If you want your website to deliver more quality clients, then email nurturing can really help you. Here is what you need to know about email nurturing.
Email Nurturing | Email Marketing Service
Now, let’s talk about setting up an email nurturing campaign for an eBook and video education series. The first step is to set up an account. You’re going to need an account with an email marketing service like MailChimp or Constant Contact. Once you have your accounts established, you’re going to want to create campaigns: one campaign for your car accident injury education series, one for motorcycle injury education series, and so on. Inside of your campaigns, you’re going to want to add your eBook and the related education videos.
Email Nurturing | How to Send Out a Campaign
We recommend that you start out with your definitive guide eBook for the first email. Then in the days following, move into the videos from your education series. Typically, we like to see these emails going out daily or every other day. Once you have your email campaign created, you must add opt-ins on all relevant web practice area pages and blog posts, so your web visitors can easily find it and sign up.
If you want to learn more about email nurturing and our trial lawyer SEO program, please contact us today to schedule a free consultation.