Utah Lawyer’s Website Delivers Steady New Case Growth

Location:
Utah


Accelerate Now Law Firm Marketing


Practice Area:
Personal Injury

Utah Lawyer’s Website Delivers Steady New Case Growth

Location:
Utah

Practice Area:
Personal Injury

Generated Traffic in a Very Short Time

Shawn and his team have revamped my website and marketing in a significant way. They are very knowledgeable and insightful in terms of lawyer marketing. Their work has already generated traffic in a very short period of time! I am very pleased with the results as my marketing has gotten off the ground with them.

Kevin Swenson
Attorney At Law

Overview

Prior to working with Accelerate Now, Swenson & Shelley faced several digital marketing challenges. Their biggest struggle was simply not seeing results, despite their previous web firm achieving some improvements in their Google ranking. After their site’s redesign, Kevin said the results were reliable; the new site delivered on expectations.

Kevin Swenson is an experienced personal injury lawyer serving Utah as a co-founding partner of Swenson & Shelley.

Prior to working with Accelerate Now, Swenson & Shelley faced several digital marketing challenges. Their biggest struggle was simply not seeing results, despite their previous web firm achieving some improvements in their Google ranking.

“Our firm hired a local web developer and SEO manager. They prepared our initial website, hosted it, and managed the SEO.

“I would describe the old website as looking good and having some useful information on it, but not being effective because people weren’t seeing it.

“We liked the people who made the site. It was a pretty product but it just wasn’t getting anything done.”

Why switch website providers?

For Kevin, the switch to another web firm was not made in haste.

“There were lots of options out there. We talked to several different people. We attended conferences on a regular basis. There are always multiple vendors there.

“We met Shawn Grant from Accelerate Now at one of those conferences. We had the time to sit down with him and ask questions in layman’s terms without getting mired in discussions of click rates and that kind of thing. It was just, ‘How many cases can we get?’

“Shawn was realistic with us. He told us, ‘You’re not going to get cases in the first three months but we can build this out. We can turn it into something that works well long-term.’

“We liked Shawn and we liked what he had to say. He didn’t seem to be ‘over-the-top’ selling.”

Why is an education-centric legal website important?

Shawn explained that not only do people do the majority of their research online these days but they are 60% though the selection process before they reach out to talk to someone at the firm.

This means a law firm’s website should provide a great deal of educational information to build trust today.

An education-centric website eliminates the frustration potential clients feel when they arrive at a site that doesn’t offer the information they seek.

“People searching for answers online become frustrated when arriving at a legal website with very little educational content. Making this mistake will prevent your website from consistently attracting quality leads, because visitors will most likely leave without reaching out to schedule a legal consultation,” Shawn said.

Shawn said a law firm’s website needs to teach prospective clients what to do, what not to do, and a little bit about the legal process the person is going to be stepping though

“Making a shift in a site’s design and content will greatly improve the number of legal cases you attract each month from the internet. It will also boost your Google SEO rankings,” he adds.

Accelerate Now’s website marketing plan for Swenson & Shelley was customer education-centric. It included a new website design and format, fast website hosting, educational practice area web pages, videos, eBooks, email nurturing, social media marketing, 24/7 live chat, advanced search engine optimization (SEO) and paid advertising.

How was the website transition process?

Kevin was very happy with the ease of transition to their new website.

“Making the transition was simple for us. I don’t know how difficult the process really is, but for us it was, ‘We’ll contact your previous web developer and take care of everything. Just let us know if you have questions along the way.’

“We had very few questions and, again, from our perspective, it seemed very easy. To get our new program up and running, we talked to Shawn, gave him an idea of what we were looking for and what kind of cases we wanted.

“He came back to us with suggestions and said, ‘Here’s option one and here’s option two.’ We’d pick and he’d keep going until he had it down.”

The end result is steady new case growth

Kevin said the results were reliable; the new site design delivered on expectations.

“Prior to using Accelerate Now, we drew in less than one case per month from our SEO and our website.

