Expert Maryland Lawyer Google Ads Services

Expert Maryland Lawyer Google Ads Services

There are 40,800 Maryland Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Expert Maryland Lawyer Google Ads Services

There are 40,800 Maryland Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Law Firm Lead Tracking Stats

Did you know?
  • A quarter of law firms don’t do any kind of lead tracking.
  • Just under half of potential clients in a study were not contacted within three days of leaving a voicemail or using a law firm’s contact form.
  • Almost 20% of law firms responded to online contacts in less than five minutes.
  • Law firms fail to collect email addresses from potential clients almost 90% of the time.
  • Nearly 28% of firms did not respond to the online lead at all.
  • Qualifying leads chews up time for just over 68% of attorneys.

Law Firm Lead Tracking Stats

  • A quarter of law firms don’t do any kind of lead tracking.
  • Just under half of potential clients in a study were not contacted within three days of leaving a voicemail or using a law firm’s contact form.
  • Almost 20% of law firms responded to online contacts in less than five minutes.
  • Law firms fail to collect email addresses from potential clients almost 90% of the time.
  • Nearly 28% of firms did not respond to the online lead at all.
  • Qualifying leads chews up time for just over 68% of attorneys.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Personal Injury Lawyer Wins Big With Stronger Web Presence

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Expert Maryland Lawyer Google Ads Services

In Maryland State the competition is extremely high for lawyers. There are currently 40,800 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the vast digital realm, where competition for legal services is fierce, simply having an online presence is no longer enough. Maryland law firms need to adapt to the evolving landscape, and an indispensable tool for achieving success is Google Ads — and Accelerate Now Law Firm Marketing will help you make the best of it. But what is Google Ads, and what makes it useful? 

What Sets Google Ads Apart?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by the search engine giant. Its power lies in the ability to showcase your law firm’s services at the top of Google’s search results, ensuring maximum visibility to individuals actively seeking legal assistance. Unlike traditional search engine optimization (SEO) efforts, Google Ads allows your firm to secure a prime position instantly.

Immediate Impact for Maryland Law Firms

In the legal industry, time is of the essence. Every moment wasted can result in missed opportunities. Google Ads offers a swift and efficient way for Maryland law firms to connect with potential clients. When someone in Maryland searches for legal services relevant to your practice areas, your ad can appear prominently, increasing the likelihood of them choosing your firm over competitors.

Strategic Targeting for Maryland Law Firms

One of the key advantages of Google Ads for lawyers in Maryland is its precise targeting capabilities. With this platform, your law firm can tailor ads to specific demographics, locations, and even the time of day. This level of customization ensures that your message reaches the right audience at the right time, maximizing the impact of your marketing efforts.

Measurable Results and ROI

In paid advertising, measurable results matter. Google Ads provides detailed insights into the performance of your campaigns. From the number of clicks to the cost per acquisition, you can track every aspect of your Maryland law firm’s online presence. This transparency allows you to refine and optimize your strategy, ensuring that your marketing budget delivers a significant return on investment.

Navigating Challenges with Expert Guidance

While Google Ads offers tremendous potential, navigating the intricacies of the platform can be daunting. That’s where Accelerate Now comes in. Our team of digital marketing experts specializes in helping Maryland law firms harness the full potential of Google Ads. We understand the unique challenges you face and tailor our strategies to ensure your firm stands out in the competitive online landscape.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes Managing Google Ads for Lawyers in Maryland

Navigating the world of Google Ads can be complex, and while many Maryland law firms embark on managing their campaigns independently, pitfalls abound. At Accelerate Now Law Firm Marketing, we’ve identified some of the most common mistakes made by law firms venturing into the realm of Google Ads without expert guidance.

Neglecting Negative Keywords

One prevalent mistake is neglecting the importance of negative keywords. Without careful consideration, your ads may appear for irrelevant searches, draining your budget. At Accelerate Now, we emphasize meticulous negative keyword management to ensure your Maryland law firm attracts only the most qualified leads.

Depending on Broad Match Keywords

Using broad match keywords can be like casting a net into the ocean willy-nilly. While it may seem inclusive, it often results in irrelevant clicks and wasted budget. We advocate for a strategic approach, utilizing a mix of match types tailored to capture the most valuable traffic for your Maryland law firm.

Too Many Keywords

Quantity doesn’t always equal quality, especially when it comes to keywords. Overloading your campaign with a multitude of keywords can dilute its effectiveness. Our experts at Accelerate Now emphasize the importance of quality over quantity, focusing on a carefully curated list of keywords that align with your Maryland law firm’s objectives.

Poor Keyword Research

Insufficient keyword research is a foundational error. Without a robust understanding of the terms your potential clients are searching for, your ads may miss the mark. Accelerate Now conducts thorough keyword research, ensuring your Maryland law firm targets the terms that matter most in the legal landscape.

Wrong Bidding Strategy

Bid strategy is a delicate balance. Setting bids too high may waste budget, while bidding too low could result in missed opportunities. Our experts tailor a bidding strategy specific to your Maryland law firm, maximizing visibility within your allocated budget.

Inaccurate Conversion Tracking

Accurate conversion tracking is pivotal for assessing campaign success. Many law firms overlook this critical aspect. Accelerate Now ensures precise conversion tracking, providing you with transparent insights into the tangible outcomes of your Google Ads investment.

