Expert Kansas Lawyer Google Ads Services

Expert Kansas Lawyer Google Ads Services

There are 7,932 Kansas Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Expert Kansas Lawyer Google Ads Services

There are 7,932 Kansas Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.

Law Firm Google Ads Stats

  • Paid advertisements at the top of Google search results pages are over 50% more likely to be clicked.
  • Over 85% of consumers says they trust companies with strong online reputations.
  • When asked, almost 90% of respondents said Google would be their first stop when finding a lawyer.
  • Queries of four or more words make up 70% of Google searches.
  • Pay-per-click ads draw in two times as many visitors are organic search SEO by itself.
  • Google search ads increase brand awareness by over 75%.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

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Expert Kansas Lawyer Google Ads Services

In Kansas State the competition is extremely high for lawyers. There are currently 7,932 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the digital age, where online visibility is paramount, Google Ads is a powerful tool for law firms — and Accelerate Now Law Firm Marketing is here to help you make the most of it. But what exactly is Google Ads, and why is it a game-changer for Kansas law firms?

Google Ads, formerly known as Google AdWords, is an online advertising platform offered by the world’s leading search engine, Google. It enables businesses, including law firms, to display ads that prominently appear on Google’s search results pages. These ads are strategically positioned to capture the attention of potential clients actively seeking legal services.

Swift Results in a Competitive Landscape

For Kansas law firms facing the challenge of acquiring cases quickly, Google Ads emerges as a powerful ally. Unlike traditional search engine optimization (SEO), which involves a gradual process of optimizing a website to improve organic search rankings, Google Ads delivers immediate visibility. When your potential clients search for legal assistance in Kansas, your firm’s ad can be among the first results they see, providing a direct and swift avenue to connect with those in need.

Targeted Reach for Local Impact

One of the key strengths of Google Ads for lawyers in Kansas is its ability to target a local audience effectively. With the right strategies in place, your ads can reach individuals specifically within your geographic area, ensuring that your marketing efforts are tailored to the community you serve. This localized approach enhances the likelihood of connecting with potential clients who are not only in need of legal assistance but are also in close proximity to your firm.

Cost-Effective and Measurable Success

Google Ads offers a cost-effective solution for Kansas law firms. Unlike traditional advertising methods with fixed costs, Google Ads operates on a pay-per-click (PPC) model. This means you only pay when someone clicks on your ad, ensuring that your budget is utilized efficiently. Furthermore, the platform provides detailed analytics, allowing you to measure the performance of your campaigns and refine your strategies for optimal results.

Partnering with Accelerate Now for Google Ads Success

At Accelerate Now Law Firm Marketing, we understand the unique challenges faced by Kansas law firms in the digital landscape. Our expertise lies in crafting tailored Google Ads strategies that resonate with the legal community in Kansas. We are committed to helping you secure more cases quickly, providing a roadmap to success in the ever-evolving world of online marketing.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Common Mistakes Managing Google Ads for Lawyers in Kansas

Navigating the realm of Google Ads for lawyers in Kansas can be a complex journey, and while the allure of managing it independently is understandable, pitfalls often await the unsuspecting. At Accelerate Now Law Firm Marketing, we’ve witnessed common mistakes that can hinder the success of your Google Ads campaigns. Here’s a closer look at the missteps to avoid:

Neglecting Negative Keywords

One frequent oversight is neglecting negative keywords — terms that you don’t want triggering your ads. Failing to define these can lead to your ads appearing for irrelevant searches, draining your budget and diminishing the quality of leads. We emphasize the importance of meticulously curating your negative keyword list to refine your targeting and enhance campaign efficiency.

The Peril of Broad Match Keywords

Using broad match keywords might seem inclusive, but it often results in your ads appearing for a wide array of searches, potentially irrelevant to your legal services. Precision is key. We recommend employing a mix of broad, phrase, and exact match keywords to strike the right balance and ensure your ads reach the most relevant audience.

Keyword Overload

While diversity is beneficial, an excess of keywords can dilute the effectiveness of your campaigns. A focused approach, targeting the most relevant terms, yields better results. Prioritize quality over quantity to optimize your ad spend — and attract potential clients genuinely interested in your legal expertise.

Poor Keyword Research

Insufficient or misguided keyword research can be the Achilles’ heel of your Google Ads endeavors. Understanding the language your potential clients use when searching for legal services in Kansas is pivotal. Thorough keyword research lays a solid foundation for crafting compelling ads and maximizing your visibility.

Wrong Bidding Strategy

Bidding strategy is a nuanced art, and choosing the wrong approach can quickly deplete your budget without delivering the desired results. At Accelerate Now, we advocate for a strategic bidding strategy aligned with your campaign goals, ensuring a judicious use of resources for optimal returns.

Inaccurate Conversion Tracking

Effective Google Ads management relies on accurate conversion tracking. Ignoring this crucial aspect means you’re operating in the dark, unable to measure the success of your campaigns. We emphasize implementing precise conversion tracking to gauge the real impact of your ads on acquiring valuable cases.

Ignoring Close Variants of Exact Match Keywords

Google’s algorithms have evolved to consider close variants of exact match keywords. Neglecting these variations may result in missed opportunities. Embrace the flexibility that close variants offer to capture a broader audience while maintaining the essence of your targeting.

