Facebook Advertising
For Law Firms

Harness the power of Facebook to grow your personal injury law firm.

Book a Discovery Call

Facebook Advertising
For Law Firms

Harness the power of Facebook to grow your personal injury law firm.

Book a Discovery Call

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn and his crew do not attempt to create a one size fits all solution but do use and incorporate innovative and personalized approaches in a very competitive market place. Having paid close attention to a wide variety of marketing companies and efforts in the legal space I haven't seen anyone with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

My law firm in South Georgia made the tough decision to transfer our marketing from a local provider to Accelerate Now. Over the last few months we've seen a major increase in consultations, and we love the changes Shawn and his team made to our website. Even from states away, the team is always available for virtual meetings when we have questions. We're very happy with our decision to partner up with Accelerate Now!

- Paige Navarro

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Law Firm Facebook Advertising

Create compelling video campaigns that resonate with your target audience, generate leads, and establish a strong online presence. Partner with us for effective digital marketing strategies.

Accelerate Now specializes in helping law firms leverage the potential of Facebook video advertising to expand their reach and attract new clients. We understand the unique needs of law firms and work closely with our clients to define their objectives, identify their target audience, and create compelling video scripts that showcase their expertise. Our team of experts ensures that the visuals are visually appealing and relevant to the services offered. We incorporate strong calls to action to drive engagement and conversions. With our expertise in optimizing video campaigns for Facebook, including correct length, size, and resolution, as well as subtitles for soundless viewing, we ensure maximum impact on the platform. Through continuous testing and refinement, we monitor campaign performance, analyze data, and make necessary adjustments to achieve the best results. Accelerate Now is your trusted partner for successful Facebook video advertising campaigns that propel your law firm’s growth. 

Here are a few ways we can help you with your Facebook video marketing campaign:

Facebook Video Ad Design

Accelerate Now Law Firm Marketing creates custom Facebook video ad designs that are tailored to your law firm’s brand and unique selling points. The agency’s team of videographers and copywriters will work closely with you to create ads that are visually appealing and effectively communicate your message.

Targeting

We target your Facebook ads to specific audiences based on demographics, interests, and behaviors. This ensures that your ads are shown to the most relevant potential clients.

Monitoring and Analysis

Our team monitors and analyzes your Facebook ad campaign to determine what is working and what is not. This allows the agency to make data-driven decisions to optimize your ad campaign for better results.

Remarketing

We use Facebook’s remarketing capabilities to target people who have previously visited your website or engaged with your Facebook page. This helps to increase the chances of them converting into paying clients.

Accelerate Now Law Firm Marketing can help you create a successful Facebook marketing campaign that effectively reaches potential clients and grows your law firm. The agency’s expertise in Facebook video ad design, targeting, monitoring and analysis, and remarketing can help you achieve your online marketing goals and establish a powerful online presence for your law firm.

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Why Do Law Firm’s Need to Advertise on Facebook?

Law firms need to advertise on Facebook to reach a vast audience and leverage the platform’s advanced targeting capabilities. Facebook provides an opportunity to showcase their expertise, attract potential clients, and build brand awareness. With the ability to customize campaigns based on demographics, interests, and behavior, Facebook advertising allows law firms to engage with their target audience effectively and drive valuable leads for their legal services.

Having a strong Facebook marketing campaign is important for attorneys for several reasons:

Increased Visibility

Facebook is one of the largest social media platforms in the world, with over 2.7 billion active users. By having a strong Facebook marketing campaign, attorneys can increase their visibility and reach potential clients they may not have reached through other channels.

Cost-Effective

Facebook advertising is often more cost-effective than traditional advertising methods. This means that attorneys can reach a larger audience with a smaller budget.

Targeted Advertising

Facebook allows attorneys to target specific audiences based on demographics, interests, behaviors, and more. This ensures that their advertising is shown to the most relevant potential clients, increasing the chances of conversions.

Brand Building

A strong Facebook marketing campaign can help attorneys build their brand and establish themselves as experts in their field. By consistently providing valuable content to their followers, attorneys can build a loyal audience and improve their reputation.

Engagement

Facebook allows attorneys to engage with their followers and potential clients. This helps to build trust and establish relationships, making it more likely that potential clients will choose the attorney for their legal needs.

Remarketing

Facebook’s remarketing capabilities allow attorneys to target people who have previously engaged with their content or website. This helps to increase the chances of conversion and can lead to a higher return on investment for their advertising budget.

Biggest Mistakes Law Firms Make When Creating Their Own Facebook Video Ad Campaigns

Facebook video ad campaigns have become an essential marketing tool for law firms. However, there are common mistakes that attorneys make when setting up their Facebook video ad campaigns. In this article, we’ll explore some of the common mistakes attorneys make when setting up Facebook video ad campaigns and how to avoid them.

Mistake #1: Not Defining Your Objective

Defining your objective is critical when setting up a Facebook video ad campaign. Without a clear objective, it’s difficult to measure the success of your ad campaign. Before creating your video ad campaign, define your objective and create a strategy that supports it.

Mistake #2: Not Knowing Your Target Audience

Knowing your target audience is crucial when setting up a Facebook video ad campaign. Without knowing your target audience, you risk wasting your ad budget on irrelevant viewers. Identify your target audience’s demographics, interests, and behaviors, and create a video that speaks directly to them.

Mistake #3: Poor Video Quality

Video quality is essential for a successful Facebook video ad campaign. Poor video quality can negatively impact your ad’s performance and turn potential clients away. Invest in high-quality visuals and sound for your video ad to ensure it effectively communicates your message and maintains viewers’ attention.

Mistake #4: Lack of a Strong Call to Action

A strong call to action is critical for a successful Facebook video ad campaign. Without a clear and compelling call to action, potential clients may not know what steps to take after viewing your ad. Ensure your call to action is concise, direct, and easy to follow.

Mistake #5: Poor Ad Placement

Ad placement is essential for a successful Facebook video ad campaign. Poor ad placement can lead to low ad performance and a waste of ad budget. Ensure that your video ad is placed in locations that are relevant to your target audience and aligned with your marketing goals.

Mistake #6: Failing to Monitor and Refine

Monitoring and refining your Facebook video ad campaign is critical to its success. Without monitoring your campaign, it’s difficult to know what’s working and what’s not. Analyze your campaign’s data and refine your strategy based on the results to improve your campaign’s performance.

Facebook video ad campaigns can be an effective tool for attorneys to attract potential clients and build their online presence. However, common mistakes, such as not defining your objective, not knowing your target audience, poor video quality, lack of a strong call to action, poor ad placement, and failing to monitor and refine, can negatively impact your ad campaign’s performance. By avoiding these mistakes, attorneys can create a successful Facebook video ad campaign that effectively communicates their message and reaches potential clients. 

Law Firm Facebook Advertising Frequently Asked Questions

Attorneys may have various questions about Facebook marketing campaigns, and here are some common ones with answers:

There are several types of Facebook ads that attorneys can use, including video ads, image ads, carousel ads, and collection ads. The type of ad you use will depend on your marketing goals and target audience.

You can define your target audience by their location, age, gender, interests, behaviors, and more. It’s important to ensure that your target audience is relevant to your law firm and the services you offer.

Your content should be informative, valuable, and visually appealing. You can include content such as videos, images, and text that showcases your law firm’s unique selling points and the benefits of working with you.

Your ad campaign’s budget will depend on your marketing goals, target audience, and the type of ad you use. It’s important to set a budget that is reasonable and aligns with your marketing goals.

You can measure the success of your ad campaign by analyzing metrics such as click-through rates, impressions, and conversions. It’s important to continually monitor and refine your ad campaign to improve its performance over time.

The frequency of your Facebook ad campaigns will depend on your marketing goals and budget. It’s important to ensure that your ad campaigns are consistent and aligned with your overall marketing strategy.

Facebook remarketing allows you to target potential clients who have engaged with your law firm’s content or website. This can help increase conversions and improve your return on investment.

Client Law Firm Facebook Advertising Story

John was struggling to attract new clients to his law firm. John knew that he needed to improve his online marketing efforts, but he wasn’t sure where to start. That’s when he heard about Accelerate Now Law Firm Marketing, a digital marketing agency that specialized in helping law firms improve their online presence.

John decided to give Accelerate Now a call and was immediately impressed by their expertise and knowledge of the legal industry. He knew that he needed to create a Facebook video ad campaign to attract new clients, but he didn’t have any experience in video production or digital marketing.

Accelerate Now Law Firm Marketing worked closely with John to develop a custom marketing plan that would help him reach more potential clients. The team at Accelerate Now Law Firm Marketing recommended that John create a Facebook video ad campaign to showcase his expertise in personal injury law.

John was hesitant at first, but the team at Accelerate Now Law Firm Marketing helped him through every step of the process. They helped him write a script, find a videographer, and edit the video to make it as effective as possible.

The result was a compelling video ad that showcased John’s expertise in personal injury law and provided valuable information to potential clients. The ad was visually appealing and engaging, and it quickly started generating interest from potential clients.

With the help of Accelerate Now Law Firm Marketing, John’s Facebook video ad campaign was a huge success. He received numerous calls and inquiries from potential clients, many of whom went on to become paying clients.

John was thrilled with the results and grateful for the expertise and guidance provided by Accelerate Now Law Firm Marketing. Thanks to the successful Facebook video ad campaign, John’s law firm is now thriving, and he is helping more people get the justice they deserve.

Contact Accelerate Now to help with your Law Firm Facebook Advertising

At Accelerate Now, we strongly believe that working with our team for your law firm’s Facebook video ad campaigns is a game-changer. As experts in the legal industry, we possess a deep understanding of the unique dynamics and opportunities that law firms encounter in their marketing endeavors. Our dedicated professionals will collaborate closely with you to establish clear marketing objectives and identify your target audience. With our expertise in crafting compelling video scripts that showcase your firm’s strengths, we ensure that your message resonates powerfully. Leveraging our proficiency in optimizing campaigns for the Facebook platform, we create visually captivating videos that captivate your intended audience. Through rigorous testing, analysis, and data-driven refinements, we continually fine-tune your campaigns to maximize their impact. By choosing Accelerate Now, you gain a trusted partner committed to propelling your law firm’s growth and achieving outstanding results through remarkable Facebook video advertising.

Client Reviews

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Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian