You are here because you are looking for ways to help your legal practice perform better. You may be wondering what law firm practice area videos are, and why they are so important.
A practice area video is basically a video answer to a commonly asked legal question. Practice area videos help people understand their legal issue more, help people get to know the attorneys at a firm better and help people find law firms online. Check Out Our Attorney Guide
We offer unlimited practice area video production to all our SEO clients at no additional cost, because these videos help us ensure our clients will be successful online. The idea of unlimited law firm video marketing all started back in 2013.GET OUR FREE ATTORNEY DIGITAL MARKETING GUIDE
In 2013, we went to our very first client, Andrews, Bernstein, Maranto, & Nicotra, PLLC and said, “Google really wants your website to produce more useful content, so our SEO program is going to offer unlimited practice area video production. Would you like to give this a try with us?”
They were really unhappy with the results they were getting with their previous website and SEO provider, and they wanted to try something new to turn it around, so the partners decided to give it a try for one year.
We built them a new website with over 50 educational videos.
As soon as we launched their new website they started getting cases.
Their website went from delivering zero cases a month to delivering 4 cases a month, then 8 cases a month and so on.
A few months later, they decided to add a paid online advertising (PPC) campaign and increased their new case intake even more. Today, they close approximately 25 cases a month and 60% of their personal injury cases come from our website marketing program.
Since 2013, we have been building all of our legal web marketing programs based on this same strategy, and we have made some nice product improvements along the way.
The key to success online is to always keep an eye on what Google loves. If you do what Google loves, they will reward you with more top rankings and you will get more cases online.
Law firm video marketing is a core component of our attorney marketing programs. Check Out Our Attorney Guide
Pricing: Our SEO Clients receive unlimited on-site practice area video production at no additional cost. Individual attorney videos can be purchased at a cost of $150 per video.GET OUR FREE ATTORNEY DIGITAL MARKETING GUIDE