Expert Connecticut Lawyer Google Ads Services

Expert Connecticut Lawyer Google Ads Services

There are 21,036 Connecticut Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

Expert Connecticut Lawyer Google Ads Services

There are 21,036 Connecticut Attorneys competing against you. Make sure your Law Firm Google Ads Program helps you stand out.

Book Free Discovery Call

We Help Our Clients Get Better Results Online. We Can Help You Too.

We Help Our Clients Get Better Results Online. We Can Help You Too.

Law Firm Marketing Stats

  • Over 33% of potential clients begin their search for a lawyer online.
  • Over 60% of law firms spend the majority of their marketing budget on digital efforts.
  • Prospective clients’ email addresses are not collected over 84% of the time
  • Prospective clients’ calls are not answered just over a third of the time.
  • Over 80% of law firms hire outside companies to manage their marketing.
  • Website optimization is considered by law firms to be their largest marketing challenge over half of the time, with mobile optimization (49%) and social media management (36.5%) also ranking highly.
  • Over 60% of firms plan on increasing their website spending.

Law Firm Marketing Stats

  • Over 33% of potential clients begin their search for a lawyer online.
  • Over 60% of law firms spend the majority of their marketing budget on digital efforts.
  • Prospective clients’ email addresses are not collected over 84% of the time
  • Prospective clients’ calls are not answered just over a third of the time.
  • Over 80% of law firms hire outside companies to manage their marketing.
  • Website optimization is considered by law firms to be their largest marketing challenge over half of the time, with mobile optimization (49%) and social media management (36.5%) also ranking highly.
  • Over 60% of firms plan on increasing their website spending.
Accelerate Now Law Firm Marketing Client Reviews

stars

The end work has been well thought through and responsive to our practice's focus and lawyer's personal proclivities. Shawn's crew does not attempt to create a one size fits all solution but does use and incorporate innovative and personalized approaches. I haven't seen anyone in the legal marketing space with a more comprehensive focus on both quality and results. We are very pleased with the product and the working relationship we have developed.
 

- Kurt Holzer

stars

I can't recommend Shawn and his team enough. They have been great from the start. As I celebrate 12 years as an employment firm, I finally feel like my online presence is where it should be. They take care of all aspects of my online presence. If you are thinking of redoing your web page, or trying to figure out how to generate leads, you owe it to yourself (and those that depend on you) to set up a meeting with Accelerate Now.

- David Myers

stars

Have worked with them for several years. They are very responsive and on top of things. My website is consistently ranked in the top two positions. They have phenomenal reporting and show you how your website is attracting new business. Highly recommend.

- Art Pressman

stars

Shawn has been easy to work with, accessible, and has all the right answers. We have basically doubled our revenue and drastically increased the amount of sustained leads we have gotten on a weekly basis, which translates to increased revenue. Without a doubt I would reach out to Shawn. He knows what he's talking about. He always helpful. I just  wouldn't hesitate at all to talk to Accelerate Now.

- Andrew Alpert

Lawyer Converts to Education-Centric Website to Attract More Clients

Kurt Holzer is an experienced personal injury lawyer serving the Boise, Idaho area and a partner in the law firm of Hepworth Holzer, LLP. When Kurt is not practicing...

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Personal Injury Lawyer Wins Big With Stronger Web Presence

A few years ago, a New York lawyer was really frustrated with his website and online presence.  His first concern was that his website didn't... 

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Buffalo DWI Lawyer Converts to Education-Centric Website – Gets 90-95% of His Cases from The Internet

Arthur Pressman is an experienced criminal defense, DWI, and traffic lawyer serving Buffalo, Amherst, Clarence...

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Expert Connecticut Lawyer Google Ads Services

In Connecticut State the competition is extremely high for lawyers. There are currently 21,036 lawyers competing for new clients. Our expert law firm Google Ads Services will ensure sure you do not get lost in the crowd so you can attract more new client interest.

In the digital era, where competition is fierce and attention spans are short, having a strong online presence is crucial for the success of any business — including law firms.

Google Ads, formerly known as Google AdWords, can significantly impact your firm’s visibility and client acquisition. Google Ads is an online advertising platform developed by Google, allowing businesses to display their ads on Google’s search engine results pages and other Google-affiliated websites.

At Accelerate Now Law Firm Marketing, we can help your law firm maximize the potential of this powerful tool.

Why Google Ads?

Immediate Visibility

Google Ads provides immediately visibility, as opposed to waiting for traditional SEO efforts to bear fruit. With Google Ads, your law firm can appear at the top of search results for relevant keywords, ensuring that potential clients see your services first.

Targeted Reach

Google Ads allows you to target specific demographics, locations, and even the time of day your ads are displayed. For Connecticut law firms, this means reaching potential clients in your local area precisely when they are searching for legal services.

Cost-Effective Marketing

With Google Ads, you only pay when someone clicks on your ad, making it a cost-effective method of advertising. This pay-per-click (PPC) model ensures that you are investing your marketing budget in attracting potential clients actively seeking legal services.

Measurable Results

Unlike traditional advertising methods, Google Ads provides detailed insights into the performance of your campaigns. From the number of clicks to the conversion rate, you can track and analyze data to refine your strategy continually. 

Navigating Google Ads for Lawyers in Connecticut

Connecticut, with its competitive legal market, demands a strategic approach to online marketing. Google Ads allows your law firm to stand out in a crowded digital space and reach clients in need of your expertise. By harnessing the power of Google Ads, you can accelerate the growth of your law firm and secure the cases that matter most.

Mistakes to Avoid in Google Ads Campaigns

Connecticut law firms may venture into the realm of Google Ads hoping to navigate the digital landscape independently. In our experience at Accelerate Now Law Firm Marketing, we’ve observed several common mistakes that firms make when handling their Google Ads campaigns without professional guidance. Recognizing and avoiding these pitfalls is crucial for achieving success in the competitive online space.

Neglecting Negative Keywords

Failing to exclude irrelevant terms can result in your ads being displayed for searches unrelated to your legal services. This not only drains your budget but also diminishes the quality of leads, hindering the potential for genuine client acquisition.

Using Broad Match Keywords

While broad match keywords may seem appealing for casting a wide net, they often lead to irrelevant clicks. Connecticut law firms should be cautious, as broad match keywords can trigger your ads for searches that may not align with your specific legal specialties, diluting the impact of your advertising efforts.

Too Many Keywords

Quantity does not always translate to quality. Having an excessive number of keywords can lead to a scatter-shot approach, making it challenging to manage and optimize your campaigns effectively. Strategic selection of relevant keywords is key to a focused and successful Google Ads strategy.

Poor Keyword Research

Insufficient keyword research is a common stumbling block. Knowing the phrases potential clients use to find legal services in Connecticut is essential — a lack of comprehensive keyword research can result in missed opportunities and inadequate targeting.

Wrong Bidding Strategy

The bidding strategy is a critical element in Google Ads success. Connecticut law firms often fall into the trap of incorrect bidding, either overpaying for clicks or, conversely, setting bids too low — jeopardizing the visibility of their ads.

Inaccurate Conversion Tracking

Effective conversion tracking is vital for assessing the success of your campaigns. Many firms neglect to implement accurate tracking, hindering their ability to measure the real impact of their Google Ads investment.

Ignoring Close Variants of Exact Match Keywords

Google’s algorithms consider close variants of exact match keywords, such as plurals and misspellings. Ignoring these variants can result in missed opportunities for your ads to appear in relevant searches.

Keeping Default Geo-Targeting Settings

For Connecticut law firms, local targeting is paramount. Failing to adjust default geo-targeting settings can lead to your ads being displayed to audiences outside your desired geographic location — wasting valuable money.

Irrelevant Landing Pages

The journey doesn’t end with a click. Sending potential clients to irrelevant landing pages can lead to high bounce rates and a loss of credibility. Aligning your ad content with the content on your landing pages is crucial for a seamless user experience.

Spreading Your Budget Too Thin

Dividing your budget among too many campaigns or ad groups can dilute the impact of your advertising efforts. Concentrating your resources strategically ensures a more focused and effective Google Ads strategy.

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Expert Connecticut Lawyer Google Ads Services Client Story

This client story is for educational purposes only.

In the bustling world of Connecticut law, a personal injury law firm found themselves at a crossroads. They were grappling with the challenges of reaching potential clients online, and frustration bloomed as their old paid ads company seemed to drain their budget without delivering the desired results.

In hopes of a better way forward, the personal injury firm enlisted the aid of Accelerate Now Law Firm Marketing.

The first step was a thorough analysis of the firm’s existing Google Ads setup. It became apparent that there were inefficiencies draining resources, from irrelevant keywords to a bidding strategy that needed a recalibration.

The dedicated team at Accelerate Now delved into the specifics of Connecticut’s legal landscape. They conducted meticulous keyword research tailored to the firm’s specialties, ensuring their ads reached the right audience — those actively seeking personal injury legal representation in Connecticut.

As the newly crafted Google Ads campaign took flight, the impact was swift. The firm started to witness a surge in online visibility; their ads were not only reaching potential clients effectively, but were doing so at a fraction of the cost compared to their previous endeavors.

The personalized approach by Accelerate Now ensured that the law firm’s budget was strategically allocated. No more spreading thin — every advertising dollar was working for the practice.

The phone rang more often, and the inbox filled with inquiries from individuals who felt a genuine connection with the law firm’s online presence.

In the end, it wasn’t just about Google Ads; it was about connecting with potential clients in a meaningful way, and becoming the go-to personal injury law firm in Connecticut. It was about doing better what they did best — help those seeking justice in their community.

Frequently Asked Questions: Google Ads for Lawyers in Connecticut

Navigating the intricacies of online advertising, especially when it comes to Google Ads, can raise a myriad of questions for Connecticut law firms. At Accelerate Now Law Firm Marketing, we understand the need for clarity in the ever-evolving digital landscape. Here are some frequently asked questions and expert answers to guide attorneys looking to leverage Google Ads for their law practices.

Google Ads offers immediate visibility, targeted reach, and a cost-effective way to connect with potential clients actively searching for legal services. It places your law firm at the forefront of relevant searches, ensuring a competitive edge in the online marketplace.

Negative keywords are terms for which you do not want your ads to appear. For Connecticut law firms, excluding irrelevant terms ensures your budget is spent on clicks from users seeking legal services. This strategic approach enhances the quality of leads — and maximizes your advertising impact.

Keyword selection is crucial. We conduct thorough keyword research tailored to Connecticut, identifying phrases potential clients use to find legal services. Strategic keyword choices align with your legal specialties, ensuring your ads are shown to the right audience.

While it’s possible, the intricate nature of Google Ads requires expertise. DIY efforts often lead to common mistakes, hindering the effectiveness of your campaigns. Our experience at Accelerate Now Law Firm Marketing ensures a strategic and results-driven approach.

Strategic budget allocation is key. We recommend focusing on high-impact campaigns and avoiding spreading your budget too thin. Our experts help you maximize your investment, ensuring a targeted and efficient use of your advertising budget.

Conversion tracking measures the actions users take after clicking on your ad. It’s crucial for evaluating the success of your campaigns. Accurate tracking allows us to refine your strategy, ensuring your advertising efforts translate into tangible results for your Connecticut law firm.

While SEO is essential for long-term online visibility, Google Ads provides immediate results. It’s a dynamic duo — Google Ads ensures visibility while SEO works in the background to enhance your firm’s overall online presence and credibility.

Absolutely. With precise geo-targeting settings, Google Ads allows your law firm to connect with local clients actively seeking legal services in Connecticut. It ensures your ads are seen by those who matter most to your practice.

Landing pages play a vital role in the user journey. Relevant and engaging landing pages enhance the user experience, increasing the likelihood of conversion. Aligning ad content with landing page content is crucial for a seamless and effective campaign.

Our team specializes in crafting tailored Google Ads strategies for Connecticut law firms. From keyword research to campaign management, we guide you through the process, ensuring your law firm not only survives but thrives in the competitive online landscape. Partner with us to unlock the full potential of Google Ads for your Connecticut law practice.

Accelerate Now Law Firm Marketing - PDF Guide

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Understand Your Customer's Brain

Learn what your potential legal clients are really thinking so you can develop web content that connects better and attracts more business.

Get your free copy of this book.

Expert Connecticut Lawyer Google Ads Services

In the fast-paced world of legal practice, staying ahead is not just a desire; it’s a necessity. At Accelerate Now Law Firm Marketing, we understand the unique challenges faced by Connecticut law firms in their quest for online visibility and client acquisition.

The Accelerate Now Difference

Our commitment goes beyond mere promises — it’s rooted in tangible results. We’ve witnessed law firms, much like yours, transform their online presence and attract clients effectively through our tailored Google Ads strategies. From personalized keyword research to strategic bidding and budget allocation, we ensure your digital marketing efforts are not just an expense, but a wise investment.

Ready for a Discovery Call? Your Journey Begins Here

Effective Google Ads campaigns start with understanding your unique needs and goals. That’s why we invite you to schedule a free discovery call with our senior consultant, a seasoned expert in Google Ads and paid advertising for law firms. This call is not just an opportunity to learn about us; it’s a chance for us to learn about you — your aspirations, challenges, and vision for your law firm’s online future.

Why Schedule a Discovery Call?

Our senior consultant brings a wealth of experience and expertise to the table. During this personalized session, we will delve into the specifics of your law firm, conducting a comprehensive analysis to tailor our strategies to your unique needs.

How to Schedule Your Free Discovery Call

Scheduling your free discovery call is simple — just contact our office. Our friendly team will guide you through the process, finding a convenient time for you to connect with our senior consultant.

The people who need you are searching — let’s ensure they find you.

Client Reviews

stars

Accelerate Marketing is professional, courteous and incredibly attentive to our needs. They have continued to keep our business website looking professional and updated. They have created outstanding videos that help us educate our viewers. Our experience with Accelerate Marketing has been wonderful. Highly recommended!

Ashley Mahserjian