If you want a successful website to get more clients from, you may be wondering how you can make that happen. Here is what you should know about email nurturing and what it can do for you.
Email Nurturing | Email Marketing Service
Now, let’s talk about setting an email nurturing campaign for eBooks and video education series. The first step is to set up an account. You’re going to need an account with an email marketing service like MailChimp or Constant Contact. Once you have your accounts established, you’re going to want to create campaigns for each of your education series: one campaign for your car accident injury education, one for motorcycle injury and so on. Inside of your campaigns, you’re going to want to add your eBook and then your related videos.
Email Nurturing | How to Send Out a Campaign
We recommend that you start out with the definitive guide eBook and email one. Then move into the videos in your video education series: day two, three, and so on, or whatever interval you would like. Typically, we like to see these emails going out on a daily basis or every other day basis. Once you have your email campaign created, then we recommend that you add opt-ins on all relevant web pages.
Email Nurturing | What to Send Out
If you have a motorcycle crash education series and eBook, we want to put – and then we create the campaign, the nurturing campaign for that. We want to put an opt-in on all of the motorcycle crash pages. It’s web pages, video pages, blog posts, anything related to motorcycle crashes, so people have the opportunity to submit their first name and their email. Then the emails will start going out. Once the emails go out, again, the emails are set to go out on preset intervals. They’re designed to be sending people back to your website. If you do create mobile apps, then you also want to add your mobile apps to the emails as well, so people have another additional opportunity to download your mobile app onto their phone.
If you want to learn more about email nurturing and our trial lawyer SEO program, please contact us today to schedule a free consultation.