videos, it’s not always necessary. With a smartphone or a basic camera, attorneys can create simple and engaging videos that resonate with potential clients.
Online video marketing is an effective tool for personal injury attorneys to attract potential clients, build brand awareness, and educate people about their legal services. By understanding how to create effective videos, measure their effectiveness, and promote them effectively, attorneys can optimize their online video marketing campaigns and achieve their business objectives.
Video Marketing for Attorneys Client Story
We had a client named Sarah, who had just started her own law firm. Sarah was passionate about helping her clients, but she was struggling to attract new clients and grow her business. She was looking for a way to stand out in a crowded market and reach more potential clients.
One day, Sarah came across Accelerate Now Law Firm Marketing, a digital marketing agency that specializes in helping law firms improve their online presence and attract new clients. She was intrigued by their services, especially their online video marketing program.
After an initial consultation, Sarah decided to work with Accelerate Now to create and run an online video marketing campaign for her law firm. The campaign targeted people who had recently been in a car accident and were searching for legal help online. Accelerate Now created a series of videos that featured Sarah and her law firm, explaining their services and how they could help potential clients.
To Sarah’s delight, the online video marketing campaign was a huge success. The videos were shared on social media platforms and other websites, increasing her law firm’s online presence and reach. Sarah started receiving more calls and emails from potential clients, and her law firm’s website traffic increased significantly. She was amazed by the results and the impact that the campaign had on her business.
Accelerate Now continued to work with Sarah, constantly monitoring and optimizing the online video marketing campaign to ensure its effectiveness. The campaign helped Sarah’s law firm to stand out in a highly competitive market and reach new clients who needed legal assistance.
Thanks to Accelerate Now Law Firm Marketing’s expertise, Sarah’s law firm was able to grow and help more people in need of legal help. Sarah was grateful for the support and expertise that Accelerate Now provided, and she would recommend their services to any law firm looking to improve their online presence and attract new clients.
Contact Accelerate Now for Help with Video Marketing
Accelerate Now Law Firm Marketing can help personal injury lawyers increase their leads through effective online video marketing. By partnering with Accelerate Now, personal injury lawyers can benefit from a customized video content strategy that targets their specific audience, visually appealing videos that capture potential clients’ attention, cost-effective marketing that maximizes their return on investment, and tracking of campaign performance metrics to optimize their campaigns for maximum results.
Accelerate Now Law Firm Marketing provides lawyers with the expertise, experience, and support they need to create effective video content, distribute it strategically, optimize their search engine rankings, educate potential clients, and track their campaign’s performance. By leveraging these services, personal injury lawyers can stand out in a crowded market, reach more potential clients, and grow their business.
Working with Accelerate Now Law Firm Marketing is an effective way for personal injury lawyers to increase their leads through online video marketing. Accelerate Now provides the support, expertise, and tools necessary to create and execute successful campaigns that achieve maximum results.
Client Reviews
Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!