“The results we get from our new site have been exactly what Shawn predicted, as far as the number of cases and the pace we could expect them to come in at.

“The first few months after our new website launched, we didn’t see any change. Shawn told us we wouldn’t, so we weren’t too concerned. At about six months, however, we started seeing more and more activity. We were eager to see even more, but the growth was consistent with what Shawn told us we could expect at that point.

“We’ve been working with Accelerate Now for just over two years, and the website is now a regular and major part of our case intake.”

How easy is it to maintain an education-centric website?

“Accelerate Now designed, maintains, and makes all changes to our website. They do the SEO. The nice thing about working with them is I don’t know exactly what it includes. I know that if I have a problem, I can call and say, ‘Hey, we need this in our marketing,’ and they don’t say, ‘Oh, that’s not included.’

“When the Google local stuff came out, they said, ‘Let us jump in and help you with that.’ They’ve done whatever they can do in any area of marketing to help us out.”

“A great example of this is how Accelerate Now enabled us to easily include educational video on our site. We were both excited and apprehensive about video. We worried about the time it was going to take to get the videos done.

“We ended up spending about three-quarters of a day with Shawn. Both myself and my partner went through a lot of videos. Accelerate Now did all the video editing and production. For us, it was just the one day of sitting down and busting through it,” said Kevin.

Why Kevin Recommends Accelerate Now

“Working with Accelerate Now enables us to move forward quickly. We don’t have to be technical. We don’t have to understand things. We call and say, ‘Hey, this is something we’d like to add to our site,’ or, ‘We want to do this.’ We don’t have to tell them that we want a landing page for it or anything else. We just tell them what we want, and they figure out how to do it and make it work.”

“We’ve had nothing but good experiences with Accelerate Now. I would highly recommend that any attorney looking for help with their web presence to at least talk to them and see if it’s a good fit. It’s been a great fit for us, and I would strongly recommend them.”

Ready To Take the Next Step

Schedule a 15-minute discovery call to learn what’s possible for you and your firm.

View Swenson & Shelley’s website at swensonshelley.com

Generated Traffic in a Very Short Time

Shawn and his team have revamped my website and marketing in a significant way. They are very knowledgeable and insightful in terms of lawyer marketing. Their work has already generated traffic in a very short period of time! I am very pleased with the results as my marketing has gotten off the ground with them.

Kevin Swenson
Attorney At Law




Accelerate Now Law Firm Marketing

Overview

Prior to working with Accelerate Now, Swenson & Shelley faced several digital marketing challenges. Their biggest struggle was simply not seeing results, despite their previous web firm achieving some improvements in their Google ranking. After their site’s redesign, Kevin said the results were reliable; the new site delivered on expectations.

Kevin Swenson is an experienced personal injury lawyer serving Utah as a co-founding partner of Swenson & Shelley.

Prior to working with Accelerate Now, Swenson & Shelley faced several digital marketing challenges. Their biggest struggle was simply not seeing results, despite their previous web firm achieving some improvements in their Google ranking.

“Our firm hired a local web developer and SEO manager. They prepared our initial website, hosted it, and managed the SEO.

“I would describe the old website as looking good and having some useful information on it, but not being effective because people weren’t seeing it.

“We liked the people who made the site. It was a pretty product but it just wasn’t getting anything done.”

Why switch website providers?

For Kevin, the switch to another web firm was not made in haste.

“There were lots of options out there. We talked to several different people. We attended conferences on a regular basis. There are always multiple vendors there.

“We met Shawn Grant from Accelerate Now at one of those conferences. We had the time to sit down with him and ask questions in layman’s terms without getting mired in discussions of click rates and that kind of thing. It was just, ‘How many cases can we get?’

“Shawn was realistic with us. He told us, ‘You’re not going to get cases in the first three months but we can build this out. We can turn it into something that works well long-term.’

“We liked Shawn and we liked what he had to say. He didn’t seem to be ‘over-the-top’ selling.”

Why is an education-centric legal website important?

Shawn explained that not only do people do the majority of their research online these days but they are 60% though the selection process before they reach out to talk to someone at the firm.

This means a law firm’s website should provide a great deal of educational information to build trust today.

An education-centric website eliminates the frustration potential clients feel when they arrive at a site that doesn’t offer the information they seek.

“People searching for answers online become frustrated when arriving at a legal website with very little educational content. Making this mistake will prevent your website from consistently attracting quality leads, because visitors will most likely leave without reaching out to schedule a legal consultation,” Shawn said.

Shawn said a law firm’s website needs to teach prospective clients what to do, what not to do, and a little bit about the legal process the person is going to be stepping though

“Making a shift in a site’s design and content will greatly improve the number of legal cases you attract each month from the internet. It will also boost your Google SEO rankings,” he adds.

Accelerate Now’s website marketing plan for Swenson & Shelley was customer education-centric. It included a new website design and format, fast website hosting, educational practice area web pages, videos, eBooks, email nurturing, social media marketing, 24/7 live chat, advanced search engine optimization (SEO) and paid advertising.

How was the website transition process?

Kevin was very happy with the ease of transition to their new website.

“Making the transition was simple for us. I don’t know how difficult the process really is, but for us it was, ‘We’ll contact your previous web developer and take care of everything. Just let us know if you have questions along the way.’

“We had very few questions and, again, from our perspective, it seemed very easy. To get our new program up and running, we talked to Shawn, gave him an idea of what we were looking for and what kind of cases we wanted.

“He came back to us with suggestions and said, ‘Here’s option one and here’s option two.’ We’d pick and he’d keep going until he had it down.”

The end result is steady new case growth

Kevin said the results were reliable; the new site design delivered on expectations.

“Prior to using Accelerate Now, we drew in less than one case per month from our SEO and our website.

“The results we get from our new site have been exactly what Shawn predicted, as far as the number of cases and the pace we could expect them to come in at.

“The first few months after our new website launched, we didn’t see any change. Shawn told us we wouldn’t, so we weren’t too concerned. At about six months, however, we started seeing more and more activity. We were eager to see even more, but the growth was consistent with what Shawn told us we could expect at that point.

“We’ve been working with Accelerate Now for just over two years, and the website is now a regular and major part of our case intake.”

How easy is it to maintain an education-centric website?

“Accelerate Now designed, maintains, and makes all changes to our website. They do the SEO. The nice thing about working with them is I don’t know exactly what it includes. I know that if I have a problem, I can call and say, ‘Hey, we need this in our marketing,’ and they don’t say, ‘Oh, that’s not included.’

“When the Google local stuff came out, they said, ‘Let us jump in and help you with that.’ They’ve done whatever they can do in any area of marketing to help us out.”

“A great example of this is how Accelerate Now enabled us to easily include educational video on our site. We were both excited and apprehensive about video. We worried about the time it was going to take to get the videos done.

“We ended up spending about three-quarters of a day with Shawn. Both myself and my partner went through a lot of videos. Accelerate Now did all the video editing and production. For us, it was just the one day of sitting down and busting through it,” said Kevin.

Why Kevin Recommends Accelerate Now

“Working with Accelerate Now enables us to move forward quickly. We don’t have to be technical. We don’t have to understand things. We call and say, ‘Hey, this is something we’d like to add to our site,’ or, ‘We want to do this.’ We don’t have to tell them that we want a landing page for it or anything else. We just tell them what we want, and they figure out how to do it and make it work.”

“We’ve had nothing but good experiences with Accelerate Now. I would highly recommend that any attorney looking for help with their web presence to at least talk to them and see if it’s a good fit. It’s been a great fit for us, and I would strongly recommend them.”

Ready To Take the Next Step

Schedule a 15-minute discovery call to learn what’s possible for you and your firm.

View Swenson & Shelley’s website at swensonshelley.com

About Swenson & Shelley

With offices located in St. George and Salt Lake City, Utah, the award-winning trial lawyers at Swenson & Shelley are well-practiced in all areas of personal injury law. With years of experience and proven results, they treat each case with the attention it deserves.

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