Default Geo-Targeting Settings

Many law firms overlook adjusting the default geo-targeting settings, leading to ads being displayed outside their desired geographic area. Localized targeting is vital for Kansas law firms, and customization ensures your ads reach the right audience — enhancing the chances of converting leads into clients.

Relevance Matters

A compelling ad is only part of the equation; the landing page is equally crucial. Directing potential clients to irrelevant pages on your website diminishes user experience and harms your conversion rates. Ensure alignment between ad content and landing page relevance for a seamless journey.

Budget Spread Too Thin

Dividing your budget across numerous campaigns or keywords without a clear strategy can lead to underwhelming results. Concentrate your resources on high-performing areas, allowing for a more impactful and cost-effective Google Ads presence.

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Expert Kansas Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

In the heart of Kansas, a dedicated personal injury law firm found itself at a crossroads. The challenges were clear — their existing paid advertising efforts were draining resources, yielding limited online visibility, and the number of cases slipping through the digital cracks left the team disheartened.

Ready for a change, they turned to Accelerate Now Law Firm Marketing, hoping for a customized Google Ads strategy with greater success.

The law firm’s challenges were not unfamiliar to Accelerate Now. The existing paid ads were not only expensive but failed to connect with the right audience. This called for a transformative approach.

Through meticulous keyword research, Accelerate Now ensured that the law firm’s ads resonated with the language of potential clients. The focus shifted from a broad approach to a targeted one, honing in on the specific needs of those seeking personal injury legal assistance in Kansas.

The results were nothing short of remarkable. Not only did the law firm witness increased visibility online, but the number of cases pouring in surpassed their expectations.

The personal injury law firm found that not only were they acquiring more clients, but they were doing so for less money. The meticulous management of Google Ads budgets by Accelerate Now ensured every dollar was an investment in the firm’s growth.

In the end, their experience wasn’t just about Google Ads; it was about a transformation — about a law firm finding its digital voice and better serving its community.

Frequently Asked Questions: Google Ads for Lawyers in Kansas

At Accelerate Now Law Firm Marketing, we understand the importance of clarity in your digital marketing strategy. Here are answers to some frequently asked questions tailored to attorneys looking to leverage Google Ads effectively:

Google Ads provides a direct and immediate way to reach potential clients actively searching for legal services in Kansas. It offers instant visibility, allowing your firm to stand out in a competitive online landscape and secure valuable cases quickly.

Keyword selection is crucial. Start by understanding the language your potential clients use when searching for legal assistance. Conduct thorough keyword research to identify terms relevant to your practice areas in Kansas. We help you curate a targeted list to maximize the impact of your ads.

Common pitfalls include neglecting negative keywords, using overly broad match keywords, keyword overload, poor keyword research, wrong bidding strategy, inaccurate conversion tracking, ignoring close variants of exact match keywords, using default geo-targeting settings, directing to irrelevant landing pages, and spreading your budget too thin.

While SEO focuses on organic, long-term visibility, Google Ads provides immediate results. Together, they create a comprehensive online presence. Google Ads can bridge the gap, especially when seeking quick visibility for specific practice areas or targeting local clients in Kansas.

Yes, Google Ads operates on a pay-per-click (PPC) model, ensuring you only pay when someone clicks on your ad. This cost-effective approach allows you to set a budget that aligns with your financial goals, and with proper management, it can deliver a strong return on investment.

Success is measured through accurate conversion tracking. By setting up specific conversion goals, such as form submissions or phone calls, you can gauge the impact of your ads on acquiring valuable cases. Our expertise at Accelerate Now ensures precise tracking for actionable insights.

Absolutely. Google Ads offers robust geo-targeting capabilities. We assist in customizing your campaigns to reach potential clients specifically in Kansas, ensuring that your ads resonate with the local community — and increase the likelihood of attracting clients in your geographic area.

Regular monitoring and updates are crucial. We recommend reviewing and adjusting your campaigns based on performance data. Google Ads is dynamic, and staying proactive allows you to adapt strategies, capitalize on successful elements, and refine areas that may need improvement.

Our team specializes in understanding the unique challenges faced by law firms in Kansas. We offer tailored strategies, comprehensive keyword research, effective ad management, and a results-driven approach. Partnering with us ensures that your Google Ads campaigns align with your law firm’s goals, maximizing your online presence and case acquisition.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Kansas Lawyer Google Ads Services

Accelerate Now Law Firm Marketing specializes in catapulting Kansas law firms to digital triumph. As you consider the pivotal step of harnessing the power of Google Ads for your legal practice, we invite you to contact our office for a free discovery call with our senior consultant.

Unparalleled Expertise at Your Fingertips

Our team at Accelerate Now comprises seasoned digital marketers with a keen understanding of the nuances specific to law firms in Kansas. We bring a wealth of experience in navigating the intricacies of Google Ads and paid advertising, tailoring strategies that resonate with the legal community in the heartland.

Book Your Free Discovery Call with Our Senior Consultant

Elevate your online presence by scheduling a free discovery call our senior consultant, an expert in Google Ads and paid advertising for law firms. This no-obligation conversation is designed to delve into the unique aspects of your law firm, understand your goals, and chart a path forward tailored to your specific needs.

Contact Us Now

Contact our office today to schedule your free discovery call. Let’s embark on this campaign together, ensuring that your Kansas law firm is found by the people who need it most.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian