Lawyer Never Has To Worry Again About Getting Good Cases in the Door

Mike Schmitt is an experienced divorce lawyer serving the Rochester, New York area.  Mike no longer has to worry about getting good cases in the door so now he enjoys spending more time with his family.  

Before partnering with Accelerate Now, Mike tried a number of different things to market his law firm. He began with the Yellow Pages but found it to be expensive and unsuccessful in generating good cases. Then he turned to the internet but faced several challenges.

“Over the years, I had a couple different local advertising firms put together websites for me. Each charged an astronomical amount to do it, but I didn’t get the returns from the websites that I was promised. I was never really satisfied with the products they provided, and frankly, I think that they were significantly overcharging me for services that just didn’t work.”

Mike describes the website he had before working with Accelerate Now as “canned.”

“I think the company used a template and just plugged your name into a template and added stock images. It didn’t do anything to differentiate me from anybody else. It was cookie-cutter.”

Prior to working with Accelerate Now, Mike wasn’t getting the good flow of consistent leads from his website and he was worried about his law firm’s future.

“My biggest challenges waw getting my phone to ring, getting good, qualified business opportunities, and finding the right clients — the people who had the ability to retain me, who had cases that I was interested in. I was struggling to get phone calls and enough leads to sustain my business.

“I used to worry about getting the volume of calls I needed to bring in enough clients to pay the big fees for those other websites, not to mention to keep my business going.”

An Accelerate Now Law Firm Website Was The Answer

These days, people spend a lot more time researching online. The people searching for lawyers don’t reach out to a law firm until they are already 60% through the decision-making process. A law firm with a website that lacks valuable educational content will never consistently attract quality new cases online.

Accelerate Now Senior Consultant Shawn Grant explained to Mike the necessity of providing website visitors with educational information about the legal challenges his ideal clients face.  He advised Mike to use his website to teach prospective clients what to do, what not to do, and a little about the legal process his perspective clients were facing.   

“People searching for answers online would most likely feel let down when arriving at a legal website with very little educational content. Because this is happening on your website, your web visitors will probably leave before reaching out to schedule a legal consultation.  This is hurting your law practice’s success online,” Shawn explained.

Shawn then told Mike that while this challenge is faced by many law firm websites, it’s fixable.

“Turning your website around will greatly improve the number of legal cases you attract each month from the internet.”

Accelerate Now’s website marketing plan for Mike’s firm was education-centric approach. It included fast website hosting, a new website design, new comprehensive practice area web pages and blogs, practice area brand videos, eBooks, email nurturing, 24/7 live chat, advanced search engine optimization (SEO), advanced social media marketing and paid advertising. 

Why Mike Chose Accelerate Now

The information Shawn provided during the free website strategy session resonated with Mike. He also liked the responsiveness and friendly demeanor of the Accelerate Now team.

“They were very personable with me. I felt I had a good relationship with them. They were responsive, calling me back quickly to answer my questions and my concerns any time I tried to reach them.

“Accelerate Now is not some giant marketing company that would shuttle me to a different person each time I called without a consistent point person to reach out to. Shawn really got to know me, and I’ve enjoyed the relationship that he and I have cultivated over the years.

“It’s nice having the confidence that if a question or issue comes up, I can call Shawn. That’s a really great aspect of working with Accelerate Now. I get personal service and have a consistent person to talk to. That consistency really matters.”

The Transition to Accelerate Now Was Easy 

“I don’t know how easy the transition was for Accelerate Now, but for me it was just a phone call. “Hey, Shawn, set up my website, and they did all the work. It couldn’t have been easier.

“After Accelerate Now presented me with what my website could be, they set up the new website while my old site was still online and added all the services we discussed. Then they gave me an opportunity to review it.

“The time I put in reviewing the content and making sure it was what I wanted totaled about an hour or two over the course of a couple weeks. I proofread it, made a few adjustments, and gave the team some points. The Accelerate Now team then took care of everything.  The process was smooth and easy and it was really a nice transition.”

Here is Mike’s new and improved website: https://www.lawfirmrochester.com

Mike Was Pleased by the Dramatic and Consistent Results

“Since Accelerate Now has taken over my website, my phone rings constantly. I’m not concerned anymore about whether or not I’m going to have enough business to keep my lights on. I don’t worry about whether or not I’m going to be able to make payroll. I don’t go week-to-week anymore thinking that I really need my phone to ring so I can bring in some new business so I can keep everything rolling. I  just don’t worry about those things anymore.

“I’d say 90% of my business is now based on website referrals. I get a lot of repeat business.

“Consistently week-in and week-out, I’m getting sufficient inquiries through my website to have peace-of-mind, knowing it’s going to be okay. I’m going to have enough clients.

“I made the switch to Accelerate Now years ago, and I’ve never seen a drop in leads. It’s always been up there. It’s always been consistent.

“During the first few weeks the site was up, we did a pay-per-click ad that got my site in front of a lot of people. I found myself right at the top of search just two weeks in and my rankings and views rose higher than ever before.

“We only did that for a two or three weeks to get the site off the ground, but after six years of working with Accelerate Now, I’m still top ranked in the search field. Business has been steadily streaming in through the website since then.

“Since the start, Accelerate Now has kept me up-to-date with SEO as new opportunities evolve to provide an extra element of search-ability. This past May we got 21 leads from the Google local search ads (LSA) program alone. Those ads have given me more phone calls than ever before.

“Getting those 21 phone calls in May — obviously, that’s pretty significant. As a solo attorney, I wouldn’t have been able to handle 21 new clients in one month, but the program gives me the ability and the freedom to choose the clients that are an ideal fit for my services.

“Before I worked with Accelerate Now, I would be more prone to take on a client even if I suspected they couldn’t afford me, because I was worried about having enough work and bringing in new business. Now, I have the confidence to walk away from clients that aren’t a good fit.

Tracking the Progress of Website’s Programs is Easy with Accelerate Now

“One thing that is really good is Accelerate Now’s digital marketing dashboard. I can go online to see how my program is doing, how my leads are being generated, where they’re coming from, and how well my marketing campaign is working. I like that a lot.

“It’s worth adding that even though I like being able to monitor these things whenever I want to, I haven’t looked at the dashboard in a long time, because I haven’t had any slowdowns. I haven’t had any periods that I needed to look to see what was happening because my phone wasn’t ringing.”

Mike Recommends Accelerate Now to Other Attorneys

“I like the fact that Accelerate Now is responsive to my requests. When things come up and I have questions, they’re always there to give me answers.

“We get weekly calls from other marketing firms offering some web-related service, and it’s a trap. It’s important to me that when I get these cold call marketers offering some service, I can call Shawn and find out what they’re referring to, see if it’s something I really need.

“I’m happy I found Accelerate Now. I’ve stuck with them, and they’ve stuck with me. I wouldn’t be here all these years later had it not been a good decision.

“Over the years, I’ve recommended Accelerate Now to any attorney looking for results from their marketing plan, and I continue to recommended them. They provide a great service.”

Here is Arthur’s new and improved website:  https://www.arthurpressmanlaw.com