Ignoring Close Variants of Exact Match Keywords

Exact match keywords are a powerful tool, but overlooking close variants can limit your reach. We meticulously consider close variants to amplify your Maryland law firm’s visibility, capturing a broader audience without compromising precision.

Using Default Geo-Targeting Settings

Localizing your campaign is essential for Maryland law firms, yet many firms overlook the default geo-targeting settings. At Accelerate Now, we fine-tune these settings to ensure your ads reach the right audience within Maryland, optimizing your local impact.

Irrelevant Landing Pages

An ad’s journey doesn’t end with a click — the landing page is equally crucial. Directing users to irrelevant pages can lead to frustration and lost opportunities. Accelerate Now focuses on aligning your ads with highly relevant landing pages, enhancing user experience and conversion rates.

Spreading Your Budget Too Thin

Spreading your budget across too many avenues can diminish the impact of your campaign. Accelerate Now advocates for a concentrated approach, allocating your budget strategically to achieve maximum impact for your Maryland law firm.

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Expert Maryland Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

A personal injury practice in Maryland had been using paid advertising for years, but the results were not matching the effort put in.

Looking for a better way, the firm contacted Accelerate Now Law Firm Marketing. Their team recognized the unique challenges faced by personal injury law firms in Maryland, and set out to transform the firm’s online presence.

Accelerate Now Law Firm Marketing conducted a comprehensive audit of the practice’s existing Google Ads strategy. They discovered multiple mistakes being made — from overly broad match keywords to neglecting negative keywords. It was time for a strategic overhaul.

First, Accelerate Now focused on refining the keyword selection, ensuring that each term resonated with potential clients actively seeking personal injury legal services in Maryland.

Bid strategy became a science, not a gamble. The team crafted a strategy that ensured the firm appeared prominently in relevant searches while maximizing their budget. The result? More visibility, more clicks, and ultimately, more clients for the Maryland personal injury law firm.

But Accelerate Now didn’t stop there. They implemented accurate conversion tracking, providing Alex with a clear picture of the tangible results. Every click, every conversion, and every client gained through the Google Ads campaign was meticulously measured, offering transparency and a clear return on investment.

The law firm flourished online. The tailored strategies implemented by Accelerate Now not only attracted more clients but did so at a lower cost compared to the previous efforts, a success story written in clicks and cases.

Frequently Asked Questions: Google Ads for Lawyers in Maryland

Curious about how Google Ads can transform your Maryland law firm’s online presence? We understand that navigating the realm of digital marketing can be complex, so we’ve compiled a list of frequently asked questions to shed light on the intricacies of Google Ads specifically tailored for law firms in Maryland.

Google Ads is an online advertising platform developed by Google, allowing your law firm’s ads to appear at the top of Google search results. It’s a powerful tool for increasing visibility, attracting potential clients in Maryland actively searching for legal services, and providing a competitive edge in the crowded digital landscape.

While SEO is essential for long-term online success, Google Ads offers immediate visibility. It allows your Maryland law firm to secure a prime position in search results, ensuring your services are prominently displayed when potential clients are actively seeking legal assistance.

Some common mistakes include neglecting negative keywords, using overly broad match keywords, and poor keyword research. Additionally, incorrect bidding strategies, inaccurate conversion tracking, and ignoring close variants of exact match keywords can hinder success. Our experts at Accelerate Now specialize in avoiding these pitfalls for Maryland law firms.

Google Ads offers precise targeting options, allowing your law firm to tailor ads based on demographics, locations, and even specific times of the day. This ensures that your message reaches the right audience at the right time, increasing the chances of attracting qualified leads for your Maryland practice.

Absolutely. With Google Ads, you have control over your budget, and you only pay when someone clicks on your ad. This pay-per-click (PPC) model ensures that your Maryland law firm is investing in actual engagement rather than just impressions.

Our team of digital marketing experts specializes in helping law firms in Maryland harness the full potential of Google Ads. From strategic keyword selection to meticulous campaign management, we tailor our approach to ensure your firm stands out in the competitive online landscape, securing the cases you deserve.

Absolutely. We implement accurate conversion tracking, providing you with transparent insights into the performance of your Google Ads campaigns. From the number of clicks to the cost per acquisition, our detailed reporting ensures you can measure the tangible results of your investment.

At Accelerate Now, we specialize in the unique challenges faced by law firms in Maryland. Our tailored strategies, attention to detail, and commitment to measurable results set us apart. We don’t just optimize campaigns; we strive to elevate your Maryland law firm’s online success.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Maryland Lawyer Google Ads Services

At Accelerate Now Law Firm Marketing, we understand the unique challenges attorneys face in the digital landscape, and we’re here to guide you towards success with Google Ads.

The first step is contacting our office to schedule your free discovery call with our senior consultant.

Our senior consultant — an expert in paid advertising and Google Ads for lawyers in Maryland — is ready to share insights tailored to your specific needs. Your success is our priority, and we believe that a personalized approach is the key to unlocking the full potential of your online presence.

To take the first step towards transforming your digital strategy, we invite you to schedule a free discovery call with our senior consultant. During this call, we’ll delve into the specifics of your Maryland law firm, understand your goals, and outline a strategic roadmap tailored to your unique requirements.

Don’t let the complexities of digital marketing hold your firm back. Our seasoned consultant is here to demystify the process, answer your questions, and provide actionable insights that can make a tangible difference for your Maryland law firm.

Your clients are searching – let’s make sure they find you.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian