Building relationships is at the foundation of digital marketing. Providing your audience with valuable educational videos helps streamline the entire relationship building process.
Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
Website videos help you stand out and brand your business. Featuring videos on your company website allows your visitors to actively engage with your business before they even set a foot in your office. Website videos also help you convey your expertise. When your audience watches your videos online, they feel like they already know you, and how you would approach their situation.
People spend on average 2.6x more time on pages with video than without (Wistia).
While there is no substitute for an in-person consultation, sharing your videos online provides you the opportunity to answer your prospects frequently asked questions and alleviate their concerns.
Your potential clients have questions they need answers to. According to Forbes, 59% of people would rather watch video than read text.
Online videos are an opportunity for you to introduce yourselves to future clients, break the ice, and make the clients feel comfortable.
The average user spends 88% more time on a website with video. (Source: Mist Media)
This free exchange of knowledge promotes trust and will help your client know a little more about what to expect.
We use a lot of videos in our program because we know that it positively impacts the results we get on our search engine optimization programs.
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
By 2017, online video will account for 74% of all online traffic (KPCB).
Video Marketing Case Study
We recently began working with a client. The client had the following marketing challenges: (1) they had a outdated website with very limited content, (2) they had a poor performing search engine optimization (SEO) program, and (3) they weren’t taking advantage of the low cost Youtube Video Advertising. Needless to say, they weren’t growing very fast.
Our recommendation to the client was to create a number of informational videos. We explained to the client that videos would help them stand out and brand themselves as experts in their field. We also explained that videos are a great way to help people find their practice online.
In the beginning, the client was a little nervous about creating videos. They were worried about selecting the right topics and that it would take them a lot of time.
We assured the client we had a proven system for selecting the best topics and they would not need to write or memorize any scripts.
We also explained that we use an easy question and answer format, and that we would only be asking them questions they have answered thousands of times before when talking to their clients.
The client agreed to give it a try.
We identified the best questions and set up a video shoot date. The video shoot took the client about 1 and 1/2 hours. Once that was done, the client didn’t have to do anything else.
We took the videos back to our studio for editing and publishing. We ended up with over 50 high quality videos. The clients videos were then published strategically around the web.
We were able to take their old website and transform it into something really special. They now have a website they are proud of that is full of high quality content.
Next, the videos played a major part in turning the client’s search engine optimization program around. Google loves websites that produce a lot of useful content, so the client quickly began to outrank all their local competitors.
Finally, we were able to take some of the video content and create several effective Youtube Ads. Youtube advertising is very effective, inexpensive and often over looked by advertisers.
At Accelerate Now, we know how to use video to grow your professional practice and we offer some very affordable packages. If you have any questions on how to use online videos in your digital marketing program, please contact us. We would love to be able to help you get the answers you need.