Creating Great Content
One of the biggest, if not the most important aspects of being successful online relates to creating great content for your website. You want people to connect to you. By having a website full of rich, educational content, you will drive more traffic and attention to what you do.
Creating Great Content | Perform Better Online
If you want to perform better online today, it’s important that you get focused on creating great web content. What is great web content for a trial lawyer’s website? Great web content is comprehensive practice area pages.
Think about all of your main practice area pages, if you support construction accidents, slip and fall injuries, and car wrecks, then each one of those main practice areas should have a comprehensive web page written for it. The web page itself shouldn’t be thin in content, it should be comprehensive and in depth.
Creating Great Content | Practice Area Pages
One of the easiest ways to help boost your content is to create practice area pages that are a minimum of 1500 words. On top of that, you want to support those practice area pages with good educational video content.
Creating Great Content | Benefits of Educational Content
When you take an educational content approach to your website, you’re going to see benefits all over the place. It’s a great way for you to demonstrate your legal expertise and build your brand in your local community. You will also be able to introduce potential clients to your attorneys and your law firm. Not only are you getting more educated clients, but you will perform better on Google and the major search engines. This will lead to better cases, more business, and a more prosperous practice.
If you are looking for more guidance with creating great content, please contact us for a free consultation to hear how we can help you find more